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Why do people give?

Mark Phillips

From face to face to regular giving and from high value to reporting back, the roots of our favourite fundraising techniques go back many, many years. It's astounding that the ideas and tactics our fundraising forebears developed still boost income when we use them in the technologically advanced environment of today. As a result, when I consider a fundraising problem I always look to the past and... more

PublishesTwice monthlyEpisodes19Founded6 years ago
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Latest Episodes

Have you ever wondered what really makes people give to charity – and why they sometimes stop? Well, we’ve got the answers for you in today’s episode of Two Ps on a Pod!

Together with Giles Pegram CBE, I’m interviewing Bluefrog’s Head of Research, A... more

If you’re looking for deeper insights into what’s working (and what’s not) in regular giving, Giles Pegram and I are back with Part Two of our deep dive into all things RG on this new episode of Two Ps on a Pod.

Here’s what we’re covering today:

St... more

🎙️ In Today's Episode: A Deep Dive into Regular Giving

Join us as we explore the fascinating subject of Regular Giving (RG) – from its origins in religious tithing to products like child sponsorship and RoomSponsor. Discover how RG has become a cor... more

Charity rebranding "is the easy way to fix the problem, rather than the real way to fix the problem…maybe the brand is its own worst enemy in that particular regard.” 

That's one of the points made by Michael Birkin, our Guest on Two Ps on a Pod thi... more

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Reviews

5.0 out of 5 stars from 14 ratings
  • Fantastic fundraising podcast!

    Mark is one of the best fundraisers around and his love of the history of fundraising is infectious and important. And it’s great to be able to listen to him chat to some of the greats of fundraising and hear them share their stories and wisdom. Highly recommended.

    Apple Podcasts
    5
    Damianob
    Ireland6 years ago
  • Fabulous lessons from the past that should be lessons for now!

    Great insight into two of the biggest fundraising successes in recent history and a great reminder of what fundraising should be about.

    Apple Podcasts
    5
    AmandaSanter
    United Kingdom6 years ago
  • Essential listening for fundraisers

    Fascinating, in-depth conversation. There are so many lessons here for fundraisers! Highly recommend.

    Apple Podcasts
    5
    curlygirlrach
    United Kingdom6 years ago

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2. WW2 Pod: We Have Ways of Making You Talk

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Why do people give? launched 6 years ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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