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Artwork for Inside Marketing
Small and Medium Enterprises
Brand Development
Marketing Strategies
Customer Relationships
Advertising
Advertising Industry
Consumer Behavior
Economic Insight
B2B Marketing
Loneliness
Ireland
Cost Of Living
Meta
Attention
Philosophy
Media Agencies
User-Generated Content
Authenticity
Consumer Concerns
Marker Video

Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

PublishesTwice monthlyEpisodes154Founded6 years ago
Number of ListenersCategory
Business

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Artwork for Inside Marketing

Latest Episodes

In this, our 150th episode, Dave is joined by The Irish Times Media Solutions' very own Head of Client Rob Kinsella for a look back at the year in Inside Marketing.

This week we're joined by Mike Follett, CEO of Lumen Research, who talks us through the benefits and methodology of attention tracking.

Brand consultant, marketing professor and, according to Dave, a tech millionaire! After a transformative gap of four years Mark Ritson is back. He fills us in on where his thinking is now on Cannes, data, agencies, ai and where it all fits these days... more

This week we're joined by Corin Camenisch, Global Marketing Lead Sum Up, for a look at why small business should be cherished (more so than they currently are).

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Recent Guests

Mark Ritzen
Well-known contributor to the show and the industry, noted for his expertise on marketing effectiveness.
Episode: Ep. 150 - 2025 In Review
Debbie Bourne
Works with Onpost, focuses on brand relevance and innovation.
Onpost
Episode: Ep. 150 - 2025 In Review
Dan Lambert
Marketing professional discussing Bose's community engagement and brand strategy.
Bose
Episode: Ep. 150 - 2025 In Review
Ciaran O'Kane
Ad tech expert known for his candid opinions in the industry.
Episode: Ep. 150 - 2025 In Review
Bob Hoffman
Renowned marketing consultant known for critical perspectives on digital advertising.
Episode: Ep. 150 - 2025 In Review
Mike Follett
CEO of Lumen Research
Lumen Research
Episode: Ep. 149 - The Practice Of Attention
Corin Camenisch
Marketing and Growth Lead at SumUp
SumUp
Episode: Ep. 147 - Why small IS mighty
Debbie Byrne
Managing Director of An Post
An Post
Episode: Ep. 146 - Business Transformation With Debbie Byrne
Yuriy Yarovoy
SVP of Growth at medal.tv, expert in gaming and digital engagement
medal.tv
Episode: Ep. 143 - Why Brands Should Get In The Game.

Host

Dave Wintulich
Host of Inside Marketing and a prominent figure in the marketing industry, specializing in discussions around media strategies and business transformation.

Reviews

4.7 out of 5 stars from 32 ratings
  • All-Star Marketing line-up

    The list of marketing, advertising, digital experts and industry leaders on this podcast is incredible.

    Excellent source of thought leadership, fresh ideas, creativity, and best practice for every marketer.

    Apple Podcasts
    5
    isn1111111
    Ireland5 months ago
  • Great topics, poor audio

    Ep. 25 - great topic, however the interviewee quality was poor made podcast shocking to listen to. Shame

    Apple Podcasts
    3
    mikeyryan173
    Ireland5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the high-quality discussions and expert insights shared by industry leaders, making it a valuable resource for marketing professionals.
Some feedback indicates concerns over audio quality in specific episodes, suggesting a need for improvement in that area.

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Talking Points

Recent interactions between the hosts and their guests.

Ep. 146 - Business Transformation With Debbie Byrne
Q: How do you balance modernizing the brand and giving it a revamp while protecting that legacy?
The transformation began with business strategy instead of a marketing project, ensuring the brand's modernization aligned with its heritage and values.
Ep. 138 - TV Effectiveness
Q: What's your perspective on measurement, generally, and attribution?
Using last-click attribution can lead to poor business decisions and undervalues other channels; a multiple model approach is necessary.
Ep. 138 - TV Effectiveness
Q: Do you think that CTV has lived up to its hype in terms of the early promise?
I personally don't think it has quite lived up to the hype due to higher costs and complexity of acquiring CTV inventory versus linear television.
Ep. 138 - TV Effectiveness
Q: What's your view on TV generally, just to kick us off?
TV suffers from bias, particularly linear television, because marketers often think their media habits apply to the broader population, which is not the case.
IM Bites on Grocery Shopping & Private Label Trends
Q: What are the three main or key takeaways that you found?
Key takeaways include the resistance to private label products in certain categories, the brand loyalty associated with these products, and the increasing trend of consumers buying private label items as they seek better value.

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Frequently Asked Questions About Inside Marketing

What is Inside Marketing about and what kind of topics does it cover?

Focused on the challenges and opportunities in the media and marketing industries, this podcast features insights from senior marketing executives and industry thought leaders. Episodes explore a wide range of topics, including business transformation, the role of gaming in marketing, and innovations in advertising strategies. Guests share unique perspectives on critical issues such as consumer behavior, technological advancements, and sustainability practices within the industry, making it a valuable resource for marketing professionals seeking to stay informed and inspired. With an emphasis on contemporary issues and practical insights, the show offers a blend of expert analysis and real-world applications.

Where can I find podcast stats for Inside Marketing?

Rephonic provides a wide range of podcast stats for Inside Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Inside Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Inside Marketing get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Inside Marketing, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Inside Marketing?

Rephonic provides comprehensive predictive audience data for Inside Marketing, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Inside Marketing have?

To see how many followers or subscribers Inside Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Inside Marketing?

These podcasts share a similar audience with Inside Marketing:

1. Uncensored CMO
2. That's What I Call Marketing
3. The Second Captains Podcast
4. Inside Business with Ciaran Hancock
5. The Left Wing

How many episodes of Inside Marketing are there?

Inside Marketing launched 6 years ago and published 154 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Inside Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Inside Marketing?

Rephonic pulls ratings and reviews for Inside Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Inside Marketing?

Rephonic provides full transcripts for episodes of Inside Marketing. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Inside Marketing?

Recent guests on Inside Marketing include:

1. Mark Ritzen
2. Debbie Bourne
3. Dan Lambert
4. Ciaran O'Kane
5. Bob Hoffman
6. Mike Follett
7. Corin Camenisch
8. Debbie Byrne

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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