
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
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| Publishes | Weekly | Episodes | 421 | Founded | 14 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingSociety & Culture | |||

This week, we look at a sub-category of jingles.
Most successful jingles are catchy little earworms.
But these particular little ditties use lyrics to tell you how to use the product, or how to play the advertised game.
They’re not just catchy… th... more
Inspired by the Beatles, Genny Schorr was a member of one of the first female punk bands in LA. She co-owned a vintage fashion store frequented by rock stars, and was wardrobe stylist for the Bangles, Tom Petty, and Linda Ronstadt.
Her spouse is Kos... more
This week, we look at “Rage Marketing.”
Where a company or organization intentionally provokes the public to get angry. And hopefully spend money.
We’ll look at the American Eagle/Sydney Sweeney controversy.
We’ll talk about an actress who faked h... more
This week, we look at “Clapback Ads.”
A clapback ad is a response or retaliation to another commercial.
We’ll talk about a Canadian province that took offence to a Vrbo ad.
A youth orchestra who retaliated against a big car commercial.
And a tech... more
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Not as good as it used to be. It's almost like listening to reruns.
3 minutes of ads before the show even starts. 😳
I have to get off of this podcast now
I get you’re trying to make money on a CBC show, but the number of ads makes this unlistenable.
Really good pod but a lot of ads
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Spotify | #193 | |
Apple Podcasts | #107 | |
Apple Podcasts | #19 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This exploration of marketing and advertising presents listeners with engaging anecdotes that illuminate the intersection of pop culture, human behavior, and marketing strategies. Episodes feature a variety of themes, including the historic evolution of iconic brands, the role of freebies in consumer psychology, and creative advertising practices that have both succeeded and failed spectacularly. The unique storytelling style captures the quirks of the advertising world, employing humor and insightful analysis to reveal how deeply marketing influences daily life and societal trends. Listeners are likely to appreciate the blend of entertainment and education, as each episode offers a fresh perspective on familiar topics, appealing to both ma... more
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4. Backstage at the Vinyl Cafe
5. Because News
Under the Influence launched 14 years ago and published 421 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Under the Influence include:
1. Genny Schorr
2. Nathan Fielder
3. Dion DiMucci
4. David Tedeschi
5. Barbara Minsus
6. Max Weinberg
7. Tom Halley
8. David Sheff
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.