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The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend. Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, New Business Diaries, and IPA On... Talent Matters break down the big issues facing advertising and communi... more

PublishesWeeklyEpisodes99Founded11 years ago
Number of ListenersCategory
Business

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Artwork for IPA Podcast

Latest Episodes

The IPA Making Sense Podcast: Sarah Gale by Institute of Practitioners in Advertising (IPA)

Alistair Macrow, former CEO of McDonald's UK & Ireland, joins the IPA Effectiveness Files podcast to discuss his journey from CMO to CEO, the value that marketing brings to a business, his advice for agencies and much more.

In the first episode of our Making Sense Podcast, IPA Head of Marketing and Data Innovation Simon Frazier sits down with the inimitable Rory Sutherland. Their discussion spans TK Maxx, geriatric aids, the value of sometimes ‘being more puppy’, and wh... more

Author, Founder of My Bump Pay and former Head of Growth at OMD UK, Tobi Asare joins the IPA New Business Diaries podcast to talk to Mediaplus UK's Pedro Martins about key lessons she's learnt from her career so far. They explore the benefits of test... more

Key Facts

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Recent Guests

Alistair Macrow
Former Chief Executive of McDonald's, UK and Ireland
McDonald's
Episode: The Effectiveness Files: Alistair Macrow
Rory Sutherland
Vice Chairman of Ogilvy and author of several best-selling books including Alchemy.
Ogilvy
Episode: The IPA Making Sense Podcast: Rory Sutherland
Tobi Asare
Former head of growth at Omd UK, author of 'The Blend', and founder of My Bump Pay
Omd UK
Episode: New Business Diaries: Pedro Martins and Tobi Asare
Anna Donaghey
An alcohol mindset coach, author and host of the Big Drink Rethink podcast.
The Big Drink Rethink podcast
Episode: IPA On... Drinking Culture
Peter Semple
Chief Executive of the circular fashion marketplace T-Pop
T-Pop
Episode: The Effectiveness Files: Depop
Sophie Devonshire
Chief Executive of the Marketing Society and a best-selling author
The Marketing Society
Episode: New Business Diaries: Ellie Olliff and Sophie Devonshire
Mercy Abel
Multi-award-winning marketer, speaker, and co-founder of Futures Unlocked
Futures Unlocked
Episode: IPA On... Mentorship matters
Adam Hill
Creative and strategic entrepreneur, founder of Designate and radio presenter
Designate
Episode: IPA On... Side Hustles
Tom Trevelyan
Brand Director at Neverland and expert in brand building and new business strategies
Neverland
Episode: New Business Diaries: Ellie Olliff, Oli Richards and Tom Trevelyan

Hosts

Paul Bainsfair
Host of the IPA Podcast
Ellie Olliff
New Business Director and Partner at BBH
Antonia Stearn
Host of IPA On Talent Matters

Reviews

4.6 out of 5 stars from 23 ratings
  • Great.

    Interesting, in depth and worth a listen.

    Apple Podcasts
    5
    Farshionistar
    Australia10 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners find the content interesting and in-depth, noting the value in the discussions around contemporary advertising challenges.
The podcast is seen as a worthwhile listen for professionals seeking to stay informed about trends and innovations in the field.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#153
Poland/Business
Apple Podcasts
#164
South Africa/Business
Apple Podcasts
#217
Ukraine/Business
Apple Podcasts
#226
Hong Kong/Business

Talking Points

Recent interactions between the hosts and their guests.

The Effectiveness Files: Alistair Macrow
Q: How did McDonald's improve its advertising and communication?
By focusing on building brand trust and emotional resonance with customers through strategic advertising.
The Effectiveness Files: Alistair Macrow
Q: What was the shift that M&S was going through at that point?
M&S was struggling with its brand identity across different product lines and needed to clarify its value proposition to customers.
New Business Diaries: Jess Gibb and Rebecca Nunneley
Q: What piece of advice can you give to agencies to help them win?
Ask for that extra meeting, ask for that piece of research, and don't assume you can't.
New Business Diaries: Jess Gibb and Rebecca Nunneley
Q: So tell us a little bit more about what the AAR does that sets them apart in the market.
We have evolved from being a pitch intermediary to a proper marketing consultancy, answering broader questions.
New Business Diaries: Jess Gibb and Rebecca Nunneley
Q: So what advice would you give to someone who wants to become the next Rebecca?
Try and get yourself onto every single call in every single meeting.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About IPA Podcast

What is IPA Podcast about and what kind of topics does it cover?

Focused on the advertising, media, and marketing communications sectors, this series explores pressing issues and innovative ideas impacting these industries. Notable themes include sustainable growth strategies, the significance of diversity and inclusion, and evolving practices within agency-client relationships. Episodes feature in-depth conversations with industry leaders, offering insights into various aspects such as creative processes, mentorship importance, and the integration of technology in marketing. The unique blend of personal stories and professional experiences shared by guests makes the discussion relatable and engaging for its audience, providing actionable takeaways for professionals in the field.

Where can I find podcast stats for IPA Podcast?

Rephonic provides a wide range of podcast stats for IPA Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to IPA Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does IPA Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for IPA Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for IPA Podcast?

Rephonic provides comprehensive predictive audience data for IPA Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does IPA Podcast have?

To see how many followers or subscribers IPA Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to IPA Podcast?

These podcasts share a similar audience with IPA Podcast:

1. The Campaign Podcast
2. Uncensored CMO
3. On Strategy Showcase
4. The News Agents
5. The Rest Is Entertainment

How many episodes of IPA Podcast are there?

IPA Podcast launched 11 years ago and published 99 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact IPA Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for IPA Podcast?

Rephonic pulls ratings and reviews for IPA Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for IPA Podcast?

Rephonic provides full transcripts for episodes of IPA Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on IPA Podcast?

Recent guests on IPA Podcast include:

1. Alistair Macrow
2. Rory Sutherland
3. Tobi Asare
4. Anna Donaghey
5. Peter Semple
6. Sophie Devonshire
7. Mercy Abel
8. Adam Hill

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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