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Artwork for Velvet Rope Playbook

Velvet Rope Playbook

Mark Satterfield
Wealth
Luxury Real Estate
Investment Strategies
Luxury Marketing
Exclusivity
Branding
Real Estate
Emotional Decision Making
Luxury
Storytelling
Wealth Psychology
Status and Competition
Home Design
Storytelling In Sales
Marketing To the Affluent
Marketing To the Wealthy
Luxury Branding
Art
Financial Services
Affluence

Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with t... more

PublishesDailyEpisodes282Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Velvet Rope Playbook

Latest Episodes

Ever walked away from a deal because you assumed the wealthy client was already locked up by someone else?

“You’re too late.”

“They’ve been with that advisor forever.”

“They’d never switch.”

Wrong.

Because the affluent don’t stay loyal to people... more

In this episode of The Velvet Rope Playbook, we’re digging into a powerful distinction that separates capable professionals from magnetic, high-fee authorities:

The line between being seen as “qualified”… and being seen as “undeniable.”Meet Colby Tr... more

Have you ever noticed how some people effortlessly attract attention, deals, and VIP introductions without being flashy or loud? In this episode, we explore how to position yourself as the power connector in your industry—someone who high-net-worth c... more

In this episode of The Velvet Rope Playbook, we’re cutting through one of the biggest misconceptions in selling to the affluent:

That it’s about being likable.

That charm closes the deal.

That if you’re friendly enough, they’ll pick you.Wrong.

Affl... more

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Recent Guests

Francesca Fable Ferrell
One of the finest rare wine merchants in Paris
Episode: Once Upon a Sale: Using Stories to Close Deals
Luca Canvas Conti
Milanese art dealer
Episode: Once Upon a Sale: Using Stories to Close Deals
Gabriel Odyssey Ortega
Travel consultant specializing in unique experiences
Episode: Once Upon a Sale: Using Stories to Close Deals
Eleanor Echo Evans
Financial advisor specializing in ethical investments
Episode: Once Upon a Sale: Using Stories to Close Deals
Nico Hook Harper
Jeweler specializing in custom pieces for the ultra-wealthy
Episode: Once Upon a Sale: Using Stories to Close Deals
Eleanor The Oracle Ellis
A legacy architect who works with ultra high net worth families to structure their estates for multi-generational wealth.
Episode: The First Domino: How to Attract Affluent Clients With No Social Proof
Genevieve St. John
A third-generation heiress known for her elegance and ability to read people instantly
Episode: The Language of Luxury: Why You’re Not Breaking Into the High-Net-Worth World
Hudson Hayes
A man known for his impeccable connections and keen sense of exclusivity.
Episode: The Ripple Effect: Harnessing the Power of Exclusive Circles
Cassie Carter
A luxury car broker specializing in ultra-rare releases.
Episode: The Ripple Effect: Harnessing the Power of Exclusive Circles

Host

Mark Satterfield
Host of an insightful series focused on affluent marketing strategies, leveraging storytelling and character-driven narratives.

Reviews

5.0 out of 5 stars from 568 ratings
  • Lover boy

    I am a podcast Lover boys very much. You listening I am always here. Favorite it myself hear. Must listens!

    Apple Podcasts
    4
    Kelly4r
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging storytelling and valuable insights provided, highlighting the practical advice related to affluent marketing strategies. Many express enthusiasm for the relatable and entertaining nature of the content, finding it informative and inspiring.

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Frequently Asked Questions About Velvet Rope Playbook

What is Velvet Rope Playbook about and what kind of topics does it cover?

Exploring the intricacies of marketing to the wealthy, the content focuses on storytelling and strategies that resonate with affluent clients. Through engaging narratives, listeners are introduced to characters from various industries, such as luxury real estate, fine art, and exclusive travel, each showcasing unique approaches to attract high-net-worth individuals. The discussions highlight themes of exclusivity and trust, emphasizing that successful marketing hinges on building meaningful relationships rather than traditional selling techniques. This podcast is particularly appealing for professionals looking to refine their approach to luxury branding and client engagement, offering valuable lessons branded in a captivating manner that m... more

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Which podcasts are similar to Velvet Rope Playbook?

These podcasts share a similar audience with Velvet Rope Playbook:

1. Huberman Lab
2. The School of Greatness
3. The Mel Robbins Podcast
4. The GaryVee Audio Experience
5. The Diary Of A CEO with Steven Bartlett

How many episodes of Velvet Rope Playbook are there?

Velvet Rope Playbook launched a year ago and published 282 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Velvet Rope Playbook?

Recent guests on Velvet Rope Playbook include:

1. Francesca Fable Ferrell
2. Luca Canvas Conti
3. Gabriel Odyssey Ortega
4. Eleanor Echo Evans
5. Nico Hook Harper
6. Eleanor The Oracle Ellis
7. Genevieve St. John
8. Hudson Hayes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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