The 30 Percent Podcast
The 30 Percent PodcastThe 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan. Our goal is to see this percentage go up significantly. We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.
| Publishes | Weekly | Episodes | 158 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MusicMusic Commentary | |||
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Latest Episodes
We've got a special guest lined up! DJ Mura joins the show to take us through his journey, discussing everything from his beginnings as a DJ/Producer to the nuances of DJ etiquette and the critical role of networking. He talks about ghost producing f... more
We begin the episode with a recap of the Industry event that Sam attended (9:20), The Cavemen were also at The Alchemist this weekend, courtesy of Nairobi Rnb (13:29). We then talk about the upcoming Blankets and Wine show, the line up and what we ex... more
We begin todays episode with a review of Ongeza Volume's The Setlist KE that happened over the weekend then we go deeper into some things that could make our live shows better (11:00). Next, What is important for an artists career? Is it enough to ma... more
We begin today’s episode with some international news. Roc Nation has announced that they’re entering the distribution space and will be taking 15% of artists’ royalties, is it worth it for artists? (7:16) Next, we discuss Warner Music’s newly announ... more
We begin the episode with a review of Show Dem Camp and Blinky Bills Kashata Show at Nairobi Street Kitchen (8:57), Then on to this weeks big conversation. Is Sauti Souls Grammy win legit? Why are our KE artists paid less for shows? And what value do... more
We begin with a recap of the Celebrity Fight Night and talk about Barak Jacuzzis win (6:52), then talk about gentrification in the Nairobi music scene (11:36). Also, it's Grammy season, we go through the list of nominations and offer some criticism f... more
We begin this episode with a conversation about creativity, and what we can do to be present in more markets as the Kenyan music industry (7:11), then, we talk about UMG entering the Artificial Intelligence race and what that may mean for artists and... more
We begin this episode by talking about the upcoming celebrity fight nights, and put in our predictions on who wins (10:11), We then discuss Toxic Lyrikali and VJ Patelos ongoing beef (21:38). Radio 254 announced their awards for 2025, and we review t... more
Key Facts
Recent Guests
Hosts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #42 |  Saudi Arabia/Music/Music Commentary |
Apple Podcasts | #205 | Saudi Arabia/Music |
Top Music Commentary Podcasts
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About The 30 Percent Podcast
What is The 30 Percent Podcast about and what kind of topics does it cover?
This podcast presents a lively and insightful exploration of the Kenyan music industry, encompassing various discussions around creativity, artist development, and the challenges faced by local musicians. Frequent topics include the impact of technological advancements like artificial intelligence on creativity, the dynamics of live music events, and the nuances of marketing Kenyan artists. The hosts engage in candid conversations about the balance between mainstream success and authentic artistry, often referencing notable figures within the industry as they analyze trends and changes, from the rise of innovative movements to the impact of nostalgia on music consumption. This interactive format allows for a blend of humor and deep reflecti... more
Where can I find podcast stats for The 30 Percent Podcast?
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How many listeners does The 30 Percent Podcast get?
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What are the audience demographics for The 30 Percent Podcast?
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How many subscribers and views does The 30 Percent Podcast have?
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How many episodes of The 30 Percent Podcast are there?
The 30 Percent Podcast launched 3 years ago and published 158 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The 30 Percent Podcast?
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What guests have appeared on The 30 Percent Podcast?
Recent guests on The 30 Percent Podcast include:
1. DJ Mura KE
2. Abigael Diana
3. Michael Rumbi
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.