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Artwork for EDGE of the Web

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Erin Sparks
SEO
Digital Marketing
Google
Google Analytics 4
Artificial Intelligence
Universal Analytics
Content Marketing
Wix
Retail Media Networks
Career Growth
AI Tools
Google Ads
Kick Point
E-Commerce
Client Ownership Responsibilities
Tag Manager
SEO Challenges
Google Index Size
Gemini
Digital Advertising

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

PublishesTwice monthlyEpisodes842Founded14 years ago
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Tech NewsBusinessMarketingNews

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Artwork for EDGE of the Web

Latest Episodes

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annotations (well, not so seismic). The future of AI in... more

Cut the Crap!

Here's a special episode with Wil Reynolds from Seer Interactive when we were at BrightonSEO 2025 in San Diego this year. We HAD to grab Wil after his keynote and unpack his thoughts on where we are with AI and SEO.

No more excuses... more

KPIs, Disrupted

Is it time to rethink the key performance indicators driving digital marketing and SEO? This episode brings Wil Reynolds onto EDGE of the Web to challenge the old playbook and reveal how AI and changing online behavior are redefinin... more

Is ChatGPT's new Atlas browser a Google killer?

Greg Finn joins the roundtable to unpack shifting search results in Atlas, debate its reliability, and explore where Google, Bing, and browser innovation collide. The team tackles the impact of major ... more

Key Facts

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Recent Guests

Wil Reynolds
Founder and CEO of Seer Interactive, a respected authority in digital marketing and SEO.
Seer Interactive
Episode: 775 | AI, Authenticity, and SEO with Wil Reynolds
Carolyn Shelby
Principal SEO at Yoast
Yoast
Episode: 772 | Unpacking LLMs.txt with Carolyn Shelby
Cindy Krum
Founder and CEO of Mobile Moxie
Mobile Moxie
Episode: 771 | SEO News from the EDGE | Week of 9.15.2025
Barry Adams
SEO Consultant at Polemic Digital, award-winning SEO consultant specializing in technical and editorial SEO for news publishers.
Polemic Digital
Episode: 770 | Barry Adams - How Google's AI Mode Is Reshaping News Publishing
Bruce Clay
President of Bruce Clay Incorporated, a global digital marketing agency and a leading voice in SEO for decades.
Bruce Clay Incorporated
Episode: 765 | Aligning SEO with AI and Intent: Bruce Clay's Perspective
Mark Schaefer
Executive Director of Schaefer Marketing Solutions, renowned marketing strategist, social media expert, keynote speaker, and best-selling author.
Schaefer Marketing Solutions
Episode: 761 | Disrupt or Die: Leveraging Authenticity and Awe w/ Mark Schaefer
Celeste Gonzalez
Director of RooLabs and Rickety Roo, a leading local SEO expert
RooLabs
Episode: 759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez
Danny Goodwin
Editorial Director of Search Engine Land and Search Marketing Expo
Search Engine Land
Episode: 758 | SEL News from the EDGE | Week of 5.5.2025
Darren Shaw
Founder of Whitespark, specializing in local SEO
Whitespark
Episode: 754 | Local News from the EDGE w/ Darren Shaw | 4.11.25

Host

Erin Sparks
Host and digital marketing expert, known for engaging discussions on SEO and digital strategies.

Reviews

4.7 out of 5 stars from 71 ratings
  • Love these guys

    Podcast Addict
    5
    PhillyCodeHound
    2 years ago
  • Insightful and Comprehensive!

    Edge of the Web Radio's SEO podcast offers an in-depth and insightful exploration of the ever-evolving world of search engine optimization (SEO). Hosted by a knowledgeable team of industry experts, this podcast is a valuable resource for anyone seeking to understand and navigate the complexities of SEO.

    The podcast delves into a wide range of SEO topics, from technical aspects like website optimization and keyword research to content strategies, link building, and algorithm updates. The hosts s... more

    Apple Podcasts
    5
    Podcast Ep.306
    United States2 years ago
  • By pros for pros

    Best podcast in digital marketing by far. This is the one professional podcast I keep up with regularly.

    Apple Podcasts
    5
    Klllakh
    United States3 years ago
  • One of the best (if not the best) SEO podcast

    I have been following the Edge of the Web for a very long time. I absolutely love this show. Erin and Mordy always make sure I am fully entertained and up to date with the latest news from the SEO industry. If you are into SEO, you should follow this show. Thank you for what you are doing.

    Apple Podcasts
    5
    Olga Zarzeczna
    Poland3 years ago
  • Erin, Mordy, and Jacob make SEO fun and accessible. Every week I learn something new. Thanks for doing the show guys.

    Podchaser
    5
    Seth Goldstein
    3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews express that the podcast is a must-listen for anyone serious about keeping up with the latest trends in the dynamic world of digital marketing.
Feedback often commends the hosts for their ability to break down complex topics into easily understandable segments, catering to both beginners and seasoned experts.
Listeners appreciate the wealth of information provided on SEO and digital marketing, with many mentioning the engaging and entertaining format of the discussions.
The high-quality production and insightful guest appearances are frequently highlighted, making this a popular resource for professionals in the field of digital marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#28
South Africa/Business/Marketing
Apple Podcasts
#36
Indonesia/Business/Marketing
Apple Podcasts
#82
Finland/Business/Marketing
Apple Podcasts
#185
South Africa/Business
Apple Podcasts
#197
Sweden/Business/Marketing
Apple Podcasts
#227
Ireland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

773 | Content Strategy and LLMS.txt w/ Carolyn Shelby
Q: What actionable tip could you give to brands to improve their AI search visibility today?
Make sure your content is helpful, that it's answering questions, that it's useful.
772 | Unpacking LLMs.txt with Carolyn Shelby
Q: How does a website owner decide which content is worthy of inclusion in the LLMs.txt?
By looking at the questions that people ask about their brand and ensuring they have content that answers those questions.
772 | Unpacking LLMs.txt with Carolyn Shelby
Q: What inspired the creation of the LLMs.txt file?
It's very easy to create and something that can be applicable to pretty much anyone's website, allowing users to showcase their best content easily.
771 | SEO News from the EDGE | Week of 9.15.2025
Q: What are your insights on the current state of the web as described by Google?
Cindy Krum expresses skepticism about Google's reliability in representing the truth of the web's status, stressing the need for more accountability and oversight.
771 | SEO News from the EDGE | Week of 9.15.2025
Q: What are your thoughts on Google's AI mode and its language rollout?
Cindy Krum notes that AI mode is evolving, and Google's approach to rolling it out in non-English regions suggests a strategic, language-agnostic implementation.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Frequently Asked Questions About EDGE of the Web

What is EDGE of the Web about and what kind of topics does it cover?

A weekly digital marketing podcast that covers a wide array of topics, focusing heavily on SEO, social media, and content marketing. The engaging discussions feature both current news and in-depth interviews with industry experts, offering valuable insights into the ever-evolving landscape of digital marketing. The format blends education with entertainment, making complex concepts accessible to both beginners and seasoned professionals alike. Unique elements include a lively host dynamic and practical tips derived from real-world applications, appealing to a broad audience interested in enhancing their digital marketing strategies.

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How many listeners does EDGE of the Web get?

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How many subscribers and views does EDGE of the Web have?

To see how many followers or subscribers EDGE of the Web has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to EDGE of the Web?

These podcasts share a similar audience with EDGE of the Web:

1. Marketing Against The Grain
2. AI Explored
3. Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4. Huberman Lab
5. SEO in 2026

How many episodes of EDGE of the Web are there?

EDGE of the Web launched 14 years ago and published 842 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact EDGE of the Web?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for EDGE of the Web?

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What guests have appeared on EDGE of the Web?

Recent guests on EDGE of the Web include:

1. Wil Reynolds
2. Carolyn Shelby
3. Cindy Krum
4. Barry Adams
5. Bruce Clay
6. Mark Schaefer
7. Celeste Gonzalez
8. Danny Goodwin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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