
If you’re a salon owner ready to ditch the overwhelm and finally fill those empty chairs, this podcast is for you. Hosted by Google Ads and SEO expert Sonja Pototzki-Raymond, Diary of The Search Queen gives you real talk, proven marketing strategies, and raw behind-the-scenes stories to help you get found, trusted, and fully booked without burning out.
| Publishes | Weekly | Episodes | 29 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||

What Actually Gets You Found on Google (And Why Most Salons Miss It)
Think your salon will magically show up on Google just because you have a website?
Think again.
In this episode of Diary of the Search Queen, I break down the 3 most overlooked w... more
Tired of dancing on Reels, posting every day, and still staring at empty salon chairs?
In this episode of Diary of the Search Queen, I’m breaking down the real reason so many salon owners are stuck in the scroll-and-hope cycle—and why relying solely... more
🎙️ Episode 27: The UNFILTERED Truth About Purpose, Healing & Becoming Magnetic as a Leader
What if your anxiety, your fear, and even your burnout weren’t signs to stop—but signs to come home to yourself?
In this raw and expansive episode, I sit do... more
Episode 7: The hard truth about business growth
What happens when your world is falling apart behind the scenes, but the business must go on?
In this powerful episode of Diary of the Search Queen, I sit down with one of my dearest friends, Tracy Fr... more
Episode 25: She Stopped Discounting and Doubled Her Bookings: How Ceri Scaled Coastal Blondes with Google Ads & SEO
What happens when you stop relying on discounts and Facebook ads and start showing up on Google where your dream clients are already ... more
From Burnout to Booked Out, How Iris Rebuilt Her Salon & Stopped Doing It All
What happens when your socials are hacked, your ads flop, and your salon feels like it’s stuck on survival mode?
In this episode of Diary of the Search Queen, I sit down ... more
Running three businesses, raising two kids, and leading a community of 700+ members? It sounds like a lot, because it is. But today’s guest, Pumen from Champions Gym, shows us exactly what resilience, leadership, and heart really look like.
From fig... more
Ever wondered if Google Ads or SEO is better for your salon?
In this solo episode, I’m diving deep into the question I get asked the most, “Which one should I do first?”
Here’s the truth: choosing the wrong strategy (at the wrong time) can waste yo... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #168 |










Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Diary of The Search Queen launched 7 months ago and published 29 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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