
Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.
| Publishes | Weekly | Episodes | 147 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessArtsDesign | |||

Richard Anuszkiewicz has been a rising star in the kitchen and bath industry since his design school days. He spent the better part of his career working within other design businesses—now, he’s starting a new era at the helm of his own. In this epis... more
Ashley Hughes joins the show to answer a question from a designer who is looking to reach the next level of clientele. Hughes, whose firm is based in Dallas, offers advice on the importance of auditing your existing clientele, how to create a renderi... more
Lilse McKenna honed her craft under some of New York’s top design talents before striking out on her own. She learned from the best when it comes to systems and processes, but as the leader of her own firm, she’s also left room for her own creativity... more
Designers Heather Fujikawa, Jean Stoffer and Grace Start joined host Kaitlin Petersen for a live episode of the show—recorded at the Four Hands showroom in Austin—to hear anonymous designer questions on topics like post-pandemic recruiting tactics, d... more
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I am a furniture maker, and this podcast gives me so much value. It helps me to see the perspective of my client - the designer. I also Garner many takeaways that help me in my business. The host asks insightful questions and draws out great responses from her guests.
Interesting and timely topics updated weekly…superlative guests with just the right balance of information, advice AND humor!
The recent episode with Swati Goorha was so helpful! She shared so much of her process and I’m grateful to hear so much detail about how other designers structure their services. It’s such a journey figuring out what works best. Thank you for this platform!
I’m not an interior designer myself (PR coach) but people in my program and community are! And this is a show I would definitely recommend to them, especially those in the earlier stages of their biz! Kaitlin and her guests know their stuff and even tho I have zero experience in this industry I found it engaging and easy to follow along! Excited to share with my community!
@gloriachoupr
I’m so thankful to have found this podcast! I am new to the design world, but have recently launched a new firm with my daughter @DaynaSterlingInteriors who has a degree in design & has worked under some well-known designers a for about 10 years. I recently retired from a 25 year career in finance. Listening to real life tales has been priceless in helping me understand more about the business, and helping us both know that we are not alone in encountering the various challenges of running our... more
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Focusing on the interior design industry, engaging conversations highlight the multifaceted challenges and triumphs faced by creative entrepreneurs. Topics often span nurturing creativity, managing client relationships, and the stringent realities of running a design business. Guest designers share their journeys, insights into their unique practices, and the importance of fostering a supportive team culture while also addressing practical issues such as pricing strategies, marketing during economic downturns, and the evolving nature of client expectations. The conversations create a vibrant community of learning and encouragement, offering listeners practical advice intertwined with personal stories of resilience and success.
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These podcasts share a similar audience with Trade Tales:
1. Business of Home Podcast
2. The Interior Collective
3. A Well-Designed Business® | Interior Design Business Podcast
4. Talk Shop with Ariel Okin: A Fenimore Lane Production
5. Dear Alice | Interior Design
Trade Tales launched 5 years ago and published 147 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Trade Tales include:
1. Ashley Hughes
2. Lilse McKenna
3. Jenna Chused
4. Heather Fujikawa
5. Noz Nozawa
6. Georgia Zikas
7. Bria Hammel
8. Meg Lonergan
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