Rephonic
Artwork for Future Proof
Marketing
Kantar
Behavioural Science
Innovation
Gatwick Airport
Ogilvy
Brand Equity
Infosys
Marginal Behaviors
Artificial Intelligence
Attention Measurement
Marketing Strategy
Sustainability
Consumer Behavior
Brand Growth
Cadbury
Connected Innovation
Product Of the Year
Guinness
Creative Effectiveness

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question th... more

PublishesWeeklyEpisodes211Founded7 years ago
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BusinessMarketingTechnology

Listen to this Podcast

Artwork for Future Proof

Latest Episodes

Gaming has evolved into a cultural powerhouse and a vital marketing platform, reshaping how brands connect with audiences worldwide. In this episode of Future Proof, host Rachelle Minnis welcomes Adam Bauer, VP of Sales at Discord, to unpack the real... more

Join Dr. Nicki Morley as she sits down with Conny Kalcher, Group Chief Customer Officer at Zurich Insurance, to explore how the company is redefining customer experience through innovation, digital transformation, and the thoughtful use of AI. Discov... more

In-scene media is not just another ad format but a complete shift in how advertising interacts with content. With in-scene media, marketers have the ability to integrate their product into creator content and consumers are loving it. The data shows a... more

Join Dani Ruggles, Marketing Manager at KFC, and Lynne Deason, Head of Creative Excellence at Kantar, as they explore how bold choices and an unwavering commitment to your brand's magnetic north can drive extraordinary results.

When you know competi... more

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Conny Kalcher
Group Chief Customer Officer at Zurich Insurance
Zurich Insurance
Episode: Humanising innovation: customer-centric transformation at Zurich Insurance
Cory Treffiletti
Chief Marketing Officer at Rembrand, an expert in virtual product placement
Rembrand
Episode: The Power of In-Scene Media in Modern Advertising with Cory Treffiletti
Dani Ruggles
Marketing and media manager at KFC
KFC
Episode: How KFC is sticking with what works, and sticking with chicken: The Best Christmas Ads 2025
Michael Nevski
Director of Global Insights at Visa
Visa
Episode: The Future of Spending: Inside Visa’s Consumer Intelligence
Dan Levi
EVP and CMO of Clear Channel Outdoor Americas
Clear Channel Outdoor
Episode: Unlocking the Power of Out-of-Home Advertising with Dan Levi
Esteban Ribero
Global Research Leader, Marketing Science at TikTok
TikTok
Episode: TikTok’s Evolution: From Authenticity to Attention with Esteban Ribero
Derya Matras
Vice President EMEA at Meta
Meta
Episode: Meta: How AI is transforming advertising with Derya Matras
Chris Mullins
Head of Measurement Product Marketing at Amazon Ads
Amazon Ads
Episode: From Pause to Play: Mapping Amazon Ads Canvas with Chris Mullins
Matt Trandall
Head of West of Lyft Media
Lyft
Episode: From Rides to Reach: Mobility Media Unlocked with Matt Trandall

Host

Nicole Jones
Chief Media Commercial Officer

Reviews

4.8 out of 5 stars from 56 ratings
  • Insightful but terrible sound

    Hello really want to listen to all these episodes but the sound quality is really poor. Please can ypu look into this. Thank you

    Apple Podcasts
    3
    54321Rainbow
    United Kingdom2 years ago
  • Incredible!

    Future Proof has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

    Apple Podcasts
    5
    Dan1777999877
    United States3 years ago
  • Love this

    Really like how this podcast gives so much insights and helpful knowledge about the marketing principles that can really help your business.

    Apple Podcasts
    5
    louis.erks.ls
    Philippines5 years ago
  • Great point of views poor sound

    Hi

    I listen to these podcasts weekly. All the topics are extremely relevant to my work and inspire my thinking. However quality of volume is poor. It is very hard to understand parts of the content even on full volume especially when you compare to what else is out there. Hence the pod cast usually looses value for me mid way.

    Thanks

    TA.

    Apple Podcasts
    3
    Tansvans
    United Kingdom6 years ago
  • Totally addicted to your show!

    Incredible guests with important insights and ideas. Thank you from Nebraska USA!

    Apple Podcasts
    5
    kkideus
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging conversations and actionable ideas provided in episodes.
Many find the content insightful and useful for their professional development in marketing.
There are frequent mentions of poor audio quality, which can affect the listening experience.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Gaming Is Up-Leveling Marketing: Lessons from Discord’s Community-Driven Approach
Q: What do you want everyone to know about marketing on Discord?
Marketers should focus on building long-term relationships with the community rather than aiming for quick ad impacts, as authenticity is key to connecting with this audience.
How Gaming Is Up-Leveling Marketing: Lessons from Discord’s Community-Driven Approach
Q: What do you think the impact of Discord is on that new social relationship, especially among teens and young adults?
Discord connects users like never before, creating a virtual living room where people can interact, express themselves, and meet friends they may have never encountered otherwise, impacting social relationships positively.
The Power of In-Scene Media in Modern Advertising with Cory Treffiletti
Q: How does in-scene media affect consumer behavior and brand differentiation?
It creates a positive association between the brand and the content, leading to higher consideration and intent among consumers.
The Power of In-Scene Media in Modern Advertising with Cory Treffiletti
Q: What is the creators' role in this? Do they sign up for the program and select the brands they're interested in supporting?
Creators can join a self-service program and select brands they wish to collaborate with, facilitating a faster process for brands to engage with them.
The Power of In-Scene Media in Modern Advertising with Cory Treffiletti
Q: What is In Scene Media exactly?
In Scene Media allows brands to place products within content to create a more engaging and non-disruptive advertising experience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
Household Income
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Frequently Asked Questions About Future Proof

What is Future Proof about and what kind of topics does it cover?

The content covers the evolving landscape of marketing by exploring topics like community-driven marketing, customer-centric innovation, and the impact of technology and creativity in advertising. Discussions include the roles of various platforms such as TikTok and Discord, insights into consumer behavior, and innovative strategies across industries like insurance, food, and tech. The speakers often share practical advice for brand leaders and marketers, making the content rich in actionable insights that reflect the latest trends and methodologies shaping the marketing sector. The podcast likely adopts an analytical approach, combining industry expertise with academic perspectives to equip listeners with knowledge for the future of brandi... more

Where can I find podcast stats for Future Proof?

Rephonic provides a wide range of podcast stats for Future Proof. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Future Proof and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Future Proof get?

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What are the audience demographics for Future Proof?

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How many subscribers and views does Future Proof have?

To see how many followers or subscribers Future Proof has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Future Proof?

These podcasts share a similar audience with Future Proof:

1. Uncensored CMO
2. The So What from BCG
3. HBR IdeaCast
4. HBR On Leadership
5. The McKinsey Podcast

How many episodes of Future Proof are there?

Future Proof launched 7 years ago and published 211 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Future Proof?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Future Proof?

Rephonic pulls ratings and reviews for Future Proof from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of Future Proof. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Future Proof?

Recent guests on Future Proof include:

1. Conny Kalcher
2. Cory Treffiletti
3. Dani Ruggles
4. Michael Nevski
5. Dan Levi
6. Esteban Ribero
7. Derya Matras
8. Chris Mullins

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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