The Revenue Formula
Toni Hohlbein & Raul PorojanThis podcast is about scaling tech startups. Hosted by Toni Hohlbein & Raul Porojan, together they look at the full funnel. With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast. If th... more
| Publishes | Weekly | Episodes | 246 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessManagement | |||
Listen to this Podcast
Latest Episodes
Most teams obsess over new business and ignore the people already paying them. That blind spot is killing retention, bloating acquisition costs, and making growth harder than it needs to be.
In this episode, Toni sits down with Mallory Lee, a three ... more
Most teams think the answer to growth is simple. Add more. More markets, more products, more layers, more plays. The layer cake approach.
It almost never works.
It adds complexity, drains focus, and breaks what was already working.
In this episode... more
Most misses in sales are baked into the plan before the year even starts.
In this episode, Toni talks with Scott Domareck, a four-time VP of Sales who’s been through every phase of growth, exit, and burnout imaginable. Together, they break down the ... more
AI in go-to-market is mostly bullshit.
In this episode, Toni talks with Koen Stam, a senior sales leader at Personio and creator of GTMOS. They break down where AI is actually helping in sales, marketing, and customer success, and where it’s falling... more
Key Facts
Similar Podcasts
People also subscribe to these shows.
Recent Guests
Hosts
Reviews
- The Revenue Formula is essential listening for GTM leaders
Hosts Toni and Mikkel are wizards of B2B SaaS, sharing golden nuggets on current topics and all things Go-To-Market. Each episode offers top-tier perspectives from the best and most talented GTM leaders in the business. A must-listen for RevOps, Sales, and Marketing pros, and C-level leaders. I've been hooked since day one and always walk away with something actionable.
Apple Podcasts5The Nardz
United Statesa year ago - A must follow!
Toni and Mikkel really have a great line up of operators and know how to keep topics and conversations very entertaining.
Apple Podcasts5Honest_reviwer2342United Statesa year ago - True European SaaS scaleup lessons
I started listening to the Revenue Formula more than 12 months ago looking for a more European voice towards SaaS and scaling. I simply didn’t stop listening since. Highly recommend the practical approach from Toni and Mikkel.
Apple Podcasts5KoenStam
Netherlandsa year ago - Love the chemistry and insights
This is a great podcast full of insights and laughter.
Apple Podcasts5Rgertsen14
Denmarka year ago - Really educational
Useful tips and concepts that give food for thought for everyday work (working in revops).
Apple Podcasts5atte12#
Finland2 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #166 |  Spain/Business/Management |
Apple Podcasts | #180 | Denmark/Business/Management |
Apple Podcasts | #215 |  India/Business/Management |
Apple Podcasts | #242 |  Israel/Business/Management |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About The Revenue Formula
What is The Revenue Formula about and what kind of topics does it cover?
Focusing on the journey of scaling tech startups, this podcast offers insights into the full funnel of operations from revenue generation to marketing strategies. The hosts, with extensive backgrounds in B2B SaaS, share practical experiences and lessons learned from their professional journeys, providing listeners with actionable takeaways that can be implemented immediately. Each episode features discussions around common challenges such as customer success, hiring practices, and the integration of AI in go-to-market strategies, aimed at revenue-focused professionals across various sectors. This is likely to resonate with those involved in RevOps, sales, or marketing, who are seeking targeted advice and strategies for sustainable business ... more
Where can I find podcast stats for The Revenue Formula?
Rephonic provides a wide range of podcast stats for The Revenue Formula. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Revenue Formula and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Revenue Formula get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Revenue Formula, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for The Revenue Formula?
Rephonic provides comprehensive predictive audience data for The Revenue Formula, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does The Revenue Formula have?
To see how many followers or subscribers The Revenue Formula has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Revenue Formula?
These podcasts share a similar audience with The Revenue Formula:
1. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
2. All-In with Chamath, Jason, Sacks & Friedberg
3. The Tim Ferriss Show
4. The Rest Is History
5. Børsen Morgenbriefing
How many episodes of The Revenue Formula are there?
The Revenue Formula launched 3 years ago and published 246 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Revenue Formula?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Revenue Formula?
Rephonic pulls ratings and reviews for The Revenue Formula from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Revenue Formula?
Rephonic provides full transcripts for episodes of The Revenue Formula. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Revenue Formula?
Recent guests on The Revenue Formula include:
1. Mallory Lee
2. Koen Stam
3. James Roth
4. Antoine Fort
5. Sam Dunning
6. Chris Tottman
7. Morgan Ingram
8. Maja Voje
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.