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Artwork for Be Customer Led

Be Customer Led

Bill Staikos
Customer Experience
Employee Experience
Artificial Intelligence
Amazon
Customer Obsession
Contact Centers
Customer Loyalty
AI In Customer Service
Consumer Behavior
Personalization
Customer Experience Management
The Customer Excellence Enterprise
Performance Metrics
Major League Soccer
Data Science
Journey Management
AI In Customer Experience
Emotional Branding
Psychology
Agent Assist Technologies

We explore the intersection between customer experience (CX), employee experience (EX), and how companies are creating leaders and cultures that are maniacal about their customers - both internal and external. Visit us on www.becustomerled.com

PublishesWeeklyEpisodes62Founded5 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Be Customer Led

Latest Episodes

Meet Matt Marcotte, the founder of The M2 Collaborative, a leadership coaching and brand strategy consultancy.

This conversation follows Matt's 34-year career in retail and his time at Salesforce. Matt calls himself a "consumer anthropologist" becau... more

YouTube

Meet EJ Kritz, Chief Experience Officer of DBSI, a company focused on designing the bank branch of the future. He explains how DBSI brings together design, technology, digital signage, and modern banking tools to create better in-person experiences.... more

YouTube

This discussion explores the perspectives of Casey Denby, VP of Strategic Accounts & Partnerships at Zenarate, on customer experience excellence and the strategic use of AI.

Casey explains that Zenarate is a leading frontline simulation and coaching... more

YouTube

This conversation explores the career journey of Brad Shaw, CEO of Livepro, and his views on knowledge management in the age of AI.

Brad explains why AI needs accurate, well-managed information to produce reliable answers. He highlights the risks o... more

YouTube

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Recent Guests

Matt Marcotte
Founder of M2 Collaborative, leadership coach, and former executive in consumer-facing brands.
M2 Collaborative
Episode: Matt Marcotte on Creating Cultures That Win
EJ Kritz
Chief Experience Officer of DBSI
DBSI
Episode: EJ Kritz's on the Next Generation of Bank Branches
Casey Denby
Vice President of Operations at Zenarate
Zenarate
Episode: Casey Denby on Scaling Human Performance with AI
Brad Shaw
CEO of Livepro, specializing in knowledge management solutions for CX teams.
Livepro
Episode: Brad Shaw on Clean Knowledge Bases: The Key to Effective AI Outcomes
Matt Bruno
Chief Revenue Officer at Laivly, expert in deploying AI in contact centers.
Laivly
Episode: Matt Bruno on How AI and People Work Together to Improve Customer Service
Mark Levy
Head of product and customer experience at Frontier Internet
Frontier Internet
Episode: Mark Levy Decodes the Psychology of CX 101
Brian Solis
One of the leading authorities on navigating technology-driven disruptive change.
briansolis.com
Episode: Brian Solis on Mindshift: Reimagining Customer Experience in the Age of AI
Jean-Pierre Lacroix
President of Shikatani Lacroix Design, a global branding and design agency
Shikatani Lacroix Design
Episode: Jean-Pierre Lacroix on Transforming Your Brand Through Emotional Connection
Nick Glimsdahl
Contact center strategist, author of The Heart of Service
Press One for Nick podcast
Episode: Nick Glimsdahl on The Heart of Service - A Book that lets you walk in the shoes of a CX leader in the trenches

Host

Marbou Brown
Host of Be Customer Led, focusing on the intersection of customer and employee experience.

Reviews

4.9 out of 5 stars from 29 ratings
  • Episode 52

    Just finished listening to episode 52. Loved the content! Ken verbalizes some thing that has been developing in my mind since grad school and I haven’t been able to put it into words. Understanding if you need to differentiate is almost as important as understanding how to differentiate. Some services and businesses need to just act in an efficient and beneficial manner to their clients and not worry about differentiation. This is what I’ve been trying to say for years now! Excellently done, and... more

    Apple Podcasts
    5
    Adam Phenix
    United States3 years ago
  • Highly recommend!

    If you’re in the CX world, you need to tune in to Be Customer Led! Bill is an excellent host who leads really engaging and informative interviews with his guests. Value-packed conversations abound in these episodes - highly recommend checking it out!

    Apple Podcasts
    5
    oliviabaker13
    United States3 years ago
  • Amazing Host and Great Topics!

    This is the place to go if you want thoughts on leadership that making life better for your and your employees that you aren’t going to hear around the water cooler. Bill asks really thought provoking questions and gets great advice from guests. He helps you become a better leader and companies in a way that motivates you to make tomorrow better than today!

    Apple Podcasts
    5
    AprilShprintz
    United States5 years ago
  • Incredible podcast!

    This has been such an engaging and informative listen - I appreciated the varied perspectives brought to the table and the ways that concepts which can easily feel vague are made tangible and exciting. One of my favorites!

    Apple Podcasts
    5
    Demingec
    United States5 years ago
  • Authentic dialogue

    Loved the authenticity of the dialogue. The M&t speaker is very inspiring! I liked the diversity of the guests and getting to know them personally.

    Apple Podcasts
    5
    Omega Lord
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host is recognized for fostering authentic conversations that resonate well with professionals in customer experience roles.
Listeners appreciate the engaging content and insightful interviews, often highlighting the practical advice provided.
Many praise the diversity of topics and guests, noting how they help in conveying complex ideas in digestible formats.
Overall, the show is seen as a valuable resource for those seeking to enhance customer and employee engagement within their organizations.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#202
Finland/Business/Management
Apple Podcasts
#222
Brazil/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

Matt Marcotte on Creating Cultures That Win
Q: For a leader who wants to start shifting from a compliance culture to a commitment culture tomorrow, what is the very first step they should take with their team?
The first step is to be clear about why you want a culture of commitment and what it looks like for your organization.
Brad Shaw on Clean Knowledge Bases: The Key to Effective AI Outcomes
Q: What piece of advice would you give CX leaders?
Ensure that your generative AI refers to a fully managed knowledge base with up-to-date, approved information and proper access controls.
Brad Shaw on Clean Knowledge Bases: The Key to Effective AI Outcomes
Q: How do you keep these knowledge bases fresh and relevant?
By utilizing user feedback, analytics for engagement, and timely reminders for review, ensuring that the content remains useful and up to date.
Brad Shaw on Clean Knowledge Bases: The Key to Effective AI Outcomes
Q: What does an AI-ready knowledge base actually look like?
An AI-ready knowledge base needs to be comprehensive, centralized, and accurately managed to ensure confident responses to customer inquiries.
Matt Bruno on How AI and People Work Together to Improve Customer Service
Q: What problems is Laivly addressing with its AI solutions?
Laivly addresses issues like guiding agents with real-time information, minimizing onboarding time for new associates, and automating documentation processes to improve overall customer experience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Be Customer Led

What is Be Customer Led about and what kind of topics does it cover?

Focusing primarily on Customer Experience (CX) and Employee Experience (EX), this show examines critical themes surrounding the ways organizations create authentic and effective customer-centric cultures. Marching through topics like emotional branding, customer journey management, and the impact of technologies such as AI on customer interactions, episodes feature conversations with industry leaders who share actionable insights and innovative strategies for elevating customer relationships. A noteworthy aspect of the content is the emphasis on psychological principles that govern customer behavior, offering a blend of both theoretical and practical perspectives aimed at fostering greater customer satisfaction and loyalty.

Moreover, the s... more

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Which podcasts are similar to Be Customer Led?

These podcasts share a similar audience with Be Customer Led:

1. Customer Experience Patterns Podcast
2. The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
3. Pivot
4. Freakonomics Radio
5. Dateline NBC

How many episodes of Be Customer Led are there?

Be Customer Led launched 5 years ago and published 62 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Be Customer Led?

Recent guests on Be Customer Led include:

1. Matt Marcotte
2. EJ Kritz
3. Casey Denby
4. Brad Shaw
5. Matt Bruno
6. Mark Levy
7. Brian Solis
8. Jean-Pierre Lacroix

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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