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DisContent - How complex industries sell with content

Reverse engineering the pieces of B2B content and strategies that work.

How to generate revenues with content and soft selling in complex, B2B industries by an outsider learning the craft: George Aliferis, founder of Orama. DisContent is about discovering how to generate revenues with content, in complex, B2B industries by an outsider learning the craft. In each episode, George talks to experts, documents his own media-building efforts, or dissects a revenue-driving p... more

PublishesWeeklyEpisodes10Founded2 years ago
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BusinessMarketing

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Latest Episodes

Hi, It’s George from Orama, a virtual podcast and video studio for brands.

You can watch this episode on the Substack player, on YouTube, listen to it on podcast platforms, or read an edited transcript below.

I’m testing the video feature of Subst... more

Dave Wallace's venture into podcasting started as a personal project and a way to catch up with a long-time collaborator, Dharmesh Mistry. Their podcast, "Demystify," focuses on FinTech and allowed them to explore their interests while growing their ... more

The term “embedded finance” is hugely popular in fintech and gaining traction more broadly. The potential is huge—$7 trillion by 2030. Yet a significant knowledge gap exists among non-financial brands and tech companies. To bridge this divide, Lars M... more

Welcome to the new joiners. I’m George, from Orama a content studio that helps Β2Β brands grow with podcasts. The September sprint, a series of short solo episodes, continues.

When I posted earlier about YouTube, I was wondering: should B2B brands i... more

Something fun happened since my last post.

Open or close with a conversation?

My last post was about business development and content-based networking.

To write it, I must have been doing searches that got the internet excited about selling me way... more

Welcome to the new joiners. I’m George, from Orama a content studio that helps Β2Β brands grow with podcasts. The September sprint continues with a critical question: Business Development.

Listen to the podcast, read the edited transcript below, or ... more

Welcome to the new joiners. I’m George, from Orama a content studio that helps Β2Β brands grow with podcasts. The September sprint continues with a critical question:

Listen to the podcast, read the edited transcript below, or watch the video for a ... more

Like everybody else, I've been watching the Paris Olympics. As I like swimming, I didn't miss the 50m sprint (the equivalent of the iconic 100m sprint in track & field). The atmosphere was particularly joyous, and I was pleased that all “my” countrie... more

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How many episodes of DisContent are there?

DisContent launched 2 years ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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