Inside Fashion Marketing by Zalando Marketing Services
Zalando Marketing Services GmbHRetail media isn’t just an option—it’s the driving force behind brand growth. As the landscape evolves, brands must go beyond reach and clicks to create real customer connections. Content-driven commerce is on the rise, blending inspiration, entertainment, and shoppable moments to shape the love brands of tomorrow through customer-centric marketing. Join Heike Lari, Director Partner Marketing & Co... more
| Publishes | Monthly | Episodes | 57 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Categories | ManagementBusinessMarketing | ||||
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Latest Episodes
Tune in to our last episode of the 2025 season to hear Kiri Masters - retail media industry expert, columnist, and podcast host of "The Retail Media Breakfast Club" - discuss all things retail media with us. Heike and Kiri talk about what has changed... more
Crocs and ZMS turn inspiration into impact - fusing cultural pulse, bold storytelling, and live moments at our Brand Experience Hub. Dive in with Yann Le Bozec, Group VP & Head of Marketing at Crocs, as he reveals how entertainment-led campaigns spar... more
Join us for a landmark episode as ZMS welcomes its first ever media partner on the show, Dr. Jannika Bock, Managing Director Retail at Google Germany! She joins our host Heike Lari to unpack how the ZMS-Google collaboration is supercharging growth fo... more
Step into a decade of transformation with Joanna Rogers, Managing Director of Zalando Marketing Services, and Andreas Antrup, former ZMS MD and host of this podcast, and now MD Zalando China, as they join Heike Lari to celebrate 10 groundbreaking yea... more
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- Great Show!
Great insights into the fashion world and how it works. Planning to share with my fashion Marketing students as a great form of education as well as insight into some of their favorite brands! Great work - thanks!
Apple Podcasts5Come Back Please
United States2 years ago
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This podcast focuses on the evolving landscape of retail media, emphasizing its role as a catalyst for brand growth. Listeners can expect discussions that merge inspiration and practicality, showcasing innovative strategies that drive genuine customer connections and brand loyalty. Key topics include the integration of AI in marketing, the significance of storytelling for authentic marketing campaigns, and the establishment of 'love brands' through collaboration and cultural engagement. With insights derived from industry leaders and successful partnerships, this series offers valuable knowledge for marketers looking to enhance their strategies in today's content-driven commerce environment.
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How many episodes of this podcast are there?
this podcast launched 5 years ago and published 57 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Yann Le Bozec
2. Dr. Jannika Bock
3. Alma Lipa
4. Dunja Ehlert
5. Iwona Skolicka
6. Chiara Grimoldi
7. Jasmin Bolouri
8. Jamie Bacon
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