Blue Sense Podcast
Scott Wilkinson, Nathan Perdriau & Sebastian BenschThe Blue Sense Podcast explores how 7, 8, and 9-figure eCommerce brands scale profitably through the intersection of finance, creative strategy, and performance media.Hosted by Scott Wilkinson, Head of Growth at Blue Sense Digital, the podcast features insights from co-founders, strategists, and industry operators on how to master attribution, creative velocity, forecasting, and operational effici... more
| Publishes | Weekly | Episodes | 40 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
In this episode, Scott and Nathan break down one of the most misunderstood ideas in eCommerce growth. That paid media should be used to drive retention.
They explain why most brands overspend on existing customers, why retention ROAS is often mislea... more
In this episode, Scott and Nathan break down why profitable eCommerce brands still run out of cash. The conversation focuses on the gap between what looks good on a P&L and what actually keeps a business alive.
They unpack why brands can be profitab... more
In this episode, Scott, Nathan, Gaby, and Ibra dive deep into how to build a smarter marketing calendar for 2026. We tackle why so many brands default to discounting—and how to break that habit with better planning and more creative inputs.
Highligh... more
Scott and Nathan sit down with Angus from MKTG to make clear predictions for eCommerce in 2026.
Key themes discussed:
• Why organic content will be more important than paid in 2026
• The real role of influencers versus in house creators
• Why AI low... more
In this episode, Scott and Nathan unpack why Q1 feels so difficult and how brands can create momentum instead of blaming seasonality.
We cover:
• Why demand drops and returns spike after Black Friday
• Messaging and offers that work when customers... more
In this episode Scott, Gaby, and Ibra unpack what actually drove a record-breaking Black Friday across the Blue Sense portfolio. We break down why 26 brands hit all-time highs, how evergreen ads outperformed expectations, and why scalable structures ... more
In this episode, Scott and Nathan break down how to stay calm when BFCM isn’t pacing to plan. We walk through the key decisions operators should make when revenue, efficiency, or creative performance begins to fall behind target.
You’ll hear us cove... more
In this episode, Scott and Gaby break down how a women’s fashion brand hit eight figures without increasing ad spend. The win came from a cleaner creative process, better iteration, and a tighter link between data and production.
Over the first 90 d... more
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Apple Podcasts | #36 |  France/Business/Marketing |
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Frequently Asked Questions About Blue Sense Podcast
What is Blue Sense Podcast about and what kind of topics does it cover?
Focused on the rapidly evolving eCommerce landscape, the content revolves around strategies for scaling brands profitably while traversing the challenges of finance, creative strategy, and performance media. Highlighting the intersection of analytical insights and creative execution, discussions cover vital themes such as effective customer acquisition, testing methodologies, and attribution in digital marketing. The expertise from industry professionals emphasizes the importance of adapting to market conditions, fostering robust partnerships, and balancing innovative strategies with traditional marketing fundamentals. Listeners can expect actionable advice derived from real-world examples, aimed at those involved in or passionate about dri... more
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How many episodes of Blue Sense Podcast are there?
Blue Sense Podcast launched 4 months ago and published 40 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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