聚焦廣告：短影音 × 品牌故事的放大鏡
聚焦廣告這裡是聚焦廣告！我們用最簡單的方法聊短影音、社群行銷和品牌經營秘訣，讓你的創意上線、品牌聚焦，每週帶來靈感和好點子。 -- Hosting provided by SoundOn
| Publishes | Weekly | Episodes | 3 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Language |  Korean | Categories | ArtsBusinessMarketing | ||
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本集探討如何幫助老闆們重新思考其短影音策略，從單純的產品或知識分享，轉變為更具娛樂性和互動性的「節目化」內容，讓各大產業的老闆們在競爭激烈的短影音平台中脫穎而出，有效建立個人品牌影響力。
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短影音與宣傳片的終極目標可能都關乎品牌建立或銷售推廣，但其「玩（作）法」卻大相逕庭。本集深入剖析短影音（Short-form Videos）與宣傳片（Promotional Films）這兩種常見影片形式的核心差異、策略目標與應用場景，以協助企業主或行銷人更精準地規劃行銷資源。
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在當今資訊爆炸、注意力分散的數位時代，探討用四個關鍵策略來有效抓住觀眾的注意力
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聚焦廣告：短影音 × 品牌故事的放大鏡 launched 4 months ago and published 3 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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