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Book Marketing Tips and Author Success Podcast

Author Marketing Experts
Book Marketing
Amazon
Self-Publishing
Book Descriptions
Author Branding
Authors
Nonfiction Literature
Book Reviews
Book Sales
Writing
Market Research
Writers Conferences
Romance Writers Of America
Indie Authors
Social Media
Endorsements
Kindle Direct Publishing
Retail Marketing
Bestseller Campaigns
Author Marketing

Ready to supercharge your author journey? Join bestselling author and book marketing maven Penny Sansevieri and savvy publishing insider Amy Cornell for lively, no-nonsense conversations filled with smart strategies, creative inspiration, and publishing know-how you can actually use.

Whether you’re self-published, traditionally published, or somewhere in between, this podcast delivers real-world ... more

PublishesWeeklyEpisodes306Founded6 years ago
Number of ListenersCategories
BooksMarketingBusinessArts

Listen to this Podcast

Artwork for Book Marketing Tips and Author Success Podcast

Latest Episodes

Last week, we counted down your favorite episodes based on downloads.

This week? It’s our turn.

In this end-of-year episode, Penny and Amy each revisit one standout episode they couldn’t stop thinking about — not just because listeners loved them, ... more

As we wrap up the year, we’re celebrating you — the listeners who made this podcast such a powerful space for honest, practical conversations about author success.

In this episode, we’re counting down the top 3 most-downloaded episodes of the year —... more

Tired of shouting into the void with a book you believe in? We unpack a simple, proven path to clarity that makes every marketing move easier and cheaper: find your shelf, define your reader, and deliver the payoff your genre promises. Penny Sansevie... more

Feeling like you’re doing everything and getting nowhere? We’ve been there, and we’re pulling the brakes on burnout to rebuild your book marketing on a foundation that actually moves books. Because book marketing burnout is real—and if you’ve been fe... more

Key Facts

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Hosts

Penny Sansevieri
Co-host and author with expertise in book marketing strategies and publishing insights.
Amy Cornell
Co-host and publishing insider adept in guiding authors through marketing and promotion avenues.

Reviews

4.8 out of 5 stars from 155 ratings
  • Practically Brilliant

    Loved the halloween themed episode - clever! Practical well organised tips - very useful to me! Thanks ladies.

    Apple Podcasts
    5
    OhnowhatapityIamsad
    United Kingdom2 months ago
  • Super helpful with a dose of humor!

    I am a new children’s book author this podcast is my favorite for authors. The topics are always relevant and given with the perfect dose of humor and realism. I’ve already implemented so many strategies for my new book and have seen them pay off! This week it was making a Bo the Boat Spotify playlist 😄 Thank you Penny and Amy!

    Apple Podcasts
    5
    Clare Short
    United States2 months ago
  • Podcast on data and marketing efforts

    What I love most about your podcast is that you give actionable ideas that people can do starting today to help market their book. I just listened to your podcast on data and marketing strategies and it didn’t disappoint! The best line that will stick with me for a while was “you have to stay visible so the person has your book top of mind when they are ready to buy a book.“ Brilliant!

    Apple Podcasts
    5
    Shelley MacAllister
    United States2 months ago
  • Right podcast at the right time.

    Stumbled upon this podcast at the right time. I’m preparing to launch my debut romantic dystopian fantasy in the coming months, and I’ll absolutely be starting a marketing journal now.

    Apple Podcasts
    5
    A.Maragold
    United States2 months ago
  • Even when it’s a topic I’m not sure applies to me, I learn things!

    Amy and Penny have such a depth and range of knowledge about the publishing field, I’ve learned that whatever topic they’re discussing this week I’ll learn relevant information and pick up new insights. I’m not convinced my books are the right fit for movies, and yet the range of applications they sketched out for “elevator pitches” has me eager to hear that episode. There are valuable nuggets of wisdom in every show.

    Apple Podcasts
    5
    Skiffymom
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical and actionable advice offered, often finding it helpful for their writing and marketing endeavors.
There are occasional critiques regarding sound quality during episodes, but these do not significantly detract from listener engagement and enjoyment.
The dynamic between the hosts is commended for being both entertaining and informative, creating a welcoming atmosphere for authors.

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Talking Points

Recent interactions between the hosts and their guests.

Top Book Marketing Questions of the Year: Insights, Trends, and Expert Advice
Q: How long should an author market a book?
Authors should be actively engaged in marketing every week; marketing is a continuous process.
Top Book Marketing Questions of the Year: Insights, Trends, and Expert Advice
Q: What is the worst mistake an author can make with their book cover?
Using AI to design covers, as it often leads to unprofessional results.
Top Book Marketing Questions of the Year: Insights, Trends, and Expert Advice
Q: What's the best time of year to release a book?
It depends on aligning with relevant seasons or events; however, there's no definitive answer.
Top Book Marketing Questions of the Year: Insights, Trends, and Expert Advice
Q: How much should I expect to make as an author in today's market?
Authors need to understand that income varies greatly based on many factors.
Top Book Marketing Questions of the Year: Insights, Trends, and Expert Advice
Q: What is the number one mistake that authors make?
Burying their head in the sand and not educating themselves about key industry points.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Professions
Age Range
Household Income
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focused on empowering authors, this series offers insightful discussions and actionable strategies for navigating the complex world of book marketing and publishing. The hosts, experienced in the publishing industry, share their expertise on various topics ranging from effective promotion techniques and digital marketing to practical insights about self-publishing and traditional publishing challenges. Episodes tackle current trends, such as optimizing Amazon listings or utilizing social media, along with practical tips to engage audiences and build a robust author brand. With a commitment to delivering valuable advice in a friendly and engaging manner, this podcast is tailored for both budding and established authors looking to enhance the... more

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this podcast launched 6 years ago and published 306 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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