
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies a... more
| Publishes | Twice monthly | Episodes | 212 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingEntrepreneurship | |||

Erin Moore sits down with Rand Fishkin, one of the most influential voices in modern marketing, to unpack how audience behavior, search, and content strategy are fundamentally changing in 2026. They discuss the rise of zero-click marketing, the myth ... more
What if one of the most influential channels for industrial buyers isn’t LinkedIn or Google, but Reddit? Reddit is shaping how engineers research products, validate vendors, and even influence AI-powered search results. In this episode, we dig into h... more
Every December, we wrap up Content Marketing, Engineered with a tradition: a trends conversation with TREW Marketing’s own Lee Chapman. This episode focuses on how Industrial Marketers can reckon with with the new age of AI and differentiate themselv... more
As industrial marketers plan out their 2026 marketing strategies, it's important to take into consideration the difference in research and buying behavior of engineers across generations. EETech's Terra Gledhill in on this week's episode to share wha... more
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Amazing podcast that is extremely informative and packed full of value!
Excellent and helpful content, thank you!
I love the variety of marketing topics from this podcasts. I listen every week!
I’ve really enjoyed Wendy’s podcast since discovering it recently. She interviews experts in different fields to bring together lots of marketing experience in one place, and she’s opening to learning and sharing rather than preaching to her audience. Good work, Wendy!
If you’re a technical marketer looking to up your game, this podcast is for you. Also super excited to check out Wendy’s book!
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Targeting marketers in technical companies, this podcast focuses on industry trends, challenges, and best practices in marketing specifically geared toward engineers and technical buyers. Each episode features Wendy Covey, who guides discussions with experts and colleagues in the field, sharing insights on B2B content marketing strategies. The engaging conversations offer practical tips for building trust and fostering growth through effective technical content, making it a valuable resource for professionals looking to enhance their marketing skills in a competitive environment.
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Content Marketing, Engineered Podcast launched 6 years ago and published 212 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Content Marketing, Engineered Podcast include:
1. John Schober
2. Shelly Alvarez
3. Chris Peer
4. Jennifer Dawkins
5. Mary Anne Gunn
6. Mary Jutsey
7. Cathy McPhillips
8. Dale Bertrand
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