Rephonic
Artwork for Brand Growth Heroes
Vitamin Drinks
Entrepreneurship
Consumer Packaged Goods
Tesco
Food Industry
Freja
Bone Broth
Sauce Shop
Rebranding
Direct-To-Consumer Sales
Food Manufacturing
Plant-Based Foods
OLIPOP
WUKA
HANX
Women's Health
VITHIT Drinks
Tony's Chocolonely
Frozen Food
Legal Advice

Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.

PublishesWeeklyEpisodes118Founded7 years ago
Number of ListenersCategories
InvestingBusinessEntrepreneurship

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Artwork for Brand Growth Heroes

Latest Episodes

Yep - we are at the start of a new world - a world where AI is going to be 'even bigger than the internet'.

And as the leaders of challenger brands in CPG, we've gotta lean in. In this episode of Brand Growth Heroes, I’m joined by one of my oldest ... more

YouTube

David Lester is the co-founder of OLIPOP, one of the MOST FAMOUS challenger brands in the United States. After our first interview IN PERSON at Bread & Jam Fest, London, David returns to us at Brand Growth Heroes to delve deeper into what it truly ta... more

YouTube

Why do so many of us founders try to do the equivalent of building a flatpack house without the instructions? And then beat ourselves up internally when it turns out to be harder than expected? Or when you make mistakes that anyone would in the same ... more

I'm thrilled to be interviewing fellow Irish person, Phil Martin, founder of Blanco Niño, to explore how an obsession with quality turned a burrito bar frustration into a multi-million-euro tortilla brand.... (cont'd below)

=========================... more

YouTube

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Recent Guests

David Lester
Co-founder of Olipop, one of the fastest growing functional beverage brands in the US.
Olipop
Episode: Why Marketing Doesn’t Matter Until You’re $100M+ SALES - David Lester, Co-Founder of OLIPOP
Phil Martin
Founder of Blanco Niño, an Irish tortilla chip brand
Blanco Niño
Episode: Blanco Niño: From Burrito Bar Detour to €10M Tortilla Chip Brand with Founder Phil Martin
Jennifer O'Connell
Co-Founder of Sisterly and former barrister
Sisterly
Episode: Luxury, Science & Sisterhood: Inside SISTERLY with Co-Founder Jennifer O’Connell
Olivia Ferdi
CEO and co-founder of Tripp
Tripp
Episode: From £14M -> $100M: How TRIP is Building a Truly Global Brand
Jake Karls
Co-founder of Mid-Day Squares, a chocolate company that champions authenticity and boldness.
Mid-Day Squares
Episode: Part 2: "How to Build a Brand Out-loud" Mid-Day Squares & Perfect Ted LIVE
Kate Prince
Founder of Ancient and Brave
Ancient and Brave
Episode: Brand is Everything: Founder Kate Prince on Building Ancient+Brave
Ben Branson
Founder of Seedlip
Seedlip
Episode: Most Downloaded Episodes: Seedlip Founder on How to Be Disruptive
Billy Maddock
Co-founder at MKJ Ignite, a recruitment consultancy specializing in FMCG.
MKJ Ignite
Episode: Bold Bean Co's Model: Remote First & Big Culture Vibes
Paul Jones
Co-founder of MKJ Ignite, a recruitment consultancy specializing in FMCG brands
MKJ Ignite
Episode: The Grocer Gold WINNERS Bold Bean Co: The People Power Behind the Beans!

Host

Fiona Fitz
Host of Brand Growth Heroes, Fiona Fitz brings over 25 years of experience in brand strategy and coaching for entrepreneurs to the table. Her interviews with successful founders focus on growth, sustainability, and the realities of entrepreneurship.

Reviews

5.0 out of 5 stars from 228 ratings
  • Free business school!

    I've listened to all of these and they've given me some knowledge , great insights and the confidence to start my own challenger brand. Bit of a fan girl of Fiona too!

    Apple Podcasts
    5
    intensaul
    United Kingdom2 months ago
  • I owe Fiona money

    This podcast is such a priceless resource for new founders (especially those with no prior FMCG experience) that you’ll want to track Fiona Fitz down, & give her equity in your business. No, really—it’s that helpful, she’ll have earned every percentage point.

    Apple Podcasts
    5
    Sam Musguin-Rowe
    United Kingdom2 months ago
  • Great practical insights!

    Thoroughly enjoy listening to founder stories! Fiona’s style of probing and getting valuable insights and learnings is truly helpful for budding founders.

    Apple Podcasts
    5
    Krish_UK
    United Kingdom3 months ago
  • Excellent Value

    Fiona has done an excellent job in delivering value to budding CPG founders such as myself. I extract a huge amount of helpful information from the BGH podcasts that help me strategise. Long may the podcast continue!!

    Apple Podcasts
    5
    Paul - Tuk Tuk Spices
    United Kingdom6 months ago
  • Everything you need to know for starting out!

    Love this podcast! The variety of great guests and hosts enthusiasm for the industry strikes the perfect balance of providing interesting insight in a light hearted manner - it’s been a staple listen whilst building my own brand!

    Apple Podcasts
    5
    seller12345678910
    United Kingdom7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find Fiona's interviewing style engaging and effective at eliciting valuable knowledge from guests.
Audiences commend the variety of guests and the unique perspectives brought to each episode, further enhancing the show's appeal.
Listeners appreciate the practical insights and strategies shared by guests, particularly in navigating the challenges of building a brand.
The podcast is often described as essential listening for entrepreneurs seeking inspiration and actionable advice.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Blanco Niño: From Burrito Bar Detour to €10M Tortilla Chip Brand with Founder Phil Martin
Q: What advice would you wish you had over all of the different stages of the business?
I wish I had raised more money than I needed, but in hindsight, everything worked out as it should, given the time needed to build product awareness and quality.
Blanco Niño: From Burrito Bar Detour to €10M Tortilla Chip Brand with Founder Phil Martin
Q: How did you come up with the brand?
The Blanco Niño brand quickly became bigger than the restaurant, launching its retail version in 2020 after operating as a food service business.
From £14M -> $100M: How TRIP is Building a Truly Global Brand
Q: How have you gone on that journey as a brand leader? How have you evolved in understanding brand?
It has been a mix of intuitive understanding and learning through experience, adapting quickly to customer needs.
From £14M -> $100M: How TRIP is Building a Truly Global Brand
Q: What advice would you give to grow a business to the size that you've grown this while juggling family life?
Emphasize the importance of blending family and business life, seeing it as a privilege rather than a struggle.
Part 2: "How to Build a Brand Out-loud" Mid-Day Squares & Perfect Ted LIVE
Q: How do you make decisions about key hires?
Focus on strengths versus weaknesses and hire people that excel in areas where the founders are not as skilled while ensuring they align with the company culture.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Brand Growth Heroes

What is Brand Growth Heroes about and what kind of topics does it cover?

This podcast provides valuable insights from successful entrepreneurs in the consumer goods sector, focusing on the growth stories behind various brands. With the host's extensive experience in the industry, episodes often highlight the challenges and triumphs faced by founders while scaling their companies. The discussions involve actionable strategies, personal anecdotes, and real-life examples of brand building, which are particularly beneficial for aspiring entrepreneurs looking to navigate the complexities of starting and growing a business. The podcast features diverse guests who provide unique perspectives on business growth, sustainability, and market trends within the fast-moving consumer goods (FMCG) landscape.

Where can I find podcast stats for Brand Growth Heroes?

Rephonic provides a wide range of podcast stats for Brand Growth Heroes. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Brand Growth Heroes and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Brand Growth Heroes get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Brand Growth Heroes, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Brand Growth Heroes?

Rephonic provides comprehensive predictive audience data for Brand Growth Heroes, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Brand Growth Heroes have?

To see how many followers or subscribers Brand Growth Heroes has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Brand Growth Heroes?

These podcasts share a similar audience with Brand Growth Heroes:

1. Uncensored CMO
2. Ladies Who Launch
3. The Unfounders
4. Feel Better, Live More with Dr Rangan Chatterjee
5. The Diary Of A CEO with Steven Bartlett

How many episodes of Brand Growth Heroes are there?

Brand Growth Heroes launched 7 years ago and published 118 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Brand Growth Heroes?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Brand Growth Heroes?

Rephonic pulls ratings and reviews for Brand Growth Heroes from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Brand Growth Heroes?

Rephonic provides full transcripts for episodes of Brand Growth Heroes. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Brand Growth Heroes?

Recent guests on Brand Growth Heroes include:

1. David Lester
2. Phil Martin
3. Jennifer O'Connell
4. Olivia Ferdi
5. Jake Karls
6. Kate Prince
7. Ben Branson
8. Billy Maddock

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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