The 30 Percent Podcast
The 30 Percent PodcastThe 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan. Our goal is to see this percentage go up significantly. We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.
| Publishes | Weekly | Episodes | 163 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MusicMusic Commentary | |||
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Latest Episodes
Afam's interaction with an artist recently inspires a conversation on artistry and the use of AI to create (10:26). After that, we go through the 2026 Grammy ceremony winners and talk about the controversy surrounding Tyla's win (39:18) We then revie... more
Nonini sat down with Chaxy for a conversation and said some interesting things, we begin the episode by talking about some of them (9:22). Next, an article highlighting Luminate's music report proposed that there is a fundamental shift happening in t... more
On today's episode, we address music blogger and critique John Muchiris's statement about wanting to see some of our legacy artists go International, why we think they won't, and then try to answer why the industry seems to be obsessed with our artis... more
We begin this weeks episode with a discussion on artists and industry professionals holding each other back (15:08). We then talk about popular American streamer IShowSpeed touring the country (32:06) and then mention Hybe and the moves they are maki... more
Last episode of 2025! In this one we look back at our previous predictions of the year to see what came true and what didn't, as well as talk about our predictions for next year, what we'd like to see from artists, labels and more in 2026.
Intro: To... more
We begin the episode with a recap of Blankets and Wine over the weekend (7:51), and then go on to discuss the Tukutane show that featured Gabzy and Asake, bringing up the negatives from the show as well as the unfortunate loss of life due to a stampe... more
We've got a special guest lined up! DJ Mura joins the show to take us through his journey, discussing everything from his beginnings as a DJ/Producer to the nuances of DJ etiquette and the critical role of networking. He talks about ghost producing f... more
We begin the episode with a recap of the Industry event that Sam attended (9:20), The Cavemen were also at The Alchemist this weekend, courtesy of Nairobi Rnb (13:29). We then talk about the upcoming Blankets and Wine show, the line up and what we ex... more
Key Facts
Recent Guests
Hosts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #174 |  Saudi Arabia/Music/Music Commentary |
Apple Podcasts | #235 |  United Arab Emirates/Music/Music Commentary |
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Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About The 30 Percent Podcast
What is The 30 Percent Podcast about and what kind of topics does it cover?
This podcast presents a lively and insightful exploration of the Kenyan music industry, encompassing various discussions around creativity, artist development, and the challenges faced by local musicians. Frequent topics include the impact of technological advancements like artificial intelligence on creativity, the dynamics of live music events, and the nuances of marketing Kenyan artists. The hosts engage in candid conversations about the balance between mainstream success and authentic artistry, often referencing notable figures within the industry as they analyze trends and changes, from the rise of innovative movements to the impact of nostalgia on music consumption. This interactive format allows for a blend of humor and deep reflecti... more
Where can I find podcast stats for The 30 Percent Podcast?
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How many listeners does The 30 Percent Podcast get?
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What are the audience demographics for The 30 Percent Podcast?
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How many subscribers and views does The 30 Percent Podcast have?
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How many episodes of The 30 Percent Podcast are there?
The 30 Percent Podcast launched 3 years ago and published 163 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The 30 Percent Podcast?
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What guests have appeared on The 30 Percent Podcast?
Recent guests on The 30 Percent Podcast include:
1. DJ Mura KE
2. Abigael Diana
3. Michael Rumbi
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.