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Artwork for The Typecast: Grow Your Art Business

The Typecast: Grow Your Art Business

Katie Johnson and Ilana Griffo of Goodtype
Graphic Design
Goodtype
Art Licensing
Cymone Wilder
Creativity
Agents
Branding
Typography
Lettering and Design
Entrepreneurship
Queer Community
Pride
Drag Community
Full-Time Job
Social Media
Snask
Really Strong Design Aesthetics
Chicago
MTV
Multiple Income Streams

Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering e... more

PublishesTwice monthlyEpisodes65Founded3 years ago
Number of ListenersCategories
ArtsDesignBusinessEntrepreneurship

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Artwork for The Typecast: Grow Your Art Business

Latest Episodes

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In this episode, we’re joined by illustrator, letterer, and YouTuber Chris Piascik for a wide-ranging conversation about building a creative career without a grid master plan and why showing up consistently can change everything. 

Ch... more

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In this episode, we sit down with designer Josh Jevons to discuss what it actually looks like to build a sustainable creative career without burning out, cold-pitching nonstop, or doing everything yourself.

We also get into real-worl... more

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What happens when two brothers decide to stop overthinking it and build a design studio around the kind of work they actually want to make?

In this episode, we’re joined by Jordan and Jeremy Coon of Brethren Design Co., a two-person ... more

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In this episode, we sit down with illustrator, designer, and jill of all trades Marisol Ortega for a conversation that’s equal parts honest, hilarious, and deeply relatable for anyone navigating a creative career.

Marisol talks about... more

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Recent Guests

Chris Piascik
Illustrator and YouTuber
Episode: What If Making Videos Helped You Make Better Art? | The Typecast Episode 64
Joshua Jevons
Designer with 15 years of experience in brand identity and packaging.
Yeah Brother
Episode: What If Freelancing Didn’t Mean Doing Everything Alone? with Joshua Jevons | The Typecast Episode 63
Marisol Ortega
Illustrator and designer, formerly worked as senior brand designer at Walmart
Episode: What if I Left Full-Time to Freelance? with Marisol Ortega | The Typecast Episode 61
Rebbeca Shostak
Co-founder of Flodesk
Flodesk
Episode: What if Small Businesses Lead the AI Revolution? with Rebecca Shostak of Flodesk | The Typecast Episode 60
Amber Asay
Design agency owner, podcast host, and former aspiring Broadway star
Nice People
Episode: What If Taking On One Project Could Change Your Whole Career with Amber Asay | The Typecast Episode 58
Lisa Quine
Mural artist and illustrator with a background in graphic design
Episode: What If I Purposely Kept My Art Business Small with Muralist Lisa Quine | The Typecast Episode 55
Gina Alessi
Graphic designer who works in the film industry, focusing on the creation of graphics for movie and television sets.
Episode: What If You Designed Fake Props for Real Movies: with Gina Alessi | The Typecast Episode 54
Emily Lynn Caulfield
A marketing professional with a background in graphic design and virtual assisting
Episode: What if We Ran an Instagram Account with 1 Million Followers: with Emily Lynn Caulfield | The Typecast Episode 53
Will Paterson
Graphic designer and YouTuber known for his hand lettering and design content.
Will Paterson Design
Episode: What if I Rejected Viral Content Formulas: With Will Patterson | The Typecast Episode 51

Hosts

Katie Johnson
Co-owner of Goodtype, hosts this podcast and shares insights on building a creative business while connecting with the audience through humor and relatable content.
Ilana Griffo
Co-owner of Goodtype and host, she engages listeners with practical advice and insights from her creative journey, fostering community among artists and designers.

Reviews

4.9 out of 5 stars from 139 ratings
  • Teach Us That We “Kern” Do This Thing!

    Fun and informative podcast on all things design and type, and turning this passion into a sustainable business.

    Apple Podcasts
    5
    Liz L.
    United States5 months ago
  • Really Inspiring!

    Grateful for this resource, love listening to m’gals!

    Apple Podcasts
    5
    vada.graphics
    United States5 months ago
  • Hero Pod

    I don’t recall how I discovered the heroes of Goodtype, but I’ve found them to be a fun, light, invaluable adjunct to my education as a late-bloomer designer pivoting out of a different industry. Arguably more informative (and certainly more enjoyable) than my MA in Design. Follow them here. Follow their instas. Sign up for emails. Attend the annual kernference. Stalk their content and join the community - they’ll be the best tool in your creative toolbox. Promise!

    Apple Podcasts
    5
    pariah studio
    United States5 months ago
  • A must-listen for creatives!

    Katie and Ilana make you feel like you’re hanging out with your funniest, smartest design friends who also happen to drop priceless wisdom along the way. I love how they balance geeking out over type and anchor points with real talk about building a creative career — pricing, clients, and all the behind-the-scenes stuff no one teaches you. Every episode is equal parts inspiring, practical, and entertaining. If you’re a designer, letterer, or just love hearing passionate creatives nerd out, this ... more

    Apple Podcasts
    5
    Annamarie Hope
    United States5 months ago
  • Knowledgeable and Fun

    I enjoy listening to this podcast so much! Found Katie and Ilana not too long ago but so thankful to have found this great nugget!

    Apple Podcasts
    5
    Harleybarley4
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners find the content both fun and informative, enjoying the hosts' honest approach to design and business discussions.
The podcast is praised for its playful yet practical advice, often inspiring and relatable, especially for those venturing into creative entrepreneurship.
Many appreciate the variety of guests and topics, highlighting the community feel and wealth of knowledge shared, making it a go-to resource for creatives.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What If Making Videos Helped You Make Better Art? | The Typecast Episode 64
Q: What advice do you have for young designers finding their voice?
Young designers must keep creating work consistently to develop their style and identity.
What If Making Videos Helped You Make Better Art? | The Typecast Episode 64
Q: What motivated you to start your YouTube channel?
Chris wanted to boost other income sources due to time constraints and realized other successful Skillshare instructors had YouTube channels.
What If Building a Design Studio Was Actually Supposed to Be Fun? with Brethren Design Co. | The Typecast Episode 62
Q: What is your advice on how to attract clients while staying authentic?
They suggest being clear about who they are and what they do to attract the right clients, emphasizing the importance of showing personality in their work.
What If Building a Design Studio Was Actually Supposed to Be Fun? with Brethren Design Co. | The Typecast Episode 62
Q: What does that process of education look like with your clients?
They often show back-end processes and project examples to clients to help them understand the full scope of work involved in branding projects.
What If Building a Design Studio Was Actually Supposed to Be Fun? with Brethren Design Co. | The Typecast Episode 62
Q: How did you both fall into your own roles in the business?
They naturally fell into their roles based on their individual backgrounds; Jordan took on the business side with his agency experience while Jeremy focused on illustration and creativity.

Audience Metrics

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Frequently Asked Questions About The Typecast: Grow Your Art Business

What is The Typecast: Grow Your Art Business about and what kind of topics does it cover?

This podcast provides valuable insights into the professional lives of hand letterers, designers, and artists, emphasizing the multifaceted nature of creative work beyond merely 'drawing pretty pictures.' It explores essential topics for building a successful art business such as finding clients, setting prices, and honing artistic skills like typography and design techniques. With engaging conversations, the hosts often invite guests who share their experiences, adding depth and relatability to the content. Unique in its blend of practical advice, humor, and camaraderie, potential listeners will find a supportive community and actionable takeaways that can significantly enhance their creative careers.

Where can I find podcast stats for The Typecast: Grow Your Art Business?

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How many listeners does The Typecast: Grow Your Art Business get?

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What are the audience demographics for The Typecast: Grow Your Art Business?

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How many subscribers and views does The Typecast: Grow Your Art Business have?

To see how many followers or subscribers The Typecast: Grow Your Art Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Typecast: Grow Your Art Business?

These podcasts share a similar audience with The Typecast: Grow Your Art Business:

1. Creative Pep Talk
2. Two Cranky Creatives: Real Talk & Practical Advice for Surface Designers and Creative Entrepreneurs
3. 99% Invisible
4. Up First from NPR
5. The Creative Jugglejoy Podcast

How many episodes of The Typecast: Grow Your Art Business are there?

The Typecast: Grow Your Art Business launched 3 years ago and published 65 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Typecast: Grow Your Art Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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How do I access podcast episode transcripts for The Typecast: Grow Your Art Business?

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What guests have appeared on The Typecast: Grow Your Art Business?

Recent guests on The Typecast: Grow Your Art Business include:

1. Chris Piascik
2. Joshua Jevons
3. Marisol Ortega
4. Rebbeca Shostak
5. Amber Asay
6. Lisa Quine
7. Gina Alessi
8. Emily Lynn Caulfield

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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