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Artwork for How to Market Your Horse Business

How to Market Your Horse Business with Denise Alvarez

Denise Alvarez
Marketing Strategies
Social Media Marketing
Equestrian Business
Email Marketing
Equine Business
Entrepreneurship
Equine Marketing
Social Media Engagement
Goal Setting
Horse Business Owners
Equestrian Industry
Coaching
Niche Marketing
SEO
Website Design
Equestrian Entrepreneurs
Marketing Strategy
Team Culture
Rebranding
One-On-One Coaching

How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bi... more

PublishesWeeklyEpisodes206Founded5 years ago
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Artwork for How to Market Your Horse Business

Latest Episodes

Most equine entrepreneurs avoid the hard stuff — but not Chelsea Lothrop.

In this episode, you’ll hear how leaning into uncomfortable, scary, and uncertain decisions helped Chelsea build a business that’s not only successful but deeply aligned.

Fro... more

YouTube

✨ Access full replays + daily workbook through Friday, December 12 → Stormlily.com/reset

✨ Join my growth-focused coaching circles for equestrian entrepreneurs ready to leave striving behind and build from a place of purpose:

Enroll in The Business... more

✨ Access full replays + daily workbook through Friday, December 12 → Stormlily.com/reset

✨ Join my growth-focused coaching circles for equestrian entrepreneurs ready to leave striving behind and build from a place of purpose:

Enroll in The Business... more

✨ Access full replays + daily workbook through Friday, December 12 → Stormlily.com/reset

✨ Join my growth-focused coaching circles for equestrian entrepreneurs ready to leave striving behind and build from a place of purpose:

Enroll in The Business... more

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Recent Guests

Chelsea Lothrop
An equine photographer specializing in private client show photography.
Chelsea Lothrop Photography
Episode: The Bold Business Move Most Equine Entrepreneurs Avoid With Chelsea Lothrop
Megan Hensley
Known as The Donkey Farrier, she specializes in donkey hoof care and online education for donkey owners.
Donkeyhooves
Episode: The Power of Knowing Your Strength & Owning It With Megan Hensley The Donkey Farrier
Brooke Drassal
Equine body worker and entrepreneur
Drassal Equine Bodywork
Episode: Let Go of the Timeline & Trust the Process With Brooke Drassal
Amy McGann
Brand strategist and copywriter passionate about storytelling.
Unbridled Form
Episode: Ditch Generic Messaging & Craft a Brand Story with Amy McGann
Polly Hey
Equine attorney and author
Hey & Hey, Attorneys at Law
Episode: Protect Your Horse Business: 5 Legal Essentials from Equine Attorney Polly Hey
Nikki Hall
Co-founder of Horse Sense Learning Levels, an online resource for equine instructors.
Horse Sense Learning Levels
Episode: From Arena to Online: How Nikki Hall Turned Her Riding Curriculum into an Online Business
Stacy Westfall
Professional horse trainer and online educator known for her bridalist ride.
Episode: From Trainer to Educator: Stacy Westfall on Training, Teaching & Transitions
Nevada Miller
A silversmith and the founder of Be A Maker School, helping new gear makers learn their craft.
Be A Maker School
Episode: Lessons on Blending Craftsmanship, Business & Family with Nevada Miller
Nicole Berthelot
Licensed Equestrian Canada Bee Dressage Judge and Business Manager at Amelia Newcomb Dressage
Amelia Newcomb Dressage
Episode: Wearing Too Many Hats? How to Delegate Like a Pro in Your Equine Business with Nicole Berthelot

Host

Denise Alvarez
Denise Alvarez is a marketing expert dedicated to helping equine entrepreneurs enhance their businesses through practical marketing tips and strategies. She provides valuable insights and actionable advice tailored to individuals in the horse industry, drawing from her own experiences and the challenges faced by fellow business owners.

Reviews

5.0 out of 5 stars from 35 ratings
  • Hits home and expands possibilities

    Thanks so much for providing this podcast. I came into the horse business as a full time career later in life. It has long been a side hustle. The reality of trying to make a living is hard for someone non- salesy like me. The costs of doing business and what people want to pay is not realistic as you work to get off the ground. Perseverance and making smart choices by educating myself with a podcast like yours helps. Just a note, the interview with the Plaid Horse founder was very inspiring. ... more

    Apple Podcasts
    5
    Circle 3 Dressage
    United States10 months ago
  • Great information for horse business owners!

    I just recently listened to one of Denise Alvarez’s podcasts and I am kicking myself that I didn’t start listening to them sooner! I have gained so much great information from just one podcast. I’m looking forward to listening to more! Even though I’m the director of a horse rescue - not an equine business - I find that so many of these tips apply my situation, as well. Wonderful content - thank you!

    Apple Podcasts
    5
    Erinaphillips
    United States3 years ago
  • Amazing Teacher!

    Denise offers so much amazing advice in this podcast and is a wonderful teacher. I'm still just starting out my business, but I would be so much farther behind if I hadn't started listening to this podcast, and I'm not even 20 episodes in yet! Thank you, Denise for sharing all your knowledge!

    Apple Podcasts
    5
    Palomino and Pinto
    United States3 years ago
  • A must-subscribe for all equestrian biz owners

    This is a wonderfully informative podcast for anybody who owns or operates a horsey business. Denise has a lovely voice, the audio quality is very good, and she has a knack for knowing what business owners need to hear. Highly recommend!

    Apple Podcasts
    5
    Shen sport
    United States5 years ago
  • So good!

    Denise simplifies marketing for all of us! She is easy to listen to, packs a lot in a short podcast, and gives strategies that can be immediately put into practice.

    Apple Podcasts
    5
    Brittany228
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many listeners value the community aspect, where they can hear experiences from fellow equine business owners, fostering a sense of shared journey and motivation.
The host is praised for her approachable and clear teaching style, which makes complex marketing concepts understandable.
Listeners appreciate the actionable marketing insights, finding them relevant and immediately applicable to their businesses.

Top Marketing Podcasts

Talking Points

Recent interactions between the hosts and their guests.

When Your Equine Business Loses Its Shine, Remember This
Q: What kind of impact do I want to have through my business?
They should think about the broader impact they wish to achieve in their clients' lives and their community.
When Your Equine Business Loses Its Shine, Remember This
Q: What part of my work feels most sacred or fulfilling?
They should consider what aspect of their work lights them up the most, even during tough times.
When Your Equine Business Loses Its Shine, Remember This
Q: What is the story behind why I started this business?
Listeners are encouraged to reflect on their origin story and the problem they hoped to solve.
How to Get Paid for the Products You Already Recommend with Jamie Birch
Q: What are some myths or objections that people are believing around affiliate marketing?
Some believe it's scammy or that you can't sell products through it. Others think you need a website or that they don't have time for it. However, affiliate marketing is legitimate and can be done through social media or by texting clients.
How to Get Paid for the Products You Already Recommend with Jamie Birch
Q: How would you describe affiliate marketing?
At its simplest form, it's selling other people's stuff; it's taking word of mouth, putting a tracking component onto it, and rewarding referrals.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About How to Market Your Horse Business

What is How to Market Your Horse Business about and what kind of topics does it cover?

The content focuses on providing marketing insights, strategies, and support specifically tailored for individuals in the equine industry looking to either establish or improve their horse-related businesses. Topics often include social media growth, effective email marketing techniques, and website development, all designed to empower horse business owners with actionable advice. The blend of expert interviews and real-life experiences from fellow entrepreneurs offers listeners a relatable and motivational perspective on navigating business growth in the equestrian field. Notably, there is a strong emphasis on simplifying marketing concepts, making them accessible and applicable for busy professionals in the horse industry.

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How many listeners does How to Market Your Horse Business get?

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Which podcasts are similar to How to Market Your Horse Business?

These podcasts share a similar audience with How to Market Your Horse Business:

1. Good Content with Shannon McKinstrie
2. Cowgirls with Cameras
3. The Money Barrel
4. Train Your Own Horse with Stacy Westfall
5. Freedom Focus Photography

How many episodes of How to Market Your Horse Business are there?

How to Market Your Horse Business launched 5 years ago and published 206 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on How to Market Your Horse Business?

Recent guests on How to Market Your Horse Business include:

1. Chelsea Lothrop
2. Megan Hensley
3. Brooke Drassal
4. Amy McGann
5. Polly Hey
6. Nikki Hall
7. Stacy Westfall
8. Nevada Miller

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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