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Artwork for Voices of Search // A Search Engine Optimization

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

I Hear Everything
SEO
Previsible
Content Quality
Ahrefs
Google
Technical SEO
Algorithm Updates
E-Commerce
Growth Marketing
Content Strategy
Artificial Intelligence
Spam Updates
Core Updates
Mentoring
Jellyfish
Turn River Capital
Keyword Research
User Experience
Quality Assurance
E-Commerce SEO

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

PublishesDailyEpisodes1742Founded7 years ago
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TechnologyBusinessMarketing

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Artwork for Voices of Search // A Search Engine Optimization

Latest Episodes

G2's dataset reveals 70% of enterprise buyers now expect AI-optimized content discovery. Tim Sanders, Chief Innovation Officer at G2, oversees buyer behavior insights from over 100 million annual software purchasers and has identified critical gaps i... more

79% of global B2B buyers say AI search has changed research habits. Tim Sanders, Chief Innovation Officer at G2, oversees insights from 100+ million annual software buyers and has witnessed enterprise research shift from 29% to 50% starting searches ... more

Enterprise SEO teams struggle to prove ROI amid constant algorithmic changes. Will Critchlow, CEO at SearchPilot, has built the leading SEO A/B testing platform serving enterprise sites and recently launched the industry's first geo testing system fo... more

Enterprise SEO teams struggle with proving testing ROI and implementation challenges. Will Critchlow, CEO at SearchPilot, built the leading SEO A/B testing platform after a decade of consulting work identifying consistent execution and measurement ga... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

John Vantine
Director of SEO at GoodRx
GoodRx
Episode: One page type should be analyzing more closely when tracking AI-driven traffic
Eli Schwartz
Growth Advisor, SEO Consultant, and author of Product Led SEO
Self-employed
Episode: AI/LLM tracking and the value behind Answer Engine Visibility
Danny Kirk
Founder of ReddiReach
ReddiReach
Episode: How will AI tools rank brand trustworthiness five years from now?
Josh Blyskal
Head of AI Strategy and Research at Profound
Profound
Episode: Blue Links Are Dead...Now What?
Brian Stempeck
Co-founder and CEO at Evertune
Evertune
Episode: How brands can prepare for the Direct-to-Agent era of AI discovery
Eric Enge
President at Pilot Holding and author of 'Using Generative AI for SEO.'
Pilot Holding
Episode: How to use Gen AI to build your SEO Program
Helen Pollitt
Guest from iStock
iStock
Episode: SMBs will need visual optimization strategies as much as written content strategies—buy or sell?
Ryland Bacorn
Founder and Growth Advisor at Boca De.
Boca De
Episode: Working w/Embeddings & Building Your Own Code
Jon Levesque
CEO of Seeq
Seeq
Episode: The biggest mistake in community building

Hosts

Tyson Stockton
Host of the show who actively engages with industry experts and brings insights into the world of SEO and digital marketing.
Jordan Cooney
Host who focuses on SEO principles and digital marketing strategies, often engaging guests in meaningful discussions.

Reviews

4.2 out of 5 stars from 127 ratings
  • Great SEO show!

    I listen to Voices of Search regularly and enjoy the episodes - particularly because they’re insightful but not too long. 20/30 minutes is ideal for me!

    Apple Podcasts
    5
    Gus Pelogia
    Ireland2 years ago
  • Too long, too often, too much wasted time

    There is some SEO content and news of value here and it was fine when it posted daily 12 minute posts I could forgive it’s bloat. Now it’s often 25/30 minutes with additional ads.

    Here’s how I listen to this. 2x speed. Skip the first 3.5 minutes which is all intro and ads. They sneak ‘one minute’ of ads halfway through at random. It is always 2 minutes so I skip 2 minutes and if I miss the start of the next question I mumble ‘we’ll that’s on you’. Then it ends with 2.5 minutes left. Can’t tell... more

    Apple Podcasts
    2
    I do not like this now 245
    United States2 years ago
  • Great pod

    Some of the best SEO advice you’ll find from people who have actually done it!

    Apple Podcasts
    5
    NoGoogleLogin
    United States3 years ago
  • Great experience as a guest!

    I recently was a guest on the Voices of Search Podcast and it was a fantastic experience. The team was highly professional, communicated clearly every step of the way and arrived on time for the podcast recording. During the recording, they asked insightful and thought-provoking questions, and also gave me an opportunity to promote my new book. The finished product was edited professionally and the podcast team did their work promoting the episode. My guest spot definitely helped drive interest ... more

    Apple Podcasts
    5
    Matthew Edgar - Elementive
    United States3 years ago
  • Brilliant podcast for all your search and SEO needs

    The quality of the content and the interviews with experts make this podcast my goto for keeping up-to-date with changes in the search optimization industry. Ben is a fantastic host that really pulls the listener into the conversations that he has with his guests.

    I was honored to be on the show and got great feedback from my community on the value of the discussions that Ben and I had.

    Apple Podcasts
    5
    Brian W. Piper
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some listeners express frustration about the length of episodes due to advertisements, while others find them highly informative.
The quality of guests and their insights are frequently praised, making it a go-to resource for SEO enthusiasts.
The podcast offers valuable and actionable SEO advice from experienced professionals.
Listeners appreciate the structured content that helps them stay informed about changes in the industry.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Biggest shock about how LLMs rank content
Q: Do you think that LLM responses are going to become more opinionated or more narrow-focused?
In product searches, LLM responses will start to look more like search results, including links to more detailed information.
Biggest shock about how LLMs rank content
Q: What's the most shocking thing that you've seen as it pertains to LLM and ranking content?
The most shocking thing is that LLMs work at all, considering their early failures.
SEO “best practice” that's debunked through testing
Q: What's the biggest SEO best practice that you've debunked through testing?
Alt text, as it doesn't help with rankings despite its importance for accessibility.
Will traditional SEO tracking tools be replaced by AI visibility tracking tools?
Q: Do you believe that traditional SEO tracking tools will vanish in the upcoming year?
No, traditional SEO tracking tools will not vanish because they provide critical long-term data that AI visibility tracking tools cannot replicate.
What's a common mistake companies make when hiring a new resource?
Q: What is one of the most common mistakes companies are making when it comes to hiring a new resource in this new AI discovery world?
Companies mistakenly think they need to hire new roles for AI when they can leverage existing SEO teams.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast provides a thorough exploration of content and search engine marketing, catering primarily to professionals in the SEO field. Episodes revolve around actionable strategies, industry changes, and insights on how to effectively leverage data for marketing success. Listeners can expect discussions about emerging trends in SEO, including the impact of AI and tools like ChatGPT, along with strategies for visual optimization and community engagement. The conversational approach of the hosts, coupled with expert insights from various guests, makes it a practical resource for those looking to stay abreast of developments in the digital marketing landscape.

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These podcasts share a similar audience with this podcast:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. Motley Fool Money
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4. All-In with Chamath, Jason, Sacks & Friedberg
5. Planet Money

How many episodes of this podcast are there?

this podcast launched 7 years ago and published 1742 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. John Vantine
2. Eli Schwartz
3. Danny Kirk
4. Josh Blyskal
5. Brian Stempeck
6. Eric Enge
7. Helen Pollitt
8. Ryland Bacorn

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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