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纵横四海丨Ready Go

携隐Melody

Ready?Go!

微博:携隐Melody

公众号:携隐Melody

小红书:纵横四海

加入听友群:公众号「携隐Melody」回复「商业」

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商务合作:+vx「xymario」回复「合作」

PublishesTwice monthlyEpisodes16Founded2 years ago
Language
ZH-CN
Number of ListenersCategories
Self-ImprovementEducationBusinessManagement

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Artwork for 纵横四海丨Ready Go

Latest Episodes

如果你觉得乐高集团只是一个玩具公司,那你可能低估了这家丹麦公司的影响力。Google这一标志所使用的四种颜色中,红、蓝、黄三原色的灵感其实来自乐高基础积木;丰田汽车的模块化生产灵感也来源于乐高积木的组合;在麻省理工学院的媒体实验室里,Scratch少儿编程语言的创作者曾说,灵感就来自搭积木的逻辑。1932年,一个丹麦木匠奥莱·柯克·克里斯蒂安森在经济危机中创立了它。1958年,乐高集团推出了可以牢固拼接的乐高积木,从此成为全球孩子创造力的象征。接下来的几十年,乐高集团的帝国越筑越高。它不仅是玩具... more

在今天的消费市场上,一种没有品牌的“商品力量”正在悄然崛起。它们没有设计感的Logo、没有品牌故事,甚至连包装都极为简陋,却频频出现在各大平台的销量榜单上。它们被称为“白牌”,主打低价、高效、快速上架、快速测试。在很多品类中,消费者其实并不知道自己买的是哪家的产品,只知道它“便宜好用”,“评分不错”,“月销10万+”。白牌正在变成一套新的生意逻辑:它不是品牌的反义词,而是“以算法和价格为驱动”的另类品牌组织形式。在某些电商平台的品类中,白牌商品甚至占据了超过35%的销售份额。在这期节目中,我们以... more

一片小小的止痛药,引发了美国有史以来最严重的公共健康危机之一:药物滥用。

这款药名叫奥斯康定,普渡制药的一款原本被宣传为“革命性、低成瘾”的处方止痛药。而它背后的操盘者,是一个表面低调、实则权力通天的家族:萨克勒家族。他们不仅是普渡制药的实际控制者,也是全球众多艺术馆、大学、医学机构背后的金主。几十年来,他们以医学慈善家的身份活跃在上流社会,同时在暗处推动一场以“合法药物”包装的滥用风暴。

在这期节目中,我们将深入拆解这场商业神话:萨克勒家族如何凭借医学背景与广告操盘经验,将一款原本定位于癌症晚... more

潮玩,曾经只是小众玩家的收藏品,而今天,它已成为年轻人表达自我、建立社群认同的重要载体。在这个赛道上,泡泡玛特无疑是最具代表性的玩家。它不仅让潮玩走进大众视野,更以独特的商业模式和文化塑造能力,定义了一个全新的消费类别。泡泡玛特的崛起并非偶然。从早期作为潮流杂货集合店的摸索,到2016年签下Molly并引爆市场,再到构建自有IP矩阵、盲盒机制、设计师平台与线下渠道网络,它几乎以一己之力撑起了中国潮玩行业的规模化进程。更重要的是,它让原本“无用但可爱”的潮玩,变成了“有情绪价值、有社交属性”的精神... more

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Reviews

4.0 out of 5 stars from 287 ratings
  • 催更催更是断更了吗呜呜呜呜

    最爱听ready go!!!!

    Apple Podcasts
    5
    给g个很斤斤计较
    China3 months ago
  • 每期必听

    非常喜欢,提升了我对商业和人性的认识

    Apple Podcasts
    5
    大大大红灯笼
    China3 months ago
  • Mel说的show note 在哪里?我想看线下活动时间和地址

    在哪里看线下活动时间

    Apple Podcasts
    5
    小胖妹子唔喂唔
    China4 months ago
  • 只能打两分

    这个女的经常打断男的说话,各种抢话,男的脾气也太好了

    Apple Podcasts
    2
    九月九的酒9⃣️
    China5 months ago
  • 做事前先做人

    调理好性格再来说书

    Apple Podcasts
    1
    我是你爸不客气
    China6 months ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#5
China/Business/Management
Apple Podcasts
#48
Hong Kong/Business/Management
Apple Podcasts
#65
Finland/Business/Management
Apple Podcasts
#70
China/Business
Apple Podcasts
#76
Philippines/Business/Management
Apple Podcasts
#114
Japan/Business/Management

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per EpisodeGender SkewLocation
InterestsProfessionsAge Range
Household IncomeSocial Media Reach

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Which podcasts are similar to 纵横四海丨Ready Go?

These podcasts share a similar audience with 纵横四海丨Ready Go:

1. 知行小酒馆
2. 声动早咖啡
3. 商业就是这样
4. 天真不天真
5. 李诞

How many episodes of 纵横四海丨Ready Go are there?

纵横四海丨Ready Go launched 2 years ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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