15分钟聊广告
一条青鱼每个广告人都有一颗八卦的心～ 从事了十几年广告行业，看过了广告的变迁，但依旧选择留在这个行业。广告并不能带你发财，但却能很好的让你参透商业运作的规律，以及那些不易被发觉的人性。 15分钟聊广告/15 min for Ads talk，我们一起来八卦下你身边的广告生活吧。
| Publishes | Weekly | Episodes | 87 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Society & Culture |
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这期是春节前最后一期节目，下周过节我就停更一次啦，那么节前的这个星期，想聊些轻松的话题吧——年会。
以前年会对于广告人来讲，是一个可疯可闹的场子，这几年貌似多了很多套路，谈及年会，大家的热情也冷却很多了。
我们本期就来八卦一下现在广告人的年会，到底什么样儿了，以及我们还需要这样的年会吗？
本期作为Havas篇的下半生，聊聊资本运作下的Havas近代史，尤其是在中国是怎么落地生根，有选择的布局规划，摒弃规模化却深耕特定潜力领域的战略步伐。
我认为这是Havas非常理性而有差异化的特点，有效的避免和其他4A巨头产生同质化。
隔了一段日子，终于在新一年恢复我们新一期的4A生思录-Havas篇。
Havas算是4A集团里面相当悠久，也相当低调的一家集团。它的颠沛流离不亚于任何一家4A集团，而它如今的步履依旧低调而专注。
Havas篇我拆分了两期来录制，但其实Havas的历史里涉及到了政治、战争、资本、科技转型等太多历史话题，拆成10期来录都不为过。我们在此先浅尝一下，如果大家有兴趣，以后找机会来详解。
之前也和大家说过，由于我在去年更换了工作环境，所以今年会分享更多我在新的环境中的所思所感。
今天就抱了两则近期的感悟来，虽然整体录下来，我感觉有点虚和空，因为并没有base在某一个具体的案例上来分析。但我相信这是目前广告公司老板、员工、求职者的普遍状态，也是想要通过这两个现象，和大家浅浅的分享一下我自己的想法。
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坐标杭州 去年毕业 上份工作做的是编导策划的活 想转入到广告行业 打算从AE做起 投递简历之后 收到的基本是拒绝的信息 因为没有垂直的工作经验 发现进入也很不容易🥹
Apple Podcasts5拿拿铁.China8 months ago
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