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Artwork for How to Market Your Horse Business

How to Market Your Horse Business with Denise Alvarez

Denise Alvarez
Marketing Strategies
Social Media Marketing
Equestrian Business
Email Marketing
Equine Business
Entrepreneurship
Equine Marketing
Social Media Engagement
Goal Setting
Horse Business Owners
Equestrian Industry
Niche Marketing
Coaching
SEO
Website Design
Equestrian Entrepreneurs
Marketing Strategy
Team Culture
Rebranding
One-On-One Coaching

How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bi... more

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BusinessEntrepreneurshipMarketing

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Recent Guests

Sausha Davis
Sales coach with a focus on helping equestrian entrepreneurs, mother of four, and rancher.
Episode: Learn to Close Sales Without the Cringe With Sausha Davis
Jamie Birch
Expert in affiliate marketing for the equine industry
Equine RevShare
Episode: Grow Your Reach & Revenue: How to Build an Affiliate Program That Works in the Equine Industry with Jamie Birch
Chelsea Lothrop
An equine photographer specializing in private client show photography.
Chelsea Lothrop Photography
Episode: The Bold Business Move Most Equine Entrepreneurs Avoid With Chelsea Lothrop
Megan Hensley
Known as The Donkey Farrier, she specializes in donkey hoof care and online education for donkey owners.
Donkeyhooves
Episode: The Power of Knowing Your Strength & Owning It With Megan Hensley The Donkey Farrier
Brooke Drassal
Equine body worker and entrepreneur
Drassal Equine Bodywork
Episode: Let Go of the Timeline & Trust the Process With Brooke Drassal
Amy McGann
Brand strategist and copywriter passionate about storytelling.
Unbridled Form
Episode: Ditch Generic Messaging & Craft a Brand Story with Amy McGann
Polly Hey
Equine attorney and author
Hey & Hey, Attorneys at Law
Episode: Protect Your Horse Business: 5 Legal Essentials from Equine Attorney Polly Hey
Nikki Hall
Co-founder of Horse Sense Learning Levels, an online resource for equine instructors.
Horse Sense Learning Levels
Episode: From Arena to Online: How Nikki Hall Turned Her Riding Curriculum into an Online Business
Stacy Westfall
Equestrian entrepreneur, podcaster, and horse training expert
Episode: Stacy Westfall’s Top Marketing Tips for Building Your Equestrian Business

Host

Denise Alvarez
Host of a podcast focused on marketing strategies for horse business owners, offering practical advice and step-by-step strategies to improve their marketing efforts. Denise effectively combines her expertise in marketing with insights from fellow entrepreneurs in the equine industry.

Reviews

5.0 out of 5 stars from 36 ratings
  • Hits home and expands possibilities

    Thanks so much for providing this podcast. I came into the horse business as a full time career later in life. It has long been a side hustle. The reality of trying to make a living is hard for someone non- salesy like me. The costs of doing business and what people want to pay is not realistic as you work to get off the ground. Perseverance and making smart choices by educating myself with a podcast like yours helps. Just a note, the interview with the Plaid Horse founder was very inspiring. ... more

    Apple Podcasts
    5
    Circle 3 Dressage
    United Statesa year ago
  • Great information for horse business owners!

    I just recently listened to one of Denise Alvarez’s podcasts and I am kicking myself that I didn’t start listening to them sooner! I have gained so much great information from just one podcast. I’m looking forward to listening to more! Even though I’m the director of a horse rescue - not an equine business - I find that so many of these tips apply my situation, as well. Wonderful content - thank you!

    Apple Podcasts
    5
    Erinaphillips
    United States3 years ago
  • Amazing Teacher!

    Denise offers so much amazing advice in this podcast and is a wonderful teacher. I'm still just starting out my business, but I would be so much farther behind if I hadn't started listening to this podcast, and I'm not even 20 episodes in yet! Thank you, Denise for sharing all your knowledge!

    Apple Podcasts
    5
    Palomino and Pinto
    United States3 years ago
  • A must-subscribe for all equestrian biz owners

    This is a wonderfully informative podcast for anybody who owns or operates a horsey business. Denise has a lovely voice, the audio quality is very good, and she has a knack for knowing what business owners need to hear. Highly recommend!

    Apple Podcasts
    5
    Shen sport
    United States5 years ago
  • So good!

    Denise simplifies marketing for all of us! She is easy to listen to, packs a lot in a short podcast, and gives strategies that can be immediately put into practice.

    Apple Podcasts
    5
    Brittany228
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host is praised for her clear communication style and ability to make complex marketing concepts easily understandable.
The insights from fellow entrepreneurs featured in episodes are particularly appreciated for their relevance and relatability.
Reviews highlight the podcast as motivational and supportive, especially for those feeling overwhelmed by the business side of things.
Listeners find the content to be exceptionally useful for navigating the complexities of marketing in the equine industry.

Talking Points

Recent interactions between the hosts and their guests.

Learn to Close Sales Without the Cringe With Sausha Davis
Q: What are some specific things you would share with an equestrian entrepreneur who is struggling with sales?
Understand who you are talking to and use personality types to tailor your sales conversations. Also, explore digital products and community-building strategies to create recurring revenue.
Grow Your Reach & Revenue: How to Build an Affiliate Program That Works in the Equine Industry with Jamie Birch
Q: How can a brand that is new or small benefit from affiliate marketing?
Jamie asserts that even small brands can effectively use affiliate marketing to engage existing networks and increase product visibility by incentivizing referrals.
Grow Your Reach & Revenue: How to Build an Affiliate Program That Works in the Equine Industry with Jamie Birch
Q: What is affiliate marketing and how can it benefit equine businesses?
Jamie Birch explains that affiliate marketing involves selling other people's products while allowing others to sell your own, providing mutual benefits through shared commissions.
When Your Equine Business Loses Its Shine, Remember This
Q: What kind of impact do I want to have through my business?
They should think about the broader impact they wish to achieve in their clients' lives and their community.
When Your Equine Business Loses Its Shine, Remember This
Q: What part of my work feels most sacred or fulfilling?
They should consider what aspect of their work lights them up the most, even during tough times.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About How to Market Your Horse Business

What is How to Market Your Horse Business about and what kind of topics does it cover?

Focusing on the marketing needs of horse business owners, this podcast offers a wealth of practical tips and strategies designed to help equestrian entrepreneurs grow and succeed. Hosted by an experienced marketer, each episode provides insights into various aspects of marketing, including social media growth, effective email campaigns, and the importance of having an informative website. Unique to this podcast is its blend of expert advice and real-life experiences shared by fellow equine business owners, which helps provide listeners with actionable insights that they can implement in their own ventures. Whether listeners are seasoned business owners or just starting out, the content is structured to make marketing accessible and manageab... more

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How many episodes of How to Market Your Horse Business are there?

How to Market Your Horse Business launched 5 years ago and published 211 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on How to Market Your Horse Business?

Recent guests on How to Market Your Horse Business include:

1. Sausha Davis
2. Jamie Birch
3. Chelsea Lothrop
4. Megan Hensley
5. Brooke Drassal
6. Amy McGann
7. Polly Hey
8. Nikki Hall

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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