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咖啡日常

Mr. T

一個關於咖啡時事,咖啡品牌設計和咖啡教育的節目。

PublishesTwice monthlyEpisodes9Founded5 months ago
Language
Korean
Number of ListenersCategories
BusinessManagement

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本集重點:

不要以為咖啡賣得平就會贏取顧客的忠誠度,有四件事在開咖啡店之前要知道的

《咖啡日常》

一個在咖啡產業中的設計師,同大家分享同咖啡相關的時事,品牌建立和咖啡教育的節目。

主持: Mr. T (CQI Q Grader, SCA Roasting, Sensory, Brewing, Green Professional)

製作:Flecha Culture Creation Limited

email: info@flechaculturecreation.com

本集重點:

泰國連鎖咖啡店老板分享的六個成功秘訣

1 本身要熱愛咖啡

2 賣的是市場有需求的東西

3 不要做自己喜歡的事,要做別人喜歡的事

4 有SOP, 要能覆製才能發展

5 賣的東西要比人好,但要比人平

6 不做少眾精品咖啡模式

《咖啡日常》

一個在咖啡產業中的設計師,同大家分享同咖啡相關的時事,品牌建立和咖啡教育的節目。

主持: Mr. T (CQI Q Grader, SCA Roasting, Sensory, Brewing, Green Professional... more

本集重點:

* 沒名氣的咖啡店要擺市集,有名氣的也要擺市集

* 現在買咖啡豆有很多渠道,為何還要跑產區的理由

* 當咖啡公司開始由小轉大時,老板在處理人事上應該要注意的一些事情

《咖啡日常》

一個在咖啡產業中的設計師,同大家分享同咖啡相關的時事,品牌建立和咖啡教育的節目。

主持: Mr. T (CQI Q Grader, SCA Roasting, Sensory, Brewing, Green Professional, Taiwan Coffee Mania Roastin... more

本集重點:

* 有些咖啡公司表面上好像有願景或是mission statement,但你問公司內的人時沒有人答得出。那些宣言重要嗎?

* 很多咖啡公司只想對外賣多些咖啡和產品,卻忘了管理好自已公司內部的人事。

* 有些咖啡店覺得自己少就不需要有SOP,但SOP無論咖啡店大或少也需要有的。

* 你了解你的客戶嗎?

* 一套好的設計究竟有沒有用?

《咖啡日常》

一個在咖啡產業中的設計師,同大家分享同咖啡相關的時事,品牌建立和咖啡教育的節目。

主持: Mr. T (CQI Q... more

本集重點:

* 獨立小店想爭取多些目光有什麼方法?

* 為何絕大部份參加比賽的也是中小型的獨立小店?

* 比賽得獎後對咖啡店得益有多大?

* 咖啡店成功興否和咖啡的味道無關這句說話有多真實?

* 為何咖啡店的賞罰制度可能迫走好員工?

《咖啡日常》

一個在咖啡產業中的設計師,同大家分享同咖啡相關的時事,品牌建立和咖啡教育的節目。

主持: Mr. T

製作:Flecha Culture Creation Limited

email: info@flechaculture... more

* 一條街上可能有三四間咖啡店加上便利店咖啡和餐廳,一個普通的顧客怎樣選擇咖啡?通常有四點

* 有沒有發覺越特別的的打卡咖啡店,越難擴展?

* 突然之間你創作出一個爆紅飲品,每天突然多了很多人排隊買你的飲品。你應該怎樣利用這個機會去連結你的店和顧客的關係呢?

《咖啡日常》

一個在咖啡產業中的設計師,同大家分享同咖啡相關的時事,品牌建立和咖啡教育的節目。

主持: Chris

製作:Flecha Culture Creation Limited

email: info@flecha... more

本集重點:

*

當咖啡烘焙的生意越做越大時,多數也想擴充自己的烘豆工場,但當真的擴充了發覺很多事情也不順手。原因是心態上沒有跟著公司進步,另外是沒有想過什麼是烘焙流程的POD? POD=Planning, Organize, Deliver。

*

老板自身的經驗為何會影響擴充後的運作呢?

*

不同咖啡公司的老板之間可能性格和處事方式也一樣,為何有些老板的公司比較成功又能夠不斷的擴大。

《咖啡日常》

一個在咖啡產業中的設計師,同大家分享同咖啡相關的時事,品牌建立和咖啡教育... more

現在很多咖啡公司也在價格上比拼,如何在這個紅海中突圍而出呢?參考台灣最貴的自助餐A Joy,從他們的經營理念中,或許可以找到一些答案。在這一集我會探討一下這個定位問題,以下是今集的重點:

* 最高分的咖啡賣多少錢一杯?

* 是否平就有人會買你的咖啡?

* 要鬥平也要看你夠不夠資格

* 不要走錯賽道

* 為什麼有些店不用減價也有很多棒場客?

* 品牌建立沒有捷徑

* 要像東方不敗動作要快

《咖啡日常》

一個在咖啡產業中的設計師,同大家分享同咖啡相關的時事,品牌建立和咖... more

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咖啡日常 launched 5 months ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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