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Artwork for Backcountry Marketing

Backcountry Marketing

Port Side
Outdoor Industry
Storytelling
Outdoor Marketing
Gore-Tex
Brand Storytelling
Breaking Trails
Video Production
Younger Consumers
Customer Trust
Marketing Strategy
Covid-19
Emotional Storytelling
Marketing
Market Research
Content Marketing
Return On Investment
Social Media
Marketing Strategies
Loyalty
Tourism

Go behind-the-scenes with outdoor industry experts as they break down what it takes to produce creative work that works. Produced by: Port Side

PublishesTwice monthlyEpisodes224Founded6 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Backcountry Marketing

Latest Episodes

Daniel Groh, Chief Brand Officer at SATISFY, breaks down how the brand builds an emotion-first running world that turns casual observers into true fans. He explains why Satisfy treats people as guests, not customers, and how speaking to "people who r... more

YouTube

Shelby Rossi, global brand manager for goggles and helmets at Oakley, digs into what happens when brand and marketing plug into the product development process from day one. Using WTR ICON, Oakley's new surf helmet, as a case study, Shelby explains h... more

In this episode, Cole sits down with Chris Whitten, Senior Production Manager at Red Bull, to unpack what separates irreplaceable creatives from the rest. Chris shares lessons from his journey through agency and brand-side production, spanning roles ... more

In this solo episode, Cole Heilborn breaks down the differences between a strategist and a filmmaker. When content underperforms, brands often point to the creative execution, but more often than not, the real problem lies upstream in the strategy.

more

YouTube

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Recent Guests

Shelby Rossi
Global Brand Manager for Goggles and Helmet at Oakley
Oakley
Episode: Why Brand Belongs in Product Development
Trent Marsh
Marketing Director at Riton Optics with over 15 years in the marketing space, specializing in optics and content creation.
Riton Optics
Episode: Why Your Campaigns and Branded Content Aren't Working
MJ Carroll
Brand director for HEST, responsible for guiding the brand's vision and community engagement.
HEST
Episode: The Art of Letting Go: Building a Brand with Your Community
Charlie Grinnell
Co-founder and CEO of Right Metric
Right Metric
Episode: Your Outdoor Brand is Competing for Attention—And Losing
Myles McCutcheon
Director of Content for the Vancouver Canucks
Vancouver Canucks
Episode: Content in Motion: Traditional vs. Outdoor Sports
Robin Thurston
CEO and founder of Outside Interactive
Outside Interactive
Episode: Inspire, Activate, Celebrate: Outdoor Storytelling with Robin Thurston
Steve Holmberg
17-year veteran at Nike and professor of consumer research at University of Oregon
Insight Accelerator
Episode: A Field Guide to Designing Product Based on Consumer Needs
Marc Bock
Global content leader at Gore-Tex
Gore-Tex
Episode: Fireside: Creating Relevant Content with Gore-Tex
Mark Bock
Global Content Leader at Gore-Tex
Gore-Tex
Episode: Crafting Relevant Content and Maximizing Storytelling ROI at Gore-Tex

Host

Cole Heilborn
Host of discussions with outdoor industry experts, providing insights into creativity and marketing strategies.

Reviews

5.0 out of 5 stars from 100 ratings
  • Insightful and Entertaining

    I came across this podcast only recently and have been loving every piece of it. Great guests with great insight for all things outdoor marketing. Every episode seems to deliver something you didn’t know along with something you want to know more about. Wish there were more podcasts out there like this one.

    Apple Podcasts
    5
    Brendan O'B
    United Statesa year ago
  • Strong host. Interesting guests and topics

    Cole’s curious nature leads to untapped insights across a wide range of marketing sub specialties.

    Apple Podcasts
    5
    Ssredlocks
    United States2 years ago
  • So much info!

    As someone that did not study marketing or business, this podcast has been invaluable in building my brand. Thanks for creating such a valuable resource specific to the outdoor industry!

    Apple Podcasts
    5
    MegCarney
    United States2 years ago
  • Great conversations

    Good interviewer and great conversations. Relevant to anyone in consumer marketing.

    Apple Podcasts
    5
    handandeye
    United States3 years ago
  • Great Marketing Mic-Drops

    The Backcountry Marketing podcast includes depth of knowledge from experts and practitioners in the outdoor and marketing space. Cole brings out natural and easy-to-follow dialogue and conversations that include vision, real-life experiences, and actionable steps. This allows the listener to be both inspired, encouraged, and to roll up their sleeves and get going!

    Apple Podcasts
    5
    Outdoor Marketer
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many praise the engaging format and the host's ability to elicit valuable insights from guests.
Listeners appreciate the insightful discussions on outdoor marketing strategies and creative processes.
The podcast is considered a go-to resource for marketing professionals in the outdoor industry, with a focus on practical advice and actionable ideas.
Feedback highlights the strong community aspect and the platform's ability to address relevant industry challenges.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Get Lazy, Get Dropped: Inside SATISFY's Brand + Content Strategy
Q: What do you think brands get wrong about their content and strategy?
Brands often follow trends rather than focusing on their unique heritage and what resonates authentically with their audience.
Get Lazy, Get Dropped: Inside SATISFY's Brand + Content Strategy
Q: How do you work through the barrier to bring emotion into marketing?
Emotion generates strong engagement; sharing successes and failures is essential to showcasing authenticity and building a passionate community.
Get Lazy, Get Dropped: Inside SATISFY's Brand + Content Strategy
Q: Can you share some examples of how that has influenced how you interact with them?
Using a hospitality lens and referring to customers as guests fosters a welcoming atmosphere, enhancing the overall customer experience.
Creatives Aren't Commodities: Red Bull's Chris Whitten
Q: So, why is this general topic of helping creative something that you care about? Why is this something you like talking about?
The creative industry is based on building relationships and mentorship. Chris emphasizes the importance of helping others succeed in their creative endeavors.
Experience a New High: The Strategy Behind Altra's Latest Campaign
Q: How much of the impact was from the in-person activations and how much was through everything else?
We believe the success stems from a combination of broad reach digital marketing and engaging in-person experiences, providing both awareness and emotional connection.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Backcountry Marketing

What is Backcountry Marketing about and what kind of topics does it cover?

Focusing on the outdoor marketing industry, discussions traverse various facets of creativity, brand storytelling, and audience engagement. Episodes often feature insights from industry leaders who share unique strategies, challenges in marketing, and evolving trends specific to outdoor brands. The content emphasizes the importance of authentic connections and emotional resonance in storytelling, coupled with actionable advice for marketing professionals looking to make a significant impact in this niche. Offering a mix of expert opinions and personal anecdotes, the show highlights the distinctive culture and values within the outdoor community, making it a must-listen for anyone involved in outdoor marketing or seeking to understand its in... more

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How many listeners does Backcountry Marketing get?

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To see how many followers or subscribers Backcountry Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Backcountry Marketing?

These podcasts share a similar audience with Backcountry Marketing:

1. Outside Podcast
2. The Dirtbag Diaries
3. Uphill Athlete Podcast
4. The Interview
5. The Bomb Hole

How many episodes of Backcountry Marketing are there?

Backcountry Marketing launched 6 years ago and published 224 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Backcountry Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Backcountry Marketing?

Recent guests on Backcountry Marketing include:

1. Shelby Rossi
2. Trent Marsh
3. MJ Carroll
4. Charlie Grinnell
5. Myles McCutcheon
6. Robin Thurston
7. Steve Holmberg
8. Marc Bock

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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