
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
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| Publishes | Weekly | Episodes | 406 | Founded | 14 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Society & CultureBusinessMarketing | |||

December 8th is the 45th anniversary of John Lennon’s death. In this very revealing interview, I talk with Earl Slick, guitarist on Double Fantasy. Earl talks about recording John’s final album, Lennon’s sense of humour, and how Earl found out about ... more
So many things in our world are influenced by marketing.
This week, we look at various aspects of our lives influenced by marketing. – but you wouldn’t know it.
It’s marketing hiding in plain sight.
Like the concept of jaywalking – born of market... more
For over 100 years, “free” has been one of the most powerful words in the marketing world.
And believe it or not, companies love freebies as much as their customers do.
Because giving away free products generates a lot of goodwill. And goodwill gen... more
This week, we take a look at four brands that have found a way to survive for decades.
One company has been entertaining crowds with wax for 200 years.
One restaurant has been topping their ice cream cones with a unique swirl for over 80 years.
... more
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I love the podcast, by my feed is filled with “but wait there is more” episodes. They make clutter the feed and make it hard to find episodes that I can play. No thank you
Best thing I heard
Terry O’Reilly has the best marketing series hands down. A real treasure! FYI, when I purchased a subscription the commercials continued as before, then after a day or two they stopped—thankfully.
To many ads but still good. Can you do an episode on type one diabetes product advertising?
I agree with him or her you keep up the great work Terry
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Spotify | #167 | |
Apple Podcasts | #78 | |
Apple Podcasts | #12 | |
Apple Podcasts | #169 | |
Apple Podcasts | #209 | |
Apple Podcasts | #220 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This exploration of marketing and advertising presents listeners with engaging anecdotes that illuminate the intersection of pop culture, human behavior, and marketing strategies. Episodes feature a variety of themes, including the historic evolution of iconic brands, the role of freebies in consumer psychology, and creative advertising practices that have both succeeded and failed spectacularly. The unique storytelling style captures the quirks of the advertising world, employing humor and insightful analysis to reveal how deeply marketing influences daily life and societal trends. Listeners are likely to appreciate the blend of entertainment and education, as each episode offers a fresh perspective on familiar topics, appealing to both ma... more
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Under the Influence launched 14 years ago and published 406 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Under the Influence include:
1. Dion DiMucci
2. David Tedeschi
3. Barbara Minsus
4. Max Weinberg
5. Tom Halley
6. David Sheff
7. Astrid Kirchherr
8. Wallace McDonald-Rogers
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