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Product Marketing
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B2B Product Marketing
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B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either. What if there was a better way? This is We're Not Marketers. The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirem... more

PublishesWeeklyEpisodes72Founded2 years ago
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EducationBusinessSelf-ImprovementMarketing

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Artwork for We're Not Marketers

Latest Episodes

Are product marketers actually marketers, or are they just glorified slide deck designers waiting for sales to bark orders? David Lim—a PMM who's survived Google, HP, and multiple startups—joins the skeleton crew to drop some uncomfortable truths. We... more

Product marketers think they own the messaging. SEO thinks they own the traffic. But who actually owns your website—and why are they both probably wrong? In this spicy debate with BX Studio, we dig into the turf war destroying B2B websites, why your ... more

Crystal Crouch turned driving the Oscar Mayer Wienermobile into a product marketing empire - and she's not keeping the secrets. The woman who put Zach on the consulting path drops truth bombs about why 90% of company data is garbage, why product mana... more

Product marketers aren't marketers—they're architects while everyone else chooses to paint walls (no shade). Hattie the PMM shares her brutal journey from respected CEO to crying on calls as a micromanaged IC, revealing why PMM respect disappeared th... more

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Recent Guests

Crystal Crouch
Senior Technical Product Manager at Thrive It and consultant with expertise in go-to-market strategies.
Thrive It
Episode: Strategy over fluffy jargon w/ Crystal Crouch
Garrett Jestice
Founder of Prelude, a go-to-market strategy for B2B startups and agency.
Prelude
Episode: Why Product Marketing only lives (and dies) in B2B tech with Garrett Jestice
Drew Giovannoli
Founder of Buried Wins, specializing in win-loss and competitive analysis.
Buried Wins
Episode: Are you the Sales B*tch or the trusted PMM? w/ Drew Giovannoli
Amanda Groves
VP of PMM at Enable
Enable
Episode: How curiosity didn't kill the cat w/ Amanda Groves
Nick Power
Head of Marketing at the Noun Project
Noun Project
Episode: Being human is your coolest feature w/ Nick Power
Pranav Piyush
Experienced marketing leader with roles at Dropbox and Bill, focused on marketing measurement.
Paramark
Episode: Measure important stuff or die trying w/ Pranav Piyush
Alex Virden
Head founder and consultant of Virdical
Virdical
Episode: Become a Mini-CEO: Inside the PMM Consultant’s Playbook w/ Alex Virden
Jon Itkin
Principal at In The Kitchen, expert in B2B positioning and branding
In The Kitchen
Episode: There is no line between brand and product marketing w/ Jon Itkin
Phil Gamache
Ultimate SaaS marketer, host of Humans of MarTech
Humans of MarTech
Episode: PMMs, MarTech, and making AI actually useful w/ Phil Gamache

Hosts

Zach
Co-host and one of the primary voices, known for his engaging style and insights on the marketing landscape.
Eric Holland
Co-host with extensive experience in marketing strategies, providing a critical perspective on product marketing roles.
Gab Bujold
Co-host and contributing voice on various topics, focusing on product marketing insights and strategies.
Ausha
Co-host known for bringing enthusiasm and a unique perspective to the discussions, enhancing the listener experience.

Reviews

5.0 out of 5 stars from 53 ratings
  • My life would be empty

    My life would be empty without this podcast. Love these guys! Totally a top marketing podcast.

    Apple Podcasts
    5
    PRKT555
    Switzerlanda year ago
  • This is a GOLD!

    If you are a current PMM or aspiring PMM, you do not want to miss this podcast. It’s work every minute. Gab, Eric and Zach and on to something great here. They have some amazing guests and REAL conversations. They make it fun and interactive. They hit on some interesting topics and are not afraid to go into some deep conversations. I can’t wait for the next episode as they have me hooked. For all the other podcast, this is the podcast to watch out for!!

    Apple Podcasts
    5
    Rohan.Dsouza
    United States2 years ago
  • So Good! Relatable Discussion Powerful Education

    Thank you for what you’re doing! The PMM role always seems to be defined so differently, yet we all face very similar issues. You’re not just talking about the problems though. You’re bringing in experts with all sorts of perspectives on them that have worked through these problems themselves. I’ve learned a ton!

    Apple Podcasts
    5
    cstrauss7
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the real conversations and insights gained from industry experts, calling it a valuable resource for both current and aspiring product marketers.
Listeners value the actionable advice and strategies shared, emphasizing how the discussions help clarify the role of product marketers in their organizations.
Many describe the content as engaging and relatable, with hosts effectively discussing deep marketing topics while making it fun and interactive.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#197
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Strategy over fluffy jargon w/ Crystal Crouch
Q: How do you approach the topic of charging for consulting services?
It's important to define your worth, know what others are charging, and consider project-based pricing rather than hourly to reflect the value you provide.
Strategy over fluffy jargon w/ Crystal Crouch
Q: Are product marketers actually marketers? Why or why not?
Yes, but different; they operate at the intersection of product strategy and the market, focusing more on understanding consumer pain points than on running marketing campaigns.
Why Product Marketing only lives (and dies) in B2B tech with Garrett Jestice
Q: What can product marketers do to ensure they are not just focusing on promotion in their day-to-day work?
Product marketers should establish themselves as a cross-functional glue within the organization, connecting product, sales, and marketing efforts to create a cohesive go-to-market strategy.
Why Product Marketing only lives (and dies) in B2B tech with Garrett Jestice
Q: Are product marketers actually marketers? Why or why not?
Yes, product marketers are the purest form of marketers, but according to today's marketing definitions, they might not fit that mold.
No salary is worth your soul with Hattie the PMM
Q: How can PMMs build their value within an organization?
By investing in themselves, strategically enhancing their visibility, and asserting their worth.

Audience Metrics

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Frequently Asked Questions About We're Not Marketers

What is We're Not Marketers about and what kind of topics does it cover?

Focusing on the B2B product marketing landscape, this show addresses the challenges faced by product marketers, particularly within the SaaS industry. Through insightful discussions, it explores the complexities of the product marketer's role, often misunderstood within organizations. The hosts and their guests share experiences and strategies that empower listeners to advocate for their value, bridge gaps between marketing and other departments, and gain clarity in their internal positioning and responsibilities. Unique elements include a blend of expert interviews and actionable advice, with a community-driven approach that encourages engagement among practitioners in the field.

Noteworthy discussions delve into topics like go-to-market ... more

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Which podcasts are similar to We're Not Marketers?

These podcasts share a similar audience with We're Not Marketers:

1. Product Marketing Adventures

How many episodes of We're Not Marketers are there?

We're Not Marketers launched 2 years ago and published 72 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on We're Not Marketers?

Recent guests on We're Not Marketers include:

1. Crystal Crouch
2. Garrett Jestice
3. Drew Giovannoli
4. Amanda Groves
5. Nick Power
6. Pranav Piyush
7. Alex Virden
8. Jon Itkin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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