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The place to learn from thought leaders in the world of wine and marketing. - Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochure

PublishesDailyEpisodes594Founded8 years ago
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Artwork for Interpreting Wine Podcast

Latest Episodes

Today's conversation features Steven Thompson of Analemma Wines in Mosier on the Oregon side of the Columbia Gorge.

Hearing his origin story we get a sense of both his deeper motivations and twists and turns on the way. But as you will hear, I beli... more

If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026

Brick House should be a familiar name, not just because of their stellar wines, but becaus... more

We close out the Mosaic of Wine series today in the company of Maryam Ahmed, Maryam + Company

The Mosaic of Wine intro

Maryam Ahmed Origin Story - Hospitality focus, Creating a wine brand

Culture - Storytelling development and allowing consumer... more

We continue the Mosaic of Wine series today in the company of Raimonds Tomsons

The Mosaic of Wine intro

Raimonds Tomsons Origin Story - Soviet Union

Culture - Baltics success in sommelier competitions

Expertise - WSET Diploma studies, Trainin... more

Key Facts

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Recent Guests

Savannah Mills
Winemaker at Brick House Vineyards
Brick House Vineyards
Episode: Ep 593: Savannah Mills, Winemaker at Brick House Vineyards, Winery Fingerprint Series
Maryam Ahmed
Food and wine entrepreneur and owner of Maryam & Company
Maryam & Company
Episode: Ep 592: Maryam Ahmed, Maryam + Company, Mosaic of Wine Series 2
Raimonds Tomsons
Reigning Bessamelier of the World and former Bessamelier of Europe.
Episode: Ep 591: Raimonds Tomsons, Mosaic of Wine Series 2
Amelia Jukes
Founder of Hallowed Ground, dedicated to showcasing Australian wines in the UK
Hallowed Ground
Episode: Ep 590: Amelia Jukes, Mosaic of Wine Series 2
Giles Cooke
Master of Wine and founder of Thistledown Wines
Thistledown Wines
Episode: Ep 589: Giles Cooke MW, Thistledown Wines, Mosaic of Wine Series 2
Matthew Deller
CEO of Wirra Wirra and Ashton Hills
Wirra Wirra
Episode: Ep 588: Matt Deller, CEO, Wirra Wirra and Ashton Hills, Mosaic of Wine Series 2
Rachel Clawson
Founder of Barrel Room Media, with a background in viticulture and marketing.
Barrel Room Media
Episode: Ep 587: Rachel Clawson, Barrel Room Media, Mosaic of Wine Series 2
Jasper Morris
Master of Wine, known for his expertise in Burgundy and author of 'Inside Burgundy'
Episode: Ep 586: Jasper Morris, Master of Wine, Mosaic of Wine Series 2
Mikk Parre
Seller master and wine buyer for Bombay Club, independent sommelier, and reigning best sommelier of Europe, Middle East and Africa.
Bombay Club
Episode: Ep 585: Mikk Parre, Bombay Club, Mosaic of Wine Series 2

Host

Lawrence Francis
Host of the series, bringing extensive knowledge in wine and marketing along with a passion for storytelling and community engagement in the wine sector.

Reviews

4.6 out of 5 stars from 100 ratings
  • Lawrence knows wine, but more importantly, he's able to communicate its magic without losing its mystery. Highly recommended.

    Podchaser
    5
    Natalie.MacLean
    4 years ago
  • Amazing host with great stories

    Lawrence is one of the best hosts - you can tell he truly respects the wine world and brings on incredibly knowledgeable guests to share their passion.

    Apple Podcasts
    5
    Alexstrath1
    United States4 years ago
  • Great Series of Informative Interviews

    These podcasts were a godsend for me as I prepare for my final WSET Diploma exam.

    With the exam delays related to Covid, I had, admittedly, gotten a bit off track. These powerhouse interviews with award-winning WSET Diploma recipients really inspired me to get serious about my studies again.

    Chock-full of practical advice covering a range of topics including theory study strategies and exam technique, as well as tips to maximize your approach to the tasting notes portion of the exams are inval... more

    Apple Podcasts
    5
    krolando
    United States5 years ago
  • Great podcasts!

    This a very informative and high level wine podcast. Just what you need as a professional!

    Apple Podcasts
    5
    bozelburg
    Netherlands5 years ago
  • WSET diploma student summit

    This is by far the best information I’ve ever had in attacking the WSET diploma. I enjoyed all of the participants and learned loads from each one.

    Thank you!

    Apple Podcasts
    5
    wine stewardess
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many commend the engaging discussions that balance technical wine concepts with approachable narratives, making it accessible to varied audiences.
Feedback indicates strong respect for the host's ability to connect with guests and draw out insightful discussions about industry trends.
Reviewers often highlight the podcast's informative nature, particularly for those preparing for wine certifications like the WSET.
Listeners appreciate the compelling storytelling and depth of knowledge shared by guests, emphasizing the educational value of each episode.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#244
Australia/Arts/Food
Apple Podcasts
#14
Chile/Arts/Food
Apple Podcasts
#19
Russia/Arts/Food
Apple Podcasts
#96
South Korea/Arts/Food
Apple Podcasts
#110
Spain/Arts/Food
Apple Podcasts
#121
Philippines/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

Ep 593: Savannah Mills, Winemaker at Brick House Vineyards, Winery Fingerprint Series
Q: What would make it easier to attract and retain customers?
Savannah emphasizes the need to invest in enhancing the customer experience and offering unique products alongside maintaining gratitude towards existing customers.
Ep 593: Savannah Mills, Winemaker at Brick House Vineyards, Winery Fingerprint Series
Q: What is it that makes your winery unique compared to any other winery out there?
Savannah explains that everything is estate grown, processed, and fermented on site, creating a unique experience and flavor profile for their wines.
Ep 592: Maryam Ahmed, Maryam + Company, Mosaic of Wine Series 2
Q: What might have been some of the challenges at any point across that journey?
Maryam discusses personal challenges, including not growing up in a wine-drinking household and overcoming assumptions about her experience due to her age and gender.
Ep 582: Liz Mercer, Partner, WISE, Mosaic of Wine Series 2
Q: How has the experience of guests in wine tourism changed over the years?
Guests are looking for a more personalized and intimate experience, evolving from bulk tastings at multiple wineries to curated, story-driven tastings.
Ep 582: Liz Mercer, Partner, WISE, Mosaic of Wine Series 2
Q: What was the motivation behind Liz's return to the Napa Valley wine industry?
Liz faced a pivotal choice returning to Napa Valley but took the risk to pursue her passion in wine rather than stay in financial services.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Frequently Asked Questions About Interpreting Wine Podcast

What is Interpreting Wine Podcast about and what kind of topics does it cover?

This series focuses on the intricacies of the wine industry, showcasing a blend of storytelling, marketing insights, and educational content. Conversations often feature industry experts, sommeliers, and entrepreneurs who provide valuable perspectives on wine production, marketing strategies, and the evolution of wine culture, particularly with an emphasis on sustainability and inclusivity. Noteworthy contributions include discussions on breaking stereotypes surrounding various wine regions and exploring the deeper narratives that shape the wine community. The podcast thus serves as an educational resource for both professionals and enthusiasts, helping listeners engage more meaningfully with the world of wine.

Where can I find podcast stats for Interpreting Wine Podcast?

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How many listeners does Interpreting Wine Podcast get?

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What are the audience demographics for Interpreting Wine Podcast?

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How many subscribers and views does Interpreting Wine Podcast have?

To see how many followers or subscribers Interpreting Wine Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Interpreting Wine Podcast?

These podcasts share a similar audience with Interpreting Wine Podcast:

1. SOMM TV wine & food
2. Wine for Normal People
3. The Wine Conversation
4. The Tim Atkin Cork Talk Podcast
5. The Ezra Klein Show

How many episodes of Interpreting Wine Podcast are there?

Interpreting Wine Podcast launched 8 years ago and published 594 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Interpreting Wine Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Interpreting Wine Podcast?

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What guests have appeared on Interpreting Wine Podcast?

Recent guests on Interpreting Wine Podcast include:

1. Savannah Mills
2. Maryam Ahmed
3. Raimonds Tomsons
4. Amelia Jukes
5. Giles Cooke
6. Matthew Deller
7. Rachel Clawson
8. Jasper Morris

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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