
Unlock the secrets of the $350 billion licensing industry with David Born, CEO of Born Licensing & Born to License. Whether you’re a business owner, brand enthusiast, or curious about how your favorite characters and brands make their way onto products, this podcast is your ultimate guide to the world of licensing.
Join David as he shares insider stories, practical tips, and real-world examples, ... more
| Publishes | Twice weekly | Episodes | 42 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||

Disney just invested $1 billion in OpenAI, opening up Marvel, Star Wars, and Pixar for AI-generated fan content on Disney+. The twist? Months ago, Disney was suing AI companies for IP infringement. This pivot from litigation to integration changes ev... more
Just 3 days after Netflix's historic offer, Paramount launched a stunning $108.4B hostile takeover bid for Warner Bros. Discovery—bypassing the board and going directly to shareholders. David Born breaks down the all-cash offer, the political implica... more
After 11 years in business, 2025 became Born's most successful year ever. In this special year-end episode, the entire Born team comes together to share the untold stories behind the record-breaking achievements.
Featured Team Insights:
Born Licens... more
EMERGENCY EPISODE: Netflix has just won the bidding war to acquire Warner Bros. Discovery's streaming platforms and legendary IP portfolio in an $82.7 billion deal - but what does this mean for the licensing industry?
In this urgent episode, host Da... more
What a fascinating podcast and area of intellectual property. Great to see how organisations can leverage branding to create such sought after products. Look forward to hearing the whole series!
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #32 | |
Apple Podcasts | #184 |
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Rephonic provides a wide range of podcast stats for Born to License. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Born to License and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Born to License, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
Rephonic provides comprehensive predictive audience data for Born to License, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
To see how many followers or subscribers Born to License has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
These podcasts share a similar audience with Born to License:
1. The Daily
Born to License launched a year ago and published 42 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Rephonic pulls ratings and reviews for Born to License from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
Rephonic provides full transcripts for episodes of Born to License. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.