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Your CMO Mentor

The Marketing Meetup
Marketing Strategy
SEO
Digital Marketing
Brand Building
Data-Driven Marketing
Marketing Strategies
B2B Marketing
Samsung
Creator Marketing
Storytelling In Marketing
Customer Engagement
Real-World Marketing Challenges
Mentorship
Senior Marketing Leaders
Linkedin
Video Marketing
Branding
Freeletics
Artificial Intelligence
Customer Experience

What if you could borrow the brain of a world-class marketer for half an hour? That’s the idea behind CMO Mentor. Each week, a senior marketing leader - from places like Meta, Samsung, LinkedIn, Barclays and more - takes on real questions from you. You’ll get quickfire lessons, deeper dives into their craft, and the sort of honest, lived advice you rarely hear on a stage. No chest-beating or “back... more

PublishesWeeklyEpisodes11Founded3 months ago
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Artwork for Your CMO Mentor

Latest Episodes

Brand is one of the hardest things for marketers to justify, especially when budgets are tight, pressure is high, and leadership wants results now.

Today, we’re joined by Matt Herbert, Co-Founder of Tracksuit, to talk about how marketers can make mo... more

Many marketers are told they have to choose: brand or demand.More leads now, or long-term impact later.In this episode of Your CMO Mentor from The Marketing Meetup, Jessica Shapiro (CMO at LiveRamp, former marketing leader at Starbucks and SAP) expla... more

Creators aren’t a channel to buy.

They’re people to partner with.In this episode of Your CMO Mentor, we’re joined by Brit Starr, CMO at CreatorIQ, to break down what marketers need to understand about the creator economy and how to build creator pr... more

How do you build a marketing strategy that your CEO and CFO can actually get behind, without turning marketing into a spreadsheet hobby?In this episode of Your CMO Mentor, we sits down with Jamie Jamie Domenici, CMO of Klaviyo, to unpack how she uses... more

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Recent Guests

Matt Herbert
Co-founder of Tracksuit, a brand tracking measurement platform
Tracksuit
Episode: How to justify brand marketing spend (and build trust with leadership)
Jamie Domenici
CMO of Klaviyo, known for her energetic leadership and marketing expertise.
Klaviyo
Episode: How to build a data-driven marketing strategy
Ben Moore
US Managing Director of BeReal
BeReal
Episode: How to push back when everyone wants to copy competitors
Deborah Honig
Chief Customer Officer for Samsung Electronics in the UK and Ireland
Samsung Electronics
Episode: Samsung's CCO reveals: what really makes customers stay
Ellie Hughes
VP of Marketing at Freeletics, Europe's number one fitness app.
Freeletics
Episode: How this VP turned a failing fitness brand around with no budget
Andrew Monu
VP of Marketing at LinkedIn
LinkedIn
Episode: How to build brand on LinkedIn, with their VP of Marketing

Hosts

James
Co-host of the podcast, experienced in delivering marketing insights and mentorship.
Joe
Host of the podcast, involved in mentoring and providing valuable marketing strategies.

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Talking Points

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How to balance brand and demand without wasting budget or credibility
Q: What's one piece of marketing advice you wish you had earlier in your career?
Embrace failure, as it helps you learn and grow.
How to balance brand and demand without wasting budget or credibility
Q: What skills would you be looking to cultivate for yourself first?
I would look for people who are curious, particularly curious about the target audience.
How to justify brand marketing spend (and build trust with leadership)
Q: If you had one piece of marketing advice that you wish you had earlier in your career?
Being able to tell a story of what's not working and why, which is crucial for transparency and trust within an organization.
How to justify brand marketing spend (and build trust with leadership)
Q: What skill would you be looking to cultivate for yourself if you look back to your first day in marketing versus today?
The skill is around the concept of future demand and existing demand, recognizing the importance of brand in building familiarity and awareness with consumers.
How to lead marketing that drives growth, with the CMO of Meta
Q: What would be your priorities as you start to think through the problem of needing marketing results?
First, fix tracking, then focus on quick wins to build momentum before tackling long-term projects.

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Frequently Asked Questions About Your CMO Mentor

What is Your CMO Mentor about and what kind of topics does it cover?

Focused on mentorship and practical marketing insights, this podcast engages with senior marketing leaders from major organizations like Meta, Samsung, and LinkedIn. Each episode addresses real-world marketing challenges submitted by listeners, allowing hosts and guests to share concise and actionable advice that reflects their experiences in the industry. The format prioritizes guidance over storytelling, delivering content that is both relevant and applicable for marketers facing contemporary industry hurdles.

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Rephonic provides a wide range of podcast stats for Your CMO Mentor. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Your CMO Mentor and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

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To see how many followers or subscribers Your CMO Mentor has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Your CMO Mentor?

These podcasts share a similar audience with Your CMO Mentor:

1. Begin Again with Davina McCall

How many episodes of Your CMO Mentor are there?

Your CMO Mentor launched 3 months ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Your CMO Mentor?

Recent guests on Your CMO Mentor include:

1. Matt Herbert
2. Jamie Domenici
3. Ben Moore
4. Deborah Honig
5. Ellie Hughes
6. Andrew Monu

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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