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Under the Influence with Terry O'Reilly

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Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

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PublishesWeeklyEpisodes406Founded14 years ago
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Society & CultureBusinessMarketing

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Artwork for Under the Influence

Latest Episodes

December 8th is the 45th anniversary of John Lennon’s death. In this very revealing interview, I talk with Earl Slick, guitarist on Double Fantasy. Earl talks about recording John’s final album, Lennon’s sense of humour, and how Earl found out about ... more

So many things in our world are influenced by marketing.

This week, we look at various aspects of our lives influenced by marketing. – but you wouldn’t know it.

 It’s marketing hiding in plain sight.

Like the concept of jaywalking – born of market... more

YouTube

For over 100 years, “free” has been one of the most powerful words in the marketing world.

And believe it or not, companies love freebies as much as their customers do.

Because giving away free products generates a lot of goodwill. And goodwill gen... more

This week, we take a look at four brands that have found a way to survive for decades.

One company has been entertaining crowds with wax for 200 years.

One restaurant has been topping their ice cream cones with a unique swirl for over 80 years.

... more

Key Facts

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Recent Guests

Dion DiMucci
Renowned rock and roll artist known for hits such as The Wanderer and Ruby Baby, and one of the few surviving members featured on the Sgt. Pepper's cover.
Episode: Singer Dion DiMucci
David Tedeschi
Emmy nominated filmmaker and director of Beatles '64
Episode: The Beatlology Interviews: "Beatles ’64” director David Tedeschi
Barbara Minsus
One of Canada's leading authorities on the impact of direct-to-consumer prescription drug ads on patients and their doctors
University of Sydney
Episode: Weight Loss Drug Ads: Good or Bad?
Max Weinberg
Drummer for Bruce Springsteen's E Street Band and lifelong Beatles fan
E Street Band
Episode: The Beatlology Interviews: Springsteen Drummer (and Beatles fan) Max Weinberg
Tom Halley
Animator known for his work on Yellow Submarine, co-founder of Beatlology Magazine
Episode: The Beatlology Interviews: Yellow Submarine Animator Tom Halley
David Sheff
Journalist and author known for his work with Rolling Stone and for the memoir that inspired the film Beautiful Boy.
N/A
Episode: The Beatlology Interviews: David Sheff
Astrid Kirchherr
Photographer and influential figure in the early Beatles' history
N/A
Episode: The Beatlology Interviews: Astrid Kirchherr
Wallace McDonald-Rogers
Cannabis producer and owner of Primo Craft Cannabis
Primo Craft Cannabis
Episode: Terry talks with a Cannabis Producer
Nathan Fielder
Comedian and creator of Dumb Starbucks
Comedy Central
Episode: Copycat Brands

Host

Terry O'Reilly
Host of the series and a well-known figure in advertising, Terry O'Reilly combines humor and storytelling to explore the nuances of marketing and its impact on culture and society.

Reviews

4.7 out of 5 stars from 7.4k ratings
  • But wait….

    I love the podcast, by my feed is filled with “but wait there is more” episodes. They make clutter the feed and make it hard to find episodes that I can play. No thank you

    Apple Podcasts
    4
    JustBADWOLF
    Canada3 months ago
  • Soooo Good

    Best thing I heard

    Apple Podcasts
    1
    Siegfried_97
    Germany3 months ago
  • No commercials with Subscriber Edition!

    Terry O’Reilly has the best marketing series hands down. A real treasure! FYI, when I purchased a subscription the commercials continued as before, then after a day or two they stopped—thankfully.

    Apple Podcasts
    5
    Saurolophus
    United States4 months ago
  • Good

    To many ads but still good. Can you do an episode on type one diabetes product advertising?

    Apple Podcasts
    4
    Queen Thorn 12
    Canada5 months ago
  • Reply to Husjfdjjd

    I agree with him or her you keep up the great work Terry

    Apple Podcasts
    5
    Bonhommien
    Canada5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There is a mix of sentiments regarding the subscription model, with some listeners feeling it leads to too many bonus episodes.
Listeners appreciate the unique storytelling and humorous approach to complex marketing concepts.
Many reviews mention the overwhelming number of ads, which can detract from the enjoyment of the content.
Fans enjoy the nostalgic elements and the exploration of well-known brands and their histories.
Overall, the podcast garners praise for its insightful analysis of advertising trends and cultural commentary.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Spotify
#167
Canada/Trending
Apple Podcasts
#78
Canada/Top Podcasts
Apple Podcasts
#12
Canada/Society & Culture
Apple Podcasts
#169
South Korea/Society & Culture
Apple Podcasts
#209
Brazil/Society & Culture
Apple Podcasts
#220
India/Society & Culture

Talking Points

Recent interactions between the hosts and their guests.

Nashville Songwriter Gary Burr Pens A Novel About A Fictional Beatles Reunion
Q: Did Ringo read the book?
He has the book but hasn't read it yet.
Nashville Songwriter Gary Burr Pens A Novel About A Fictional Beatles Reunion
Q: Did you have a complete outline before you began writing?
No, I started with a basic idea and let the story reveal itself.
Nashville Songwriter Gary Burr Pens A Novel About A Fictional Beatles Reunion
Q: Have you ever written a book before?
No, but I had been writing blogs and tried to put them together as a book.
Ask Terry 2025
Q: How long do companies keep an ad going before they re-evaluate their campaign?
It's kept until it stops working, but pinpointing the right moment can be complex.
Ask Terry 2025
Q: Why would the product makers pay for such duds?
Good ideas face more resistance from clients, resulting in ads that feel safer and often boring.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Under the Influence

What is Under the Influence about and what kind of topics does it cover?

This exploration of marketing and advertising presents listeners with engaging anecdotes that illuminate the intersection of pop culture, human behavior, and marketing strategies. Episodes feature a variety of themes, including the historic evolution of iconic brands, the role of freebies in consumer psychology, and creative advertising practices that have both succeeded and failed spectacularly. The unique storytelling style captures the quirks of the advertising world, employing humor and insightful analysis to reveal how deeply marketing influences daily life and societal trends. Listeners are likely to appreciate the blend of entertainment and education, as each episode offers a fresh perspective on familiar topics, appealing to both ma... more

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To see how many followers or subscribers Under the Influence has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Under the Influence?

These podcasts share a similar audience with Under the Influence:

1. We Regret To Inform You: The Rejection Podcast
2. The Debaters
3. Quirks and Quarks
4. Backstage at the Vinyl Cafe
5. Because News

How many episodes of Under the Influence are there?

Under the Influence launched 14 years ago and published 406 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Under the Influence?

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What guests have appeared on Under the Influence?

Recent guests on Under the Influence include:

1. Dion DiMucci
2. David Tedeschi
3. Barbara Minsus
4. Max Weinberg
5. Tom Halley
6. David Sheff
7. Astrid Kirchherr
8. Wallace McDonald-Rogers

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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