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The WARC Podcast

WARC
Creative Effectiveness
Marketing Effectiveness
Sustainability
Marketing Strategy
Agency Relationships
Creative Ladder
Polarization
Marketing
Generative AI
Heineken
Masculinity
Cannes Lions
Attention Measurement
Freddie Heineken
E-Commerce
Programmatic Advertising
Sports Washing
Mental Health
Digital Media
Profitability

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

PublishesTwice weeklyEpisodes414Founded5 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The WARC Podcast

Latest Episodes

Most brands in China show weakness in the mid-funnel, resulting in decreased brand differentiation. WARC’s Jenny Chan explores practical guides for brands to win efficiently in this stage with WPP China's Dennis Potgraven and Lauren Cadman.

How do you know if creator marketing is really building brands or just delivering a sugar rush of short-term views? WARC's Anna Hamill and Catherine Driscoll discuss the creator campaigns achieving real life impact, based on the recent 'What's Workin... more

Research from WARC + Aletheia found that a values-driven approach to insights, messaging and media leads to lifts in ad preference, likability, and relevance. LIONS Advisory's Imaad Ahmed and WARC's Anna Hamill discuss the findings and why they matte... more

How did the world's best brands get so big? Richard Shotton, behavioural scientist and author of Hacking The Human Mind, joins David Tiltman to discuss real life examples of behavioural science growing brands and why the discipline is due a resurgenc... more

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Recent Guests

Richard Shotton
Author and researcher, focusing on behavioral science in marketing
Author of 'Hacking The Human Mind'
Episode: Behavioural science is still marketing's secret weapon
Matt Foley
Marketing leader at Pernod Ricard
Pernod Ricard
Episode: The Effective CMO: Pernod Ricard's Matt Foley
Leila Fataar
Strategic advisor and founder of Culture Branding Studio, Platform 13, author of Culture Led Brands.
Platform 13
Episode: The true meaning of cultural relevance
Ken Favaro
Chief Strategy Officer at BERA AI
BERA AI
Episode: Best of 2025: How brand equity drives growth
Michael Reh
Head of Data Science at BERA AI
BERA AI
Episode: Best of 2025: How brand equity drives growth
Felipe Thomaz
Associate professor of marketing, deputy director of the Oxford Future of Marketing Initiative, and director of the university's diploma in Artificial Intelligence for Business.
University of Oxford
Episode: Best of 2025: What 1.1 million purchase journeys tell us about reach
Dom Boyd
Managing Director of Kantar Insights and the Marketing Effectiveness Practice
Kantar
Episode: Best of 2025: Shifting from campaigns to creative platforms
Tiffany Perkins Munn
Head of data and analytics for Connected Commerce, Payment and Digital Wallets at JPMorganChase and author of the book Data Decoded.
JPMorganChase
Episode: 2026 trends: The zero-click customer journey
Stephen Whiteside
WARC's Head of Content for the Americas and contributor to the Marketers Toolkit.
WARC
Episode: 2026 trends: The zero-click customer journey

Host

Anna Hamill
Senior Editor at WARC, focusing on insights and direction in marketing effectiveness.

Reviews

4.9 out of 5 stars from 102 ratings
  • The Marketing Effectiveness Powerhouse in Audio format

    I love WARC, and for anyone having access to the platform - you know what you are getting. But having this podcast available for everyone else feels like an insider view on the amazing world of marketing effectiveness.

    Having been invited twice on the show, I can only say that their invitee list is stellar! :)

    Apple Podcasts
    5
    The Marketing Engineer
    Belgium3 months ago
  • An essential daily listen for marketers!

    Great topics. Incredible research, knowledge, information and value for marketers.

    Apple Podcasts
    5
    ContraMinds Labs
    India5 months ago
  • For Listener Experience — Editing Matters!

    The April 24, 2025 episode was recommended to me, but I simply couldn’t get through it with all of the distractions and detractors: noise and repeated sirens in the background for extended periods, speaker cross-talk, hard-to-follow topic through-line, etc. Please consider that there is more to podcast quality than good microphones and snazzy soundbites. Guess I’ll just read the transcript…

    Apple Podcasts
    2
    brainechick27
    Germany9 months ago
  • Recommended Listening for Marketers

    WARC is one of the top places to find the latest marketing thinking and their podcast is no different. The show covers a broad range of topics and covers them in a thoughtful way, if you work in marketing then the WARC Podcast is well worth listening to.

    Apple Podcasts
    5
    chris463
    United Kingdoma year ago
  • Excellent Variety and Depth of Topics

    Great coverage of topics that are relevant for marketing, and usually covering details with a decent level of depth. Appreciate the length of episodes as they aren’t too long.

    Apple Podcasts
    5
    chris463
    Switzerlanda year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insightful discussions on the latest marketing trends and strategies.
Hosts are knowledgeable and engage well with expert guests.
Content offers valuable takeaways for marketing professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Effective CMO: Pernod Ricard's Matt Foley
Q: Do you see AI playing a greater role in the coming year for your brands?
Yes, AI is enhancing audience segmentation, media purchasing, and personalization in marketing, making brand messages more targeted.
The Effective CMO: Pernod Ricard's Matt Foley
Q: What are the biggest causes for concern for marketers moving forward?
Marketers face challenges with the fragmentation of consumer touchpoints and the need to maintain brand consistency across different platforms.
The Effective CMO: Pernod Ricard's Matt Foley
Q: What is your philosophy on marketing effectiveness, and what does that phrase mean to you in the context of your brands?
Great marketing makes it easy for consumers to connect with brands and recognize their distinctiveness, driving both brand building and commercial execution.
Behavioural science is still marketing's secret weapon
Q: What's your take on the state of behavioral science when it comes to marketing?
Richard Shotton suggests that many successful businesses use behavioral science principles, even if unknowingly, and emphasizes that these principles often become common sense over time.
Global Ad Trends: navigating media's 'new normal'
Q: How does AI influence the ad market?
AI is helping to fuel advertising spend growth by driving efficiencies and enabling a new category of advertisers to emerge.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About The WARC Podcast

What is The WARC Podcast about and what kind of topics does it cover?

Focusing on marketing effectiveness, episodes frequently cover trends, strategies, and innovations within the marketing landscape. A wide range of topics, from the creator economy and e-commerce challenges to customer experience gaps and AI's impact on branding, are deeply analyzed. Unique insights often come from industry leaders and experts, making the discussions rich and informative for marketing professionals. This podcast serves as a resource for marketers looking to adapt and thrive amidst rapid changes in consumer behavior and technology.

Where can I find podcast stats for The WARC Podcast?

Rephonic provides a wide range of podcast stats for The WARC Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The WARC Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The WARC Podcast get?

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What are the audience demographics for The WARC Podcast?

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How many subscribers and views does The WARC Podcast have?

To see how many followers or subscribers The WARC Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The WARC Podcast?

These podcasts share a similar audience with The WARC Podcast:

1. Uncensored CMO
2. Nudge
3. On Strategy Showcase
4. Marketing Against The Grain
5. The a16z Show

How many episodes of The WARC Podcast are there?

The WARC Podcast launched 5 years ago and published 414 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The WARC Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The WARC Podcast?

Rephonic pulls ratings and reviews for The WARC Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The WARC Podcast?

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What guests have appeared on The WARC Podcast?

Recent guests on The WARC Podcast include:

1. Richard Shotton
2. Matt Foley
3. Leila Fataar
4. Ken Favaro
5. Michael Reh
6. Felipe Thomaz
7. Dom Boyd
8. Tiffany Perkins Munn

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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