Adventures in Messaging
Emma StrattonProduct marketing leaders share their hard-won insights into the wild and wonderful world of tech messaging with host Emma Stratton (Founder of Punchy, a B2B positioning and messaging consulting and training firm). They discuss the craft of great messaging, offer advice and wisdom to up-and-coming product marketers, and dispel some myths along the way! đ Check out Punchy here: www.punchy.... more
| Publishes | Daily | Episodes | 30 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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It feels like every startup wants to create a new category.Â
Category creation has become the holy grail â but itâs not the only way to win.
Differentiating your company within an emerging category can be just as powerful.
(And itâs not all on you... more
Not enough people talk about using your intuition during messaging development. Because itâs a total secret weapon.
The best product marketing teams have a gut sense about which messages will land with their customers, resulting in stronger hypothes... more
Sometimes product marketers have to launch a little early. Sometimes they have to launch a LOT early đÂ
So how do you create a positioning and messaging strategy for a product that isnât fully formed or completely understood? When you havenât got e... more
How do you bridge the gap between your product today and the vision for tomorrow?
Pretty much every high-growth startup faces this messaging challenge: striking the balance between âwhat isâ vs âwhat could be.â
Luckily, awesome marketing leaders li... more
In so many ways, messaging doesnât belong to your company.Â
It belongs to your customer. Your buyer.Â
And the companies who get closest to the customer â and use their insights and language to help guide messaging strategy â are the ones who win. more
When writing messaging, the natural reflex is to start with whatâs so great about your product. (Especially when you know how amazing it is.)
The trick is to consciously step back and start with the bigger picture.
Why does your product matter to y... more
The secret to messaging that resonates? Start with empathy, not features.
Before you put pen to paper, make sure you truly understand your customerâs challenges, aspirations and feelings.Â
Thatâs how you find the emotive hook to bring people into y... more
A CEO once told me he stayed awake at night wondering how many ideal prospects visited his site, struggled to understand what his company could do for them, and bounced for good...never to return. Â
As marketers, we can all relate to that fear: is o... more
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Adventures in Messaging launched 3 years ago and published 30 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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