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WHAT THE TRUCK?!?

FreightWaves
Red Sea
Artificial Intelligence
Freightwaves
Global Trade
CARB Regulations
Canada
Satellite Connectivity
2024 Election
Drayage
X59
Sonic Boom
Forward Air
Logistics Automation
Waire Program
Omni
Fourkites
Project44
Slushy Trend
Supply Chain
Cargo Theft

WHAT THE TRUCK?!? is FreightWaves' irreverent award-winning podcast breaking down the biggest stories in transportation and logistics. WTT?!? is all about the people that make freight move. On the show you'll hear from founders, CEOs, VCs, truckers, brokers, and influencers. Join the industry three times a week on FreightWavesTV and podcast players everywhere.

PublishesDailyEpisodes942Founded8 years ago
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Artwork for WHAT THE TRUCK?!?

Latest Episodes

On this episode of WHAT THE TRUCK?!?, Malcolm is joined by Rob Carpenter, Frankie Bates, and Diarmaid O Connor for a wide-ranging conversation on the forces shaping freight in 2026.

Rob Carpenter dives into trucking’s biggest pressure points, includ... more

In this episode, Malcolm breaks down the latest industry headlines before welcoming Scott Pecoriello of WeatherOptics to unpack the real-world freight impacts of major winter storms. Helaine Rich of ePost Global joins to explain why cross-border retu... more

On this episode of WHAT THE TRUCK?!?, host Malcolm Harris delivers a packed show covering the biggest stories shaping trucking and logistics right now. From major winter weather threats hitting the East Coast to regulatory crackdowns, air cargo shift... more

YouTube

Malcolm welcomes Ike Stephens, founder of Bonehead Truckers, for a no-holds-barred conversation on the state of trucking in 2026. From breaking down major freight and supply chain headlines to tackling controversial issues like driver shortages, trai... more

Key Facts

Accepts Guests
Accepts Sponsors
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Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Jason Douglass
VP of Community and Engagement at PCS Software
PCS Software
Episode: Excellence in Execution
Dan Brink
Chief Revenue Officer at Fleet Owl
Fleet Owl
Episode: Excellence in Execution
Charles Masters Rodriguez
Co-founder and CEO at Supply Veins
Supply Veins
Episode: Excellence in Execution
Mary O'Connell
FreightWaves insider focusing on weather impacts in logistics
FreightWaves
Episode: Fern & Freight
Mark Borchert
Underwriting officer, Inland Marine at Travelers
Travelers
Episode: Fern & Freight
Kim Fisk
President of Triumph
Triumph
Episode: Freight Flow & Finances
Steve Shebuski
VP of Presales at MCA Connect
MCA Connect
Episode: Freight Flow & Finances
Dr. Brett Caminez
Medical examiner specializing in truckers' health
Episode: Hauls, Hearsay and Health
Blythe Milligan
Host of the Everything Is Logistics podcast
Everything Is Logistics
Episode: Hauls, Hearsay and Health

Host

Malcolm Harris
Host of WHAT THE TRUCK?!? and a prominent figure in the transportation industry, he engages with various guests to discuss significant topics revolving around logistics and freight management technology.

Reviews

4.3 out of 5 stars from 92 ratings
  • Love the show, format

    Great show! The most connected guy in trucking

    Apple Podcasts
    5
    HGPILOT
    United States2 years ago
  • Adderall

    Take less.

    Apple Podcasts
    3
    ND-Tg
    United States3 years ago
  • Well worth the listen

    I may be biased. Just a bit ;p

    Thanks for pressing play.

    Apple Podcasts
    5
    DoomerT
    United States6 years ago
  • The show about freight

    There are few freight shows that get how to have fun and how to make these concepts relatable. This show isn’t one of them. It’s not just a great show about supply chain, it’s simply a fantastic podcast in general. The guy who doesn’t like the enthusiasm sleeps in dirty underwear under a wet blanket.

    Apple Podcasts
    5
    MomBonJovi
    United States6 years ago
  • Tone it down

    I wanna listen to this podcast and learn more about the industry but the over the top enthusiasm and fake personas is exhausting.

    Apple Podcasts
    1
    bucketboy18
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There is a mix of opinions on the hosts' enthusiasm, with some loving the energy while others find it excessive.
Listeners appreciate the combination of humor and insightful industry analysis.
Feedback highlights the program's ability to convey complex logistics topics in an engaging manner, making it both entertaining and informative.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Freight Flow & Finances
Q: At what point does certainty become more valuable to carriers than rates?
Certainty provides stability and allows carriers to make confident decisions in unpredictable market conditions, outweighing rates.
Freight Flow & Finances
Q: Steve, where do most companies get it wrong when implementing TMS or WMS?
Most companies fail because they apply technology to broken processes and view the systems as standalone instead of as part of an integrated flow.
Fern & Freight
Q: Mark, what changes in regulation, fraud, and security do you think will have the biggest impact on the industry?
Increased scrutiny around who's allowed to operate will influence how market participants manage risk.
Fern & Freight
Q: Mary, from what you saw, when it came to specifically carriers and shippers, were they caught off guard or do you feel like there was a lot of anticipation?
Because there was so much messaging and so much information about this storm ahead of time, a lot of people actually took it seriously and prepared accordingly.
Built to Last
Q: What do you hope Kodiak is remembered for in the future?
For our safety culture and approach to developing technology responsibly, emphasizing long-term reliability and trust with customers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About WHAT THE TRUCK?!?

What is WHAT THE TRUCK?!? about and what kind of topics does it cover?

This podcast provides a lively exploration of the transportation and logistics industry, focusing on the dynamics that drive freight movement. Episodes feature a diverse array of guests, including industry executives, truckers, and influencers, delivering insights into current events and technological advancements within the sector. With a blend of expert commentary, humor, and engaging stories, listeners can expect to learn about the challenges and innovations shaping logistics today, making it appealing for both professionals in the field and those interested in transportation.

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How many listeners does WHAT THE TRUCK?!? get?

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How many subscribers and views does WHAT THE TRUCK?!? have?

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Which podcasts are similar to WHAT THE TRUCK?!??

These podcasts share a similar audience with WHAT THE TRUCK?!?:

1. FreightWaves NOW
2. BiggerPockets Real Estate Podcast
3. Freightonomics
4. The Game with Alex Hormozi
5. THE ED MYLETT SHOW

How many episodes of WHAT THE TRUCK?!? are there?

WHAT THE TRUCK?!? launched 8 years ago and published 942 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on WHAT THE TRUCK?!??

Recent guests on WHAT THE TRUCK?!? include:

1. Jason Douglass
2. Dan Brink
3. Charles Masters Rodriguez
4. Mary O'Connell
5. Mark Borchert
6. Kim Fisk
7. Steve Shebuski
8. Dr. Brett Caminez

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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