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【行銷把把脈】為【開啟品牌行銷顧問】自製 Podcast節目,以兩位創辦人Melody 、正安視角,透過分享有趣的創業人事物,節目中邀請很多優秀的嘉賓來分享關於他們的創業人蔘(人生)以及其中關於行銷的寶貴經驗,保證又補又苦,健體又強身,帶給聽眾收穫滿滿的啟發和精華! -- Hosting provided by SoundOn

PublishesTwice monthlyEpisodes55Founded2 years ago
Language
Korean
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for 行銷把把脈

Latest Episodes

「當你的 Deadline 就在 10 分鐘後,你還有勇氣追求完美嗎?」

職場如戰場,每天在爆炸的資訊、混亂的現場與滴答作響的時鐘之間賽跑,如何在高壓下瞬間判斷:該追問到底,還是保全畫面?該搶快發稿,還是求穩求真?

本集邀請到 台視記者淳禎。他將揭開新聞背後的「極限操作」。這是一場關於「高壓決策」與「時間管理」的實戰分享。無論你是被專案追著跑的上班族,還是每天都在應付突發狀況的創業者,這集將告訴你:如何在最緊湊的時間裡,活出最清醒的自己。

本集精彩看點

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「高端客戶買的不是道具,而是你幫他控管風險的能力。」

頂級私人派對難道只是找個場地、切個蛋糕嗎?真正的「頂級」,是把氛圍、節奏、隱私與人性細節,全部算進一場高難度的專案執行中。本集邀請到 **Maxime Party 創辦人 Jamie **,從紐西蘭的藝術背景聊到回台創業,帶我們揭開派對幕後的真實樣貌。

當客戶說「我要有質感」時,背後到底在想什麼?面對預算無上限、要求卻最模糊的高端客戶,如何精準提案並開出讓對方點頭的高報價?這集不只聊派對,更聊創業者必備的「需求轉化力」與「價值定價術」... more

「帳本不只會說話,還會告訴你誰在搞鬼!」

大家對會計師的印象,還停留在嚴肅的稅法與冷冰冰的數字嗎?本集《行銷把把脈》邀請到最風趣幽默的 王壽湉會計師。王會計師將用他看透無數企業帳本的深度視角,與我們分享那些藏在資產負債表下的「企業宮鬥劇」。

從股權紛爭、合夥糾葛到公司擴張的關鍵時刻,會計師如何幫老闆踩煞車?為什麼行銷做得好,帳面卻可能危機四伏?這集不聊生硬法條,只聊老闆們最該知道的生存實話!

本集精彩看點

1.打破刻板印象: 會計師不只是報稅工具人?創業成功的契機與心路歷程分享。... more

創意不該只是靈光一閃,而是能落地執行的行銷力量。

本集《行銷把把脈》邀請到「一點散漫」老闆皮箱哥,這位從活動、舞台劇、到餐飲都能玩出一點趣味的品牌操盤手。

他將「台潮文化」與「餐飲體驗」結合,用DJ、控肉飯與設計語彙,打造全台最有散漫氛圍的連鎖餐飲。

在這一集中,我們要聊的不是浪漫創意,而是如何將創意與理性間取得商業上的平衡:

如何讓餐廳成為話題指標?

如何用品牌觀創造回流人潮?

又是如何將一次失誤,轉化為下一波行銷亮點?

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行銷把把脈 launched 2 years ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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