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CMO Convo

CMO Alliance
Buyer Personas
Marketing Technology
Marketing Strategies
High-Consideration Buying Decision
Buyer Insight
Customer Experience
Storytelling
Sales Funnel
The Black Tux
Sales and Marketing Alignment
Personalization
AI In Marketing
Marketing Strategy
Sustainability
B2B Marketing
Entrepreneurial Mindset
Growth CMO Report 2024
Gen Z
AI Innovations
Marketing Metrics

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes t... more

PublishesTwice weeklyEpisodes157Founded5 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for CMO Convo

Latest Episodes

B2B2C marketing sits in its own strange universe: part enterprise, part consumer, and entirely shaped by gatekeepers, complexity, and wildly diverse end-users.

In this conversation, Annie Furlong (VP of Consumer and Growth Marketing) breaks down wh... more

YouTube

AI avatars are moving fast, faster than regulation, faster than most teams can adapt, and in some cases, faster than human comfort levels.

In this conversation, marketing leader Tomer Zuker breaks down what’s actually happening behind the scenes: t... more

YouTube

When marketing and finance work in silos, growth stalls. But when the CMO and CFO operate as true partners? The business moves faster and decisions get smarter.

In this conversation, Audrey Masset (Senior Director of Marketing) and Mark Beakhouse (C... more

How can marketers thrive in the age of AI?

In this episode of CMO Convo, Idan Gol, VP of Marketing at OX Security, explains why the future of marketing isn’t about replacing humans with machines.

It’s about combining automation with creativity, ta... more

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Recent Guests

Annie Furlong
A marketing leader and CUP member who builds niche communities in the B2B2C space.
Episode: Inside the real challenges of B2B2C marketing, with Annie Furlong
Tomer Zuker
Ex-VP Marketing in tech companies such as Microsoft and IBM, and now founder of Pave Your Way
Pave Your Way
Episode: AI avatars, authenticity, and the new rules of customer experience, with Tomer Zuker
Audrey Masset
Senior Director of Marketing at Wegrow
Wegrow
Episode: How CMOs & CFOs build trust (and prove marketing ROI), with Audrey Masset and Mark Beakhouse
Mark Beakhouse
CFO at Wegrow with nearly 25 years in finance across various industries
Wegrow
Episode: How CMOs & CFOs build trust (and prove marketing ROI), with Audrey Masset and Mark Beakhouse
Yuliia Krupenko
Yuliia works in marketing and communications for over 14 years, specializing in B2B2C strategies
Episode: B2B2C marketing and how to build trust with both partners & customers, with Yuliia Krupenko
John Brezinsky
Director of B2B Marketing at Babbel
Babbel
Episode: The future of B2B market research (incl. real AI use cases), with John Brezinsky
Gregg Johnson
CEO of Invoca
Invoca
Episode: Marketing in the age of AI: Strategy, trust, and execution, with Gregg Johnson
János Moldvay
VP of Measurement at Funnel, previously co-founder of Atriba
Funnel
Episode: Rethinking attribution: How to prove marketing ROI, with János Moldvay (Funnel)
Tanya Alain
VP of Marketing at Upfluence
Upfluence
Episode: How influencer marketing can be a revenue driver, with Tanya Alain

Host

Michal Lasman
Podcast host and global marketing leader, focusing on insights from various expert marketers.

Reviews

4.8 out of 5 stars from 18 ratings
  • Unlocking CMO Excellence

    The CMO Convo zeroes in on one key question: What does it take to excel as a Chief Marketing Officer? By engaging experienced CMOs and top-level marketers from diverse industries, the podcast provides valuable insights into reaching the zenith of marketing expertise. With in-depth conversations and real-world advice, this show is a treasure trove for those striving to thrive in the competitive marketing world.

    Apple Podcasts
    5
    )/!/&?&:?/).$ywusisi
    United States2 years ago
  • Fantastic Marketing Tips

    just started listening and already learning new insights. Definitely recommended to any marketers looking to improve their game

    Apple Podcasts
    5
    IowaDavid
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong feedback highlighting the show's relevance for current and aspiring marketing leaders.
In-depth conversations provide valuable insights from experienced CMOs and top-level marketers.
Listeners appreciate the real-world advice and practical strategies shared for navigating the complexities of marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Inside the real challenges of B2B2C marketing, with Annie Furlong
Q: What excites you most about being a marketer right now?
Annie expresses excitement about the ever-changing nature of marketing, tools, and technology, and the increasing recognition of marketing's value in organizations.
Inside the real challenges of B2B2C marketing, with Annie Furlong
Q: Can you share a bit about the challenges or the differentiation between B2B to B2C and the type of strategies?
Annie explains the more focused audience in B2B and the varied background in B2C, emphasizing the complexity of reaching consumers based on employer dynamics and individual needs.
Inside the real challenges of B2B2C marketing, with Annie Furlong
Q: Annie, would you mind sharing a bit of information about your background and maybe a bit on your career journey?
Annie discusses her majority career in the health care space, focusing on engagement strategies, reaching end users, and the journey through various company types from large publicly traded companies to startups.
AI avatars, authenticity, and the new rules of customer experience, with Tomer Zuker
Q: How does using AI avatars resonate with the term authenticity?
AI avatars challenge the conventional understanding of authenticity by altering user interactions, leading to a need for transparency about their artificial nature while still providing valuable customer experiences.
How CMOs & CFOs build trust (and prove marketing ROI), with Audrey Masset and Mark Beakhouse
Q: What does a successful CFO-CMO relationship look like in practice?
It involves collaboration from the start, shared dashboards, and alignment in tracking performance and ROI.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
Age Range
Household Income
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Frequently Asked Questions About CMO Convo

What is CMO Convo about and what kind of topics does it cover?

Conversations center around the challenges and strategies applicable to Chief Marketing Officers (CMOs) and marketing leaders. Noteworthy themes include the evolving role of marketing within organizations, often emphasizing collaboration between departments, the integration of AI in marketing strategies, and practical insights on building trust and demonstrating return on investment in marketing initiatives. The focus is on real-world advice and experiences shared by those in the CMO role, making it a valuable resource for current and aspiring marketing leaders seeking to understand industry dynamics and enhance their professional growth.

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What are the audience demographics for CMO Convo?

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How many subscribers and views does CMO Convo have?

To see how many followers or subscribers CMO Convo has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to CMO Convo?

These podcasts share a similar audience with CMO Convo:

1. SmartLess

How many episodes of CMO Convo are there?

CMO Convo launched 5 years ago and published 157 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact CMO Convo?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for CMO Convo?

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What guests have appeared on CMO Convo?

Recent guests on CMO Convo include:

1. Annie Furlong
2. Tomer Zuker
3. Audrey Masset
4. Mark Beakhouse
5. Yuliia Krupenko
6. John Brezinsky
7. Gregg Johnson
8. János Moldvay

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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