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Behind the Craft

BrandCraft

Join us for conversations with one of the experts at BrandCraft to talk about projects we’ve completed, the strategies and creative philosophies behind them, other work we’ve seen that inspires us, and give insights on how you can incorporate some of these ideas into marketing your brand.

PublishesInfrequentlyEpisodes14Foundeda year ago
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Artwork for Behind the Craft

Latest Episodes

In this episode, we're taking a look behind a different kind of craft. CTE Logistics owners, Todd and Kimm Lytle join Aaron to discuss how they uphold their company's culture and commitment to excellence while navigating the exponential growth of the... more

In today's episode, we are once again talking to BrandCraft's award-winning Web Director, Jessi Miracle. She's here to discuss a website re-design we did for Benton REA, a rural electric co-op in eastern Washington. We get into the importance of desi... more

Design isn’t just about how it looks—it’s about how it works. In this episode of Behind the Craft, expert Web Designer Jess Miracle reminds us that even the most technical, impressive designs fall flat if they don’t serve the user’s experience.🎧 Tun... more

In this episode, BrandCraft's founder - Torey Azure joins Aaron to discuss how we overcame challenges and crafted a public service announcement campaign to educate a community on they can help save lives and prevent opioid overdoses through graphic d... more

In this episode of Behind the Craft, BrandCraft's Senior Digital Account Manager Brady Heid sits down to talk about a partnership we've had with a local sports team and discuss the behind the scenes work we've done to help them get butts in arena sea... more

In this episode, BrandCraft’s Head of SEO Stephen Heath joins Aaron to talk about how to win the search engine optimization game in the age of AI, how small businesses can utilize AIO, and give some examples of clients we’ve helped through SEO servic... more

Looking to make ads that stand out? Sometimes, the answer is—don't. In this episode, BrandCraft's Web Director Jessi Miracle joins to talk about a creative A/B test we conducted where we challenged the common belief that bold, disruptive ads always p... more

In Today's episode, by special request, Kellie Easley - COO of BrandCraft, joins the podcast as host to interview Aaron about his approach to storytelling and how he keeps our client's audiences the hero in every video, brand, or ad he writes.

We'll... more

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Behind the Craft launched a year ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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