Frictionless Commerce
Matt JohnsonFrictionless Commerce is a podcast for leaders in distribution and manufacturing who need digital commerce to actually deliver results.
Hosted by Matt Johnson, each episode goes behind the scenes—into the data, systems, and processes that determine whether transformation succeeds or stalls. This isn’t a show about hype, trends, or silver bullets. It’s about execution.
You’ll hear clear, practical ... more
| Publishes | Twice weekly | Episodes | 12 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | TechnologyBusiness | |||
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Latest Episodes
AI is everywhere in distribution right now—agentic commerce, automation, “digital transformation”… all of it.
But the operators doing the work are asking a simpler question: Where does AI actually produce ROI—today—without forcing distributors to ch... more
Most organizations don’t actually have a data problem.
They have a data governance problem.
In this episode of Frictionless Commerce, Matt Johnson explains why distribution and manufacturing leaders feel stuck—even with more data, tools, and technol... more
Everyone in distribution and manufacturing is mesmerized by flashy AI tools—chatbots, image generators, and marketing copy writers. But Matt Johnson argues that if you want real ROI, you need to look "behind the walls."
In this episode of Frictionle... more
As we wrap up 2025, Matt Johnson shares a special holiday message that doubles as a strategic roadmap for the year ahead. In this episode, Matt outlines the top five investments ("gifts") you need to make to ensure your organization wins at digital c... more
Why is there such a massive gap between digital leaders (60% online revenue) and the industry average (4%) in HVAC distribution?
In this episode of Frictionless Commerce, host Matt Johnson is joined by Paul Dabrowski, Global B2B Manager at BigCommer... more
The electrical distribution industry is facing a talent epidemic and an AI revolution simultaneously. With 10,000 baby boomers retiring daily, the pressure is on: how can distributors do more work with fewer people?
In this episode of Frictionless C... more
For decades, distributors have heard the cry of "digital transformation." Yet, many projects fizzle out, failing to bridge the gap between a high-level vision and the realities of the warehouse floor. So, how do you build a strategy that actually wor... more
Are your sales and marketing teams speaking different languages? Tired of marketing being seen as just the "make it pretty" department while the sales team complains about lead quality? If you're a leader in wholesale distribution, this episode is fo... more
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| Listeners per Episode | Gender Skew | Location | |||
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Frequently Asked Questions About Frictionless Commerce
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How many episodes of Frictionless Commerce are there?
Frictionless Commerce launched 3 months ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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