
Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question th... more
| Publishes | Weekly | Episodes | 211 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingTechnology | |||

Gaming has evolved into a cultural powerhouse and a vital marketing platform, reshaping how brands connect with audiences worldwide. In this episode of Future Proof, host Rachelle Minnis welcomes Adam Bauer, VP of Sales at Discord, to unpack the real... more
Join Dr. Nicki Morley as she sits down with Conny Kalcher, Group Chief Customer Officer at Zurich Insurance, to explore how the company is redefining customer experience through innovation, digital transformation, and the thoughtful use of AI. Discov... more
In-scene media is not just another ad format but a complete shift in how advertising interacts with content. With in-scene media, marketers have the ability to integrate their product into creator content and consumers are loving it. The data shows a... more
Join Dani Ruggles, Marketing Manager at KFC, and Lynne Deason, Head of Creative Excellence at Kantar, as they explore how bold choices and an unwavering commitment to your brand's magnetic north can drive extraordinary results.
When you know competi... more
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Hello really want to listen to all these episodes but the sound quality is really poor. Please can ypu look into this. Thank you
Future Proof has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
Really like how this podcast gives so much insights and helpful knowledge about the marketing principles that can really help your business.
Hi
I listen to these podcasts weekly. All the topics are extremely relevant to my work and inspire my thinking. However quality of volume is poor. It is very hard to understand parts of the content even on full volume especially when you compare to what else is out there. Hence the pod cast usually looses value for me mid way.
Thanks
TA.
Incredible guests with important insights and ideas. Thank you from Nebraska USA!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Apple Podcasts | #242 |
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Listeners, social reach, demographics and more for this podcast.
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The content covers the evolving landscape of marketing by exploring topics like community-driven marketing, customer-centric innovation, and the impact of technology and creativity in advertising. Discussions include the roles of various platforms such as TikTok and Discord, insights into consumer behavior, and innovative strategies across industries like insurance, food, and tech. The speakers often share practical advice for brand leaders and marketers, making the content rich in actionable insights that reflect the latest trends and methodologies shaping the marketing sector. The podcast likely adopts an analytical approach, combining industry expertise with academic perspectives to equip listeners with knowledge for the future of brandi... more
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These podcasts share a similar audience with Future Proof:
1. Uncensored CMO
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3. HBR IdeaCast
4. HBR On Leadership
5. The McKinsey Podcast
Future Proof launched 7 years ago and published 211 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Future Proof include:
1. Conny Kalcher
2. Cory Treffiletti
3. Dani Ruggles
4. Michael Nevski
5. Dan Levi
6. Esteban Ribero
7. Derya Matras
8. Chris Mullins
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