Rephonic
Artwork for Trade Tales
Interior Design
Work-Life Balance
Business Growth
Creative Freedom
Professional Growth
Creative Entrepreneurship
Pricing Strategies
Business Management
New Construction
Form and Field Interiors
Entrepreneurship
New York City
Los Angeles
Client Relationships
Alice Beach
Show House
Team Structure
Architecture
New Urbanism
Mentorship

Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

PublishesWeeklyEpisodes147Founded5 years ago
Number of ListenersCategories
EntrepreneurshipBusinessArtsDesign

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Artwork for Trade Tales

Latest Episodes

Richard Anuszkiewicz has been a rising star in the kitchen and bath industry since his design school days. He spent the better part of his career working within other design businesses—now, he’s starting a new era at the helm of his own. In this epis... more

Ashley Hughes joins the show to answer a question from a designer who is looking to reach the next level of clientele. Hughes, whose firm is based in Dallas, offers advice on the importance of auditing your existing clientele, how to create a renderi... more

Lilse McKenna honed her craft under some of New York’s top design talents before striking out on her own. She learned from the best when it comes to systems and processes, but as the leader of her own firm, she’s also left room for her own creativity... more

Designers Heather Fujikawa, Jean Stoffer and Grace Start joined host Kaitlin Petersen for a live episode of the show—recorded at the Four Hands showroom in Austin—to hear anonymous designer questions on topics like post-pandemic recruiting tactics, d... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Ashley Hughes
Designer who focuses on attracting her ideal client demographic and refining business practices.
Episode: Ask Us Anything: Ashley Hughes on how to level up your clientele
Lilse McKenna
Interior designer and founder of her own design firm
Episode: Lilse McKenna on building client confidence
Jenna Chused
Interior designer and antique shop owner
Antique
Episode: Ask Us Anything: Jenna Chused on rising prices in the tariff era
Heather Fujikawa
Designer and co-founder of House Bruising
House Bruising
Episode: Heather Fujikawa on always putting the business first
Noz Nozawa
Interior designer and business owner with extensive experience in team building and recruitment
Episode: Ask Us Anything: Noz Nozawa on how to find the best talent
Georgia Zikas
Interior designer known for her thoughtful marketing approach and experience with industry expansion.
Episode: Ask Us Anything: Georgia Zikas on staying nimble amid a business slowdown
Bria Hammel
Interior designer and owner of Bria Hammel Interiors
Bria Hammel Interiors
Episode: Ask Us Anything: Bria Hammel on why full-service firms should always take credit cards
Meg Lonergan
Houston-based designer who nearly shut down her firm during the pandemic but found ways to revitalize it.
Meg Lonergan Interiors
Episode: The pandemic almost shut down Meg Lonergan’s business—here’s how she revived it [Rebroadcast]
Meagan Camp
Interior designer who focuses on exceptional customer service and streamlined processes
Episode: Ask Us Anything: Meagan Camp on helping clients come to terms with storage fees

Host

Kaitlin Petersen
Editor-in-Chief of Business of Home

Reviews

4.6 out of 5 stars from 92 ratings
  • Inspiration for a Maker

    I am a furniture maker, and this podcast gives me so much value. It helps me to see the perspective of my client - the designer. I also Garner many takeaways that help me in my business. The host asks insightful questions and draws out great responses from her guests.

    Apple Podcasts
    5
    Kwadwo89
    United Statesa month ago
  • Superlative Info/Advice Provided

    Interesting and timely topics updated weekly…superlative guests with just the right balance of information, advice AND humor!

    Apple Podcasts
    5
    BrentTK
    United States2 months ago
  • So helpful!

    The recent episode with Swati Goorha was so helpful! She shared so much of her process and I’m grateful to hear so much detail about how other designers structure their services. It’s such a journey figuring out what works best. Thank you for this platform!

    Apple Podcasts
    5
    Emily Lindberg Design
    United Statesa year ago
  • 💎💎💎

    I’m not an interior designer myself (PR coach) but people in my program and community are! And this is a show I would definitely recommend to them, especially those in the earlier stages of their biz! Kaitlin and her guests know their stuff and even tho I have zero experience in this industry I found it engaging and easy to follow along! Excited to share with my community!

    @gloriachoupr

    Apple Podcasts
    5
    _doremi101
    United Statesa year ago
  • Priceless Resource!

    I’m so thankful to have found this podcast! I am new to the design world, but have recently launched a new firm with my daughter @DaynaSterlingInteriors who has a degree in design & has worked under some well-known designers a for about 10 years. I recently retired from a 25 year career in finance. Listening to real life tales has been priceless in helping me understand more about the business, and helping us both know that we are not alone in encountering the various challenges of running our... more

    Apple Podcasts
    5
    Princess DarDar
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the relatable topics and personal stories shared by guests, enhancing their understanding of the challenges faced in the design world.
Feedback often highlights the podcast as a valuable resource for those starting or growing their design businesses, thanks to its blend of practical advice and inspiration.
Experts in design provide actionable insights for both aspiring and seasoned professionals in the industry.
The host's engaging style and informed questions encourage dynamic discussions, making the content accessible and enjoyable for the audience.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#18
United States/Arts/Design
Apple Podcasts
#64
United Kingdom/Arts/Design
Apple Podcasts
#98
Canada/Arts/Design
Apple Podcasts
#113
Australia/Arts/Design
Apple Podcasts
#163
Italy/Arts/Design
Apple Podcasts
#33
Norway/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

Ask Us Anything: Ashley Hughes on how to level up your clientele
Q: What would you suggest she start with to level up her client base?
Figure out who the best clients are from current projects and identify what you value in them for your future clientele.
Ask Us Anything: Ashley Hughes on how to level up your clientele
Q: Did that impulse happen for you too at the beginning of your career?
Yes, I took every single project at the beginning, but I also had a strong understanding of the value of design from my previous work in fundraising.
Lilse McKenna on building client confidence
Q: What is the secret to helping them feel so confident in the decisions that they're making?
Lilse explains that having strong conviction in her designs and being prepared to support her decisions with reasoning helps clients feel secure.
Lilse McKenna on building client confidence
Q: What were the early challenges launching your own business?
Lilse discusses managing client expectations and finding early projects through networking, emphasizing the importance of being organized and intentional with her work.
Why Ariel Okin believes all clients deserve ‘unfailing optimism’
Q: What did it mean to you to pull that together?
It was incredibly exciting and a dream, especially because I've been a writer my whole life.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Trade Tales

What is Trade Tales about and what kind of topics does it cover?

Focusing on the interior design industry, engaging conversations highlight the multifaceted challenges and triumphs faced by creative entrepreneurs. Topics often span nurturing creativity, managing client relationships, and the stringent realities of running a design business. Guest designers share their journeys, insights into their unique practices, and the importance of fostering a supportive team culture while also addressing practical issues such as pricing strategies, marketing during economic downturns, and the evolving nature of client expectations. The conversations create a vibrant community of learning and encouragement, offering listeners practical advice intertwined with personal stories of resilience and success.

Where can I find podcast stats for Trade Tales?

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How many listeners does Trade Tales get?

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What are the audience demographics for Trade Tales?

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How many subscribers and views does Trade Tales have?

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How many episodes of Trade Tales are there?

Trade Tales launched 5 years ago and published 147 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Trade Tales?

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Where can I see ratings and reviews for Trade Tales?

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What guests have appeared on Trade Tales?

Recent guests on Trade Tales include:

1. Ashley Hughes
2. Lilse McKenna
3. Jenna Chused
4. Heather Fujikawa
5. Noz Nozawa
6. Georgia Zikas
7. Bria Hammel
8. Meg Lonergan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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