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In Clear Focus

Bigeye
Marketing
Consumer Insights
Market Research
Quester
Artificial Intelligence
Storytelling
Search Engine Optimization
ROI Swift
Amazon
Planable
Emotional Data
Brett Townsend
Ecommerce
Pepsi
Insights Association
B2B E-Commerce
Innovation
Page Optimizer Pro
Online Marketplace
Advertising Strategy

IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with... more

PublishesWeeklyEpisodes200Founded6 years ago
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Artwork for In Clear Focus

Latest Episodes

IN CLEAR FOCUS: Our guest this week is strategy consultant Kyle Austin Young, who discusses his new book, "Success is a Numbers Game." Kyle explains Probability Hacking: a framework to systematically de-risk goals. We also explore Kyle's 'Success Dia... more

IN CLEAR FOCUS: Jon-Stephen Stansel, the author of the Bigeye Book Club selection, "The 10 Principles of Social Media Marketing," explains why human judgment remains essential: "AI can do a lot, but it doesn't have taste." Jon also discusses timeless... more

IN CLEAR FOCUS: Forget chasing big-name podcasts. This week's guest, publicist Christina Lenkowski, reveals why the real money is in guesting on niche shows packed with your ideal audience. She explains how to use podcast guesting as powerful earned ... more

IN CLEAR FOCUS: Thom Mozloom of The M Network discusses why brands like Bud Light and Cracker Barrel face backlash. He argues their marketers don't understand, or even like, their core audience. Thom explains how to navigate controversy with honesty ... more

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Recent Guests

Kyle Austin Young
An award-winning strategy consultant and author
Author of Success is a Numbers Game
Episode: In Clear Focus: Success is a Numbers Game with Kyle Austin Young
Jon-Stephen Stansel
Founder of Saturn 9 Media and author of The 10 Principles of Effective Social Media Marketing
Saturn 9 Media
Episode: In Clear Focus: The 10 Principles of Social Media Marketing with Jon-Stephen Stansel
Christina Lenkowski
Publicity strategist and founder of Publicity by Christina
Publicity by Christina
Episode: In Clear Focus: Podcast Guesting for Business Growth with Christina Lenkowski
Thom Mozloom
President and CEO of The M Network
The M Network
Episode: In Clear Focus: Values-Driven Marketing with Thom Mozloom
Jessica Gillingham
Founder and CEO of Abode Worldwide, a global public relations agency specializing in hospitality and property technology companies.
Abode Worldwide
Episode: In Clear Focus: Tech-Enabled Hospitality with Jessica Gillingham
Ulli Appelbaum
Internationally recognized brand strategist and author
First the Trousers, Then the Shoes, Author of The Science of Brand Associations
Episode: In Clear Focus: The Science of Brand Associations with Ulli Appelbaum
Amanda Patterson
Founder and CEO of Rocket Fuel Labs, a growth marketing agency specializing in helping startups accelerate growth through data-driven strategies
Rocket Fuel Labs
Episode: In Clear Focus: Rocket Fuel for Startups with Amanda Patterson
Nick Usborne
Highly awarded copywriter, author, and coach with over 40 years of professional experience in advertising and brand communication.
Story Aligned
Episode: In Clear Focus: Brand Authenticity in the Age of AI with Nick Usborne
Kathy Guzmán Galloway
A seasoned consumer package goods strategist, with over 20 years of experience at PepsiCo and consulting with major brands to clarify their positioning.
Kathy Guzmán Galloway Consulting
Episode: In Clear Focus: Hispanic Heritage Month

Host

Adrian Tennant
Host of the podcast and Chief Strategy Officer at Big Eye, bringing insights from his expertise in marketing strategy.

Reviews

5.0 out of 5 stars from 13 ratings
  • Spot-on topics!

    I really like the topics being tackled every episode. Awesome show!

    Apple Podcasts
    5
    flylotus011
    Philippines9 months ago
  • Highly recommended!

    Adrian provides valuable guidance to his listeners, and brings on knowledgeable guests

    Apple Podcasts
    5
    ninja steth jelly 7655
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The variety of expert guests is highly praised, which contributes to the diverse perspectives offered on marketing strategies.
Listeners appreciate the valuable insights and practical advice shared, indicating a high level of trust in the expertise presented.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

In Clear Focus: Success is a Numbers Game with Kyle Austin Young
Q: Kyle, what is the concept of probability hacking?
Kyle defines probability hacking as the process of changing the odds of success by understanding what has to go right and what's likely to go wrong.
In Clear Focus: Success is a Numbers Game with Kyle Austin Young
Q: Kyle, how did you develop your focus on helping people accomplish big goals?
Kyle explains that he organically shifted towards helping people achieve big goals due to personal experiences with layoffs, which led him to recognize the importance of optimizing success.
In Clear Focus: The 10 Principles of Social Media Marketing with Jon-Stephen Stansel
Q: How can brands that might think of themselves as boring create engaging content?
Every brand has something interesting; they need to find out what their audience cares about and create content accordingly.
In Clear Focus: The 10 Principles of Social Media Marketing with Jon-Stephen Stansel
Q: How is the belief that social media can be effectively managed by a single person harmful to brands?
It's unrealistic for larger brands since social media is constant and requires a team for managing content and diverse perspectives.
In Clear Focus: The 10 Principles of Social Media Marketing with Jon-Stephen Stansel
Q: What prompted you to write The 10 Principles of Effective Social Media Marketing?
Jon-Stephen wanted to identify fundamental principles in social media marketing that remain relevant due to the rapidly changing nature of the platforms.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
Interests
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Age Range
Household Income
Social Media Reach

Frequently Asked Questions About In Clear Focus

What is In Clear Focus about and what kind of topics does it cover?

This podcast offers insights into the evolving marketing and advertising landscape, featuring conversations with industry professionals and thought leaders. Common topics include branding, media strategies, creative development, analytics, and the distinctions between B2B and B2C marketing approaches. The podcast also incorporates a monthly book club, providing listeners with exclusive interviews with authors and opportunities for discounts on relevant titles. This diverse range of discussions, combined with practical advice and innovative ideas, makes it a valuable resource for marketers looking to enhance their strategies and knowledge.

Where can I find podcast stats for In Clear Focus?

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How many listeners does In Clear Focus get?

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What are the audience demographics for In Clear Focus?

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How many subscribers and views does In Clear Focus have?

To see how many followers or subscribers In Clear Focus has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to In Clear Focus?

These podcasts share a similar audience with In Clear Focus:

1. BRANDERMAN

How many episodes of In Clear Focus are there?

In Clear Focus launched 6 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact In Clear Focus?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for In Clear Focus?

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What guests have appeared on In Clear Focus?

Recent guests on In Clear Focus include:

1. Kyle Austin Young
2. Jon-Stephen Stansel
3. Christina Lenkowski
4. Thom Mozloom
5. Jessica Gillingham
6. Ulli Appelbaum
7. Amanda Patterson
8. Nick Usborne

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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