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Under the Influence with Terry O'Reilly

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Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

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PublishesWeeklyEpisodes421Founded14 years ago
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BusinessMarketingSociety & Culture

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Artwork for Under the Influence

Latest Episodes

This week, we look at a sub-category of jingles.

Most successful jingles are catchy little earworms.

But these particular little ditties use lyrics to tell you how to use the product, or how to play the advertised game.

They’re not just catchy… th... more

Inspired by the Beatles, Genny Schorr was a member of one of the first female punk bands in LA. She co-owned a vintage fashion store frequented by rock stars, and was wardrobe stylist for the Bangles, Tom Petty, and Linda Ronstadt.

Her spouse is Kos... more

This week, we look at “Rage Marketing.”

Where a company or organization intentionally provokes the public to get angry. And hopefully spend money.

We’ll look at the American Eagle/Sydney Sweeney controversy.

We’ll talk about an actress who faked h... more

This week, we look at “Clapback Ads.”

A clapback ad is a response or retaliation to another commercial.

We’ll talk about a Canadian province that took offence to a Vrbo ad.

A youth orchestra who retaliated against a big car commercial.

And a tech... more

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Recent Guests

Genny Schorr
Punk pioneer, wardrobe stylist to rock stars, and author of 'All Roads Lead to Punk'
Episode: Interview with Genny Schorr, Punk Pioneer and Wardrobe Stylist To Rock Stars
Nathan Fielder
Comedian and creator of Dumb Starbucks
Comedy Central
Episode: Copycat Brands
Dion DiMucci
Renowned rock and roll artist known for hits such as The Wanderer and Ruby Baby, and one of the few surviving members featured on the Sgt. Pepper's cover.
Episode: Singer Dion DiMucci
David Tedeschi
Emmy nominated filmmaker and director of Beatles '64
Episode: The Beatlology Interviews: "Beatles ’64” director David Tedeschi
Barbara Minsus
One of Canada's leading authorities on the impact of direct-to-consumer prescription drug ads on patients and their doctors
University of Sydney
Episode: Weight Loss Drug Ads: Good or Bad?
Max Weinberg
Drummer for Bruce Springsteen's E Street Band and lifelong Beatles fan
E Street Band
Episode: The Beatlology Interviews: Springsteen Drummer (and Beatles fan) Max Weinberg
Tom Halley
Animator known for his work on Yellow Submarine, co-founder of Beatlology Magazine
Episode: The Beatlology Interviews: Yellow Submarine Animator Tom Halley
David Sheff
Journalist and author known for his work with Rolling Stone and for the memoir that inspired the film Beautiful Boy.
N/A
Episode: The Beatlology Interviews: David Sheff
Astrid Kirchherr
Photographer and influential figure in the early Beatles' history
N/A
Episode: The Beatlology Interviews: Astrid Kirchherr

Host

Terry O'Reilly
Host of the series and a well-known figure in advertising, Terry O'Reilly combines humor and storytelling to explore the nuances of marketing and its impact on culture and society.

Reviews

4.7 out of 5 stars from 7.4k ratings
  • Not as good as it used to be. It's almost like listening to reruns.

    Podcast Addict
    2
    Kiwack
    a month ago
  • Too many ads

    3 minutes of ads before the show even starts. 😳

    Apple Podcasts
    1
    WPGKM
    Canada2 months ago
  • aww

    I have to get off of this podcast now

    Apple Podcasts
    5
    babe mario
    Canada2 months ago
  • Too many ads

    I get you’re trying to make money on a CBC show, but the number of ads makes this unlistenable.

    Apple Podcasts
    1
    russjeff22
    Canada2 months ago
  • Amazing

    Really good pod but a lot of ads

    Apple Podcasts
    4
    :)-/—(
    Canada2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There is a mix of sentiments regarding the subscription model, with some listeners feeling it leads to too many bonus episodes.
Listeners appreciate the unique storytelling and humorous approach to complex marketing concepts.
Many reviews mention the overwhelming number of ads, which can detract from the enjoyment of the content.
Fans enjoy the nostalgic elements and the exploration of well-known brands and their histories.
Overall, the podcast garners praise for its insightful analysis of advertising trends and cultural commentary.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Spotify
#193
Canada/Trending
Apple Podcasts
#107
Canada/Top Podcasts
Apple Podcasts
#19
Canada/Society & Culture

Talking Points

Recent interactions between the hosts and their guests.

Interview with Genny Schorr, Punk Pioneer and Wardrobe Stylist To Rock Stars
Q: How did your band get the name Backstage Pass?
Marina hatched the idea at the Rainbow, saying to Rodney that she just started a band and named it Backstage Pass.
Interview with Genny Schorr, Punk Pioneer and Wardrobe Stylist To Rock Stars
Q: What was your first introduction to rock and roll?
Genny was first introduced to Elvis Presley by her first babysitter Jill and later saw the Beatles on Ed Sullivan, sparking her love for music.
Nashville Songwriter Gary Burr Pens A Novel About A Fictional Beatles Reunion
Q: Did Ringo read the book?
He has the book but hasn't read it yet.
Nashville Songwriter Gary Burr Pens A Novel About A Fictional Beatles Reunion
Q: Did you have a complete outline before you began writing?
No, I started with a basic idea and let the story reveal itself.
Nashville Songwriter Gary Burr Pens A Novel About A Fictional Beatles Reunion
Q: Have you ever written a book before?
No, but I had been writing blogs and tried to put them together as a book.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Under the Influence

What is Under the Influence about and what kind of topics does it cover?

This exploration of marketing and advertising presents listeners with engaging anecdotes that illuminate the intersection of pop culture, human behavior, and marketing strategies. Episodes feature a variety of themes, including the historic evolution of iconic brands, the role of freebies in consumer psychology, and creative advertising practices that have both succeeded and failed spectacularly. The unique storytelling style captures the quirks of the advertising world, employing humor and insightful analysis to reveal how deeply marketing influences daily life and societal trends. Listeners are likely to appreciate the blend of entertainment and education, as each episode offers a fresh perspective on familiar topics, appealing to both ma... more

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Which podcasts are similar to Under the Influence?

These podcasts share a similar audience with Under the Influence:

1. We Regret To Inform You: The Rejection Podcast
2. The Debaters
3. Quirks and Quarks
4. Backstage at the Vinyl Cafe
5. Because News

How many episodes of Under the Influence are there?

Under the Influence launched 14 years ago and published 421 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Under the Influence?

Recent guests on Under the Influence include:

1. Genny Schorr
2. Nathan Fielder
3. Dion DiMucci
4. David Tedeschi
5. Barbara Minsus
6. Max Weinberg
7. Tom Halley
8. David Sheff

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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