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What the Fundraising

Mallory Erickson
Fundraising
Nonprofit Sector
Storytelling
Nonprofit Technology
Influencer Marketing
Nonprofit Marketing
Digital Reporting
AI In Fundraising
Donorsee
Fundraising Strategies
Community Engagement
Generative AI
Personalization In Nonprofits
Annual Reports
Donor Engagement
Nonprofit Partnerships
Intrinsic Motivation
Digital Marketing
Monthly Giving
Emotional Support

What the Fundraising is the podcast for impact leaders and change-makers who are tired of doing things the old school way and are looking for best practices to raise money, run their organization, and think about the nonprofit sector in a whole new way. Every Tuesday for 40-60 min, your host, Mallory Erickson, will be having real and raw conversations with some of the best personal and professiona... more

PublishesWeeklyEpisodes289Founded5 years ago
Number of ListenersCategories
Non-ProfitManagementBusiness

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Artwork for What the Fundraising

Latest Episodes

This episode features a fascinating conversation with Ashley Budd, Senior Marketing Director at Cornell University and the author of Mailed It. She has spent over a decade leading digital innovation in advancement, helping organizations connect authe... more

Growth isn’t about doing more or filling checklists; it’s about doing what matters within your capacity and rhythm. In fundraising, true impact comes with honoring long-term engagement over quick monetary wins, creating space for transformation, and ... more

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In this episode of What the Fundraising Podcast,

Today’s conversation focuses on Dana James’ thoughtful and human-centered approach to engagement, fundraising, and community building. Dana describes herself as an artist at heart who works as an enga... more

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As one of the most popular ways of contributing to philanthropy, Donor-advised funds are quietly changing the landscape, offering both unprecedented opportunity and unique challenges for nonprofits. By understanding the psychology behind DAFs, fundra... more

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Recent Guests

Dāna James
An artist and engagement strategist focusing on community building and belonging.
Berkeley College of Music
Episode: 279 - The Human Side of Fundraising and Community Building with Dāna James
Kalyan Varma
Founder of Almabase, focused on enhancing educational funding through alumni engagement
Almabase
Episode: 277: Engaging Everyday Donors with Technology with Kalyan Varma
Kevin Schulman
Founder of DonorVoice, a behavioral science fundraising agency
DonorVoice
Episode: 276: Unlocking Donor Motivation Through Behavioral Science with Kevin Schulman
Cherian Koshy
Fundraising expert with nearly 30 years of experience, author of Neurogiving
Episode: 273 - Behavioral Science for Better Donor Conversations with Cherian Koshy
Tammy Zonker
Fundraising expert with nearly 30 years of experience and author of "Calling All Heroes"
Author of Calling All Heroes
Episode: 271: Calling All Heroes: Stronger Together with Tammy Zonker
Andrew Olsen
Executive Vice President of Fundraising Solutions at DickersonBakker with 25 years of experience in the nonprofit sector
DickersonBakker
Episode: 270: The Cost of Standing Still: Rethinking Change in the Nonprofit World with Andrew Olsen
David Rhodes
A nonprofit leader with over 20 years of experience, CEO mentor, and author.
Author of 'Passion Isn't Enough'
Episode: 269: Beyond Passion: The Art of Leading with Skill, Not Just Spirit with David Rhode
Carmen James Randolph
Founding president and CEO of the Women's Foundation of the South, supporting women and gender expansive people in the South.
Women's Foundation of the South
Episode: 268: Strength in Sisterhood: Collective Leadership and Community Impact with Carmen James Randolph
Tyler Mallory
Fundraising and major gifts expert, with experience in higher education and nonprofit sectors.
University of Illinois at Urbana-Champaign
Episode: 266: From Insight to Impact: Nurturing Donor Relationships with Tyler Mallory

Host

Mallory Erickson
Host of a podcast focused on providing new insights and strategies for nonprofit leaders, engaging in compelling conversations with experts across various fields to reshape the fundraising landscape.

Reviews

4.9 out of 5 stars from 158 ratings
  • All the resource fundraisers need!

    I’m so happy to know about how this work and Mallory’s guests can transform my ability to be a human, a leader, and a fundraiser. What a gift to be part of this community!

    Apple Podcasts
    5
    Sure transit
    United Statesa year ago
  • Love the guests

    The host talks way more than the guests. I’d rather be hearing their expertise than her random stories about herself.

    Apple Podcasts
    3
    Tattoogwendolyn
    Canadaa year ago
  • Fantastic resource!

    Mallory has an amazing way of getting to the center of struggles in nonprofit fundraising with understanding and heart. She presents actionable, accessible, and thoughtful advice that fundraisers can tailor to their personal needs and their organization’s goals. Her advice and observations are people-first, compassionate, and values-driven. Mallory has a beautiful way of opening doors for her listeners to walk into a space of healthy perspective and clarity.

    Apple Podcasts
    5
    Margaux.Dever
    United Statesa year ago
  • WHAT A GIFT

    Mallory is gifted and insightful in more ways than you can imagine- these podcasts are so much more than how to fundraise- she is an incredible teacher on how to be more grounded, whole and regulated in all aspects of your life

    Apple Podcasts
    5
    Ruthie Lindsey
    United Statesa year ago
  • Bite sized pieces….

    Love this podcast! Mallory and her guests help make the nonprofit fundraising elephant edible, one bite at the time!

    Apple Podcasts
    5
    annapj
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some listeners express a desire for more emphasis on guest contributions over host narratives during discussions.
Listeners appreciate the actionable insights and the innovative perspectives shared by the host and guests, which challenge traditional fundraising practices.
Several reviews point out the variety of expert guests and the high-quality content they provide, enriching the knowledge base for nonprofit professionals.
Many highlight the authenticity and relatability of the host, making complex topics more approachable and engaging.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

276: Unlocking Donor Motivation Through Behavioral Science with Kevin Schulman
Q: If your fundraising spend for the upcoming year took to zero, what do you think would happen to the revenue?
There would still be revenue coming in due to existing donor relationships, even without new fundraising efforts.
276: Unlocking Donor Motivation Through Behavioral Science with Kevin Schulman
Q: How do you define or what do you look for to understand if something is quote unquote truly working?
The first dashboard metric should be a growth metric for the charity's business, such as revenue or donor count.
275: The Heart Behind the Ask: Authentic Donor Stewardship with Hilary Dana Smiley
Q: How did you sit in the discomfort of focusing on donor retention despite the immediate gratification offered by acquisition?
It has to be a balance; we need to focus on both acquisition and retention simultaneously.
275: The Heart Behind the Ask: Authentic Donor Stewardship with Hilary Dana Smiley
Q: What are some high-level ways that you think about nurturing and stewarding that type of portfolio?
It starts with having a great team that shares the same ethos and understanding what donors need.
273 - Behavioral Science for Better Donor Conversations with Cherian Koshy
Q: What surprised you the most in your research around donor decision making?
Finding that a lot of assumptions about donor urgency and the words we use can greatly impact donor engagement and understanding.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About What the Fundraising

What is What the Fundraising about and what kind of topics does it cover?

Focused on transforming the nonprofit sector, this podcast offers impactful insights and fresh perspectives for leaders and change-makers looking to enhance their fundraising strategies and organizational practices. Every episode features discussions with a diverse range of guests, including bestselling authors, researchers, and TEDx speakers, many of whom approach nonprofit work from outside the sector. By sharing actionable advice and stories, the conversations aim to disrupt traditional fundraising methodologies and inspire leaders to adopt new approaches that foster community engagement and drive sustainable change. Emphasizing creativity, innovation, and personal development, this platform encourages listeners to upgrade their mindsets... more

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Which podcasts are similar to What the Fundraising?

These podcasts share a similar audience with What the Fundraising:

1. The Lazy Genius Podcast
2. Financial Feminist
3. Good Hang with Amy Poehler
4. The Intentional Fundraiser Podcast
5. Up First from NPR

How many episodes of What the Fundraising are there?

What the Fundraising launched 5 years ago and published 289 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on What the Fundraising?

Recent guests on What the Fundraising include:

1. Dāna James
2. Kalyan Varma
3. Kevin Schulman
4. Cherian Koshy
5. Tammy Zonker
6. Andrew Olsen
7. David Rhodes
8. Carmen James Randolph

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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