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小早川幸一郎の編集者で経営者

CROSS MEDIA RADIO

編集歴30年、経営歴20年。メディアの第一線を走り続けるクロスメディアグループ代表・小早川幸一郎が、ビジネスの勝機を捉える「編集思考」と「経営のリアリティ」を語る番組。 ヒットを生むための考え方から、組織を動かす経営の裏側まで。毎週月曜朝6時配信。

PublishesWeeklyEpisodes123Founded2 years ago
Language
Japanese
Number of ListenersCategories
BusinessManagement

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Artwork for 小早川幸一郎の編集者で経営者

Latest Episodes

・記録的な雪の日に経営合宿へ・「値決めは経営」・価格設定の3つの基本・40万部のヒットを生んだ「980円」の戦略・本の値決め:コンテンツの価値 vs パッケージとしての器

★SNSでも発信しています

X(小早川):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/cmg_kobayakawa⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

X(濱中):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/cmg_hamanaka

・良い仕事をするための「空白」

・企画術①:自分がお金を払ってでも「欲しいもの」

・企画術②:情報の「ソース」を増やす

・企画術③:「他人の頭脳」を使う

・編集者の武器とは

★SNSでも発信しています

X(小早川):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/cmg_kobayakawa⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

X(濱中):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/cmg_hamanaka

・日記を始めて気づいたこと

・日報をデータ化する

・ターゲットとターゲティングの違い

・ペルソナを考えない

・データも一次情報も両方使う

★SNSでも発信しています

X(小早川):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/cmg_kobayakawa⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

X(濱中):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/cmg_hamanaka

・2年間で広報メディア累計300コンテンツ配信

・ビジョンや哲学の一貫性

・「稼いでいるか」も大事

・知識と知恵の大きな違い

・「売れる著者」はさらに別要素が必要

★SNSでも発信しています

X(小早川):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/cmg_kobayakawa⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

X(濱中):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/cmg_hamanaka

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小早川幸一郎の編集者で経営者 launched 2 years ago and published 123 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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