Drivetime Marketing Podcast
Julia CarcamoJulia Carcamo is one of the best brand marketers in the casino industry. A Latina from New Orleans, she paved her career from the days of riverboat gaming to the Las Vegas Strip and beyond. She shares lessons learned along the way for marketers to create their one paths to success.
| Publishes | Weekly | Episodes | 202 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
Most casinos say they want loyal guests—but few actually build the emotional bridges that create them. In this fast-paced companion episode, we break down what emotional branding really means in a regional casino environment and how you can put it to... more
Promotion sameness is comfortable… and brutally expensive. Challenger thinking flips the script: pick what you’re challenging, claim a wedge that guests can repeat, and build proof across the experience—not just the offer. The best part? It works eve... more
When budgets are tight and guests are impatient, it’s easy to start cutting in the wrong places. Customer service and experience expert Shep Hyken says the one thing you should never cut is what the customer feels. The moment you reduce the guest exp... more
Big trends don’t always mean big results — especially in regional markets. This episode is a fast, focused breakdown of how to apply national marketing trends like AI, lifecycle email, omnichannel, and gamification in a way that fits your casino, you... more
A packed promo calendar doesn’t automatically create loyalty—it often creates noise. This quick framework shows how to build preference by focusing on the guest moments people actually remember: arrival, club sign-up, redemption friction, jackpots, a... more
Loyalty is changing, brand clarity is back, and mass giveaways are getting traded for real connection. This companion episode explores what’s really going to matter in 2026 for casino marketers. With insights from marketing leaders and a few fearless... more
Copying the casino down the road isn’t a strategy. This conversation looks at how airlines, streaming services, coffee chains, gyms, and more are already solving the loyalty, churn, and habit-building challenges casino marketers face every day. Liste... more
Most casinos won’t think about 2026 until January. But the ones who win next year? They’re already pulling key levers — right now. This episode breaks down 7 strategic moves you can make in December that pay off all year. From brand clarity to promo ... more
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Drivetime Marketing Podcast launched 9 years ago and published 202 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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