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Artwork for eCommerce MasterPlan

eCommerce MasterPlan

Chloë Thomas
Ecommerce
B Corp Certification
Plus Size Fashion
Sustainability
Profitability
Customer Experience
Fashion Industry
Tech Stack Optimization
Cost Optimization
Littledart Fulfilment
Shopify
Automation
Customer Loyalty
Wholesaling
Ecommerce Growth
Digital Marketing
Amazon
Impact Reporting
Integration
Community Marketing

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, a... more

PublishesWeeklyEpisodes603Founded10 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for eCommerce MasterPlan

Latest Episodes

Ben Boughton-White is the Operations Director at Dorwest, experts in herbal pet care since 1948. Selling globally via wholesale, marketplaces, Crufts! and their own Shopify store, they now do over 50,000 order a year, and were recently named Online B... more

YouTube

Julie Macken is the Deputy Queen Bee of Neve’s Bees a family business turning the produce of their bee hives and local beekeepers into products that are now certified 100% natural. Founded in 2017, they switched focus to eCommerce in 2021. They now s... more

YouTube

In this WWYD episode, eCommerce Director Jaime Hill – whose career spans Monsoon, FatFace, Jack Wills, Oak Furnitureland, Hurtigruten, and more – joins host Chloe Thomas to share how she’d approach one of the biggest challenges facing eCommerce leade... more

YouTube

Chris Forbes is the co-founder at Cheeky Panda, leading the bamboo revolution selling toilet paper, period products, kitchen roll and more. Founded in 2016 they now sell via multiple international Shopify sites, and a plethora of wholesale and market... more

YouTube

Key Facts

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Recent Guests

Julie Macken
Deputy Queen Bee of Neve's Bees, a family business focusing on natural skincare and gift products.
Neve's Bees
Episode: The Power of Focus: How Neve’s Bees Grew by Doing Less, Better – with Julie Macken
Jaime Hill
An experienced eCommerce Director with a background in various industries including fashion and travel.
Episode: What Would You Do as Head of eCommerce tasked with massively improving operational efficiency? – with Jaime Hill
Chris Forbes
Co-founder of Cheeky Panda, leading the bamboo revolution in sustainable products
Cheeky Panda
Episode: From Bedroom Startup to £15 Million: The Cheeky Panda Story with Chris Forbes
Isobel Ridley
Founder of Lavender Hill, a women's fashion brand focused on ethically made luxurious staples.
Lavender Hill
Episode: Growing a Fashion Brand: Lavender Hill’s Approach to PR, Sustainability, and Profitability with Isobel Ridley
Bert van Son
Founder at MUD Jeans, the first and only circular jeans company in the world.
MUD Jeans
Episode: How MUD Jeans Built the World’s First Circular Denim Brand — and What eCommerce Can Learn from It
James Rutter
Chief Strategy Officer at Cook, home of award-winning frozen meals
Cook
Episode: How COOK Became a £150 Million Food Retailer with James Rutter
Jeremy McCarty
Chief Subscription and Content Officer at iFit
iFit
Episode: iFIT’s 4-Bucket Framework: How to Build a Subscription Business That Lasts
Abhishek Chandra
Chief Revenue Officer at GoKwik
GoKwik
Episode: Making Conversational Commerce Work for You — GoKwik’s Abhishek Chandra Explains How
Charles Chakkalo
Founding partner of Joey's, an Amazon-first homewares brand
Joey's
Episode: Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo

Host

Chloë Thomas
Chloë Thomas is the host known for her inquisitive nature and ability to extract practical insights from her guests. Her professional background and experience in e-commerce make her a relatable and effective communicator, providing valuable advice and inspiration to listeners.

Reviews

4.8 out of 5 stars from 209 ratings
  • Must listen!

    eCommerce MasterPlan is an absolute must-listen for anyone serious about growing an online retail business. Every episode delivers clear, actionable insights from real founders and operators who are in the trenches, offering practical strategies you can implement right away; whether you’re focused on customer acquisition, retention, or optimizing your tech stack. I love how the show brings in a diverse range of eCommerce businesses from around the world, making each conversation both relatable a... more

    Apple Podcasts
    5
    Delgado Creative Group
    United States7 days ago
  • Insightful!

    Always enjoy listening to Chloe’s podcast. It’s a great place to learn from the masters!

    Apple Podcasts
    5
    ifr123bylalala
    United Kingdoma month ago
  • Great Host, Great Podcast

    You know what makes for a great podcast host? Intellectual curiosity.

    Chloe has it in spades, and it shows up in the depth and breadth of topics covered and guests invited. Whether inspirational or practical and inspirational, eCommerce MasterPlan always offers a lot of knowledge. Definitely listen!

    Apple Podcasts
    5
    BabsMT
    United States3 months ago
  • A great conversation getting into the nuts and bolts of running an e-commerce business. Great advise for anyone interested in e-commerce, DTC, business, marketing and more.

    Podchaser
    5
    Lynn Power
    4 months ago
  • The eCommerce Masterplan Podcast: A treasure trove for online retailers

    If you're seeking practical eCommerce advice without the fluff, the eCommerce Masterplan podcast delivers consistently.

    Host Chloë Thomas extracts actionable insights from successful retailers across various niches.

    Guests share what actually worked, not what should work in an ideal world.

    Complex concepts explained clearly without dumbing things down.

    The podcast strikes that rare balance between being educational and listenable. Episodes typically run 30-45 minutes – perfect for a commute ... more

    Apple Podcasts
    5
    Dan @ RevLifter
    United Kingdom7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the variety of guests and topics, which cater to both newcomers and experienced professionals in e-commerce, providing something for everyone.
Chloë Thomas is known for her intellectual curiosity, resulting in a podcast that covers a breadth of topics in e-commerce. The insights shared by guests are often described as actionable and valuable for entrepreneurs.
The format is praised for being both educational and engaging, making it ideal for listeners looking to enhance their e-commerce strategies without unnecessary fluff.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From Bedroom Startup to £15 Million: The Cheeky Panda Story with Chris Forbes
Q: Did you think Cheeky Panda would get this big and successful?
Chris always believed the market was ripe for disruption and did see the potential for significant growth.
From Bedroom Startup to £15 Million: The Cheeky Panda Story with Chris Forbes
Q: How did you get started in eCommerce?
Chris's first experience was with fishingnet.com back in 1996, focused on selling services related to fishing, which had significant traffic.
How MUD Jeans Built the World’s First Circular Denim Brand — and What eCommerce Can Learn from It
Q: What's your favorite way to reduce the carbon footprint of an eCommerce store?
We try to use as less energy as possible and work with initiatives like Just Dig It to plant trees for old jeans returned.
How MUD Jeans Built the World’s First Circular Denim Brand — and What eCommerce Can Learn from It
Q: How have you found that the mission you're on translates into sales and marketing?
Getting a lot of PR is nice, but selling is something else; people are curious but hesitant about buying recycled products.
How MUD Jeans Built the World’s First Circular Denim Brand — and What eCommerce Can Learn from It
Q: What does circular mean in your world?
Circularity means that I make jeans out of old jeans and our goal is to eventually make 100% new jeans out of 100% old jeans.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About eCommerce MasterPlan

What is eCommerce MasterPlan about and what kind of topics does it cover?

A weekly show that focuses on various aspects of online retailing, featuring interviews with e-commerce professionals ranging from business owners to marketers. This series addresses critical topics such as customer acquisition, retention strategies, and effective marketing tactics, offering listeners a diverse range of insights from different e-commerce business models, including Shopify, Klaviyo, and more. Each episode provides actionable advice, reassurance for those navigating the complexities of e-commerce, and inspiration to help grow businesses while maintaining a balance in life. Unique to this series is its emphasis on real-world applications and experiences, making it especially valuable for aspiring and established e-commerce ent... more

Where can I find podcast stats for eCommerce MasterPlan?

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How many listeners does eCommerce MasterPlan get?

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What are the audience demographics for eCommerce MasterPlan?

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How many subscribers and views does eCommerce MasterPlan have?

To see how many followers or subscribers eCommerce MasterPlan has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to eCommerce MasterPlan?

These podcasts share a similar audience with eCommerce MasterPlan:

1. Shopify Masters
2. Keep Optimising
3. The Foundr Podcast with Nathan Chan
4. Social Media Marketing Podcast
5. The Game with Alex Hormozi

How many episodes of eCommerce MasterPlan are there?

eCommerce MasterPlan launched 10 years ago and published 603 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact eCommerce MasterPlan?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for eCommerce MasterPlan?

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How do I access podcast episode transcripts for eCommerce MasterPlan?

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What guests have appeared on eCommerce MasterPlan?

Recent guests on eCommerce MasterPlan include:

1. Julie Macken
2. Jaime Hill
3. Chris Forbes
4. Isobel Ridley
5. Bert van Son
6. James Rutter
7. Jeremy McCarty
8. Abhishek Chandra

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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