The State of CRM in BtoC
Ben Bouteille - Splio (formerly Tinyclues)Welcome to The State of CRM podcast. We are sharing strategies, innovative techniques, and the best advice from marketers around the world. Interviews, debates, exchanges ... listen to the greatest marketing experts of tomorrow!
| Publishes | Weekly | Episodes | 46 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
As acquisition costs continue to rise due to the cost of using 3rd-party data, acquisition marketers will need better ways to build audiences and targets.
1st-party data isn’t just for CRM, it can be used to power effective targeting across social ... more
The majority of brands still don’t make omnichannel retailing a priority. Why?
1) There is a lack of understanding in terms of what it actually is and why it’s important and
2) it’s difficult to operationalize from a business perspective. more
Customers are concerned about data privacy.
It’s unclear whether or not a personalized experience is valuable enough for a customer to volunteer data and also unclear as to what consumers view as personalization.
A recent study has some interest... more
Between March 27th and the 30th, Ben and Matt attended Shoptalk Retail Las Vegas.
This conference attracts leaders from around the retail industry and partners to get together, chat, present and view contact, and share.
During this episode, we ar... more
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Reviews
- Insightful
Focused on key CRM topics and really insightful guests!
Apple Podcasts5ExuroAngelus
United Kingdom5 years ago
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Apple Podcasts | #237 |  Sweden/Business/Marketing |
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| Gender Skew | Location | Interests | |||
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| Professions | Age Range | Household Income | |||
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