B2B Marketing in Flux
Somebody DigitalB2B in Flux is a podcast from the team at Somebody Digital, an award-winning global agency, exploring how modern B2B growth really works in an era shaped by AI, fragmentation, and constant change. The show looks at how B2B companies create and execute strategy, how marketing and growth teams operate across complex systems, and how decisions are actually made and influenced inside organisations. B2... more
| Publishes | Weekly | Episodes | 4 | Founded | a month ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Welcome to the B2B in Flux podcast, where we dig into how marketing, sales, and buyers connect in today's B2B world, exploring what's working, what's broken, and what's evolving. This podcast is for marketers who want to understand the people and cus... more
This episode features Shawana Iftikhar, a CEO with extensive experience in multiple tech and software negotiations. Marketers often overlook the fact that the buying committee (which typically includes the CEO, CFO, CTO, and COO) is not a single pers... more
In this second episode, we continue our series on how buying decisions get made. John Wilkes sits down with our guest, Felipe Stark, a CTO who has been involved in many software and tech negotiations. He shares insights on the CTO's role, including w... more
B2B buying decisions rarely follow a neat or linear path. They’re shaped by internal alignment, risk, and long-term trade-offs long before vendors ever enter the picture.
In this first episode of B2B in Flux, John Wilkes speaks with Neil Bhay, a CTO... more
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Apple Podcasts | #14 |  Ukraine/Business/Marketing |
Apple Podcasts | #121 | Ukraine/Business |
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