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Artwork for Martina Flor’s Open Studio

Martina Flor’s Open Studio

Martina Flor
Freelancing
Creativity
Lettering Design
Graphic Design
Lettering
Sketching
Time Management
Lettering Artists
Art Business
Confidence
Productivity
Illustrators
Creative Workflow
Client Collaboration
Creative Business
The Lettering Seminar
Don't Method
Artistic Talent
Mindset
Online Workshops

In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doin... more

PublishesTwice monthlyEpisodes214Founded5 years ago
Number of ListenersCategory
Business

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Artwork for Martina Flor’s Open Studio

Latest Episodes

In this podcast episode, Martina Flor interviews Jamie Clarke, a type designer and lettering artist based in the UK. They discuss Jamie's journey into the world of type and lettering, highlighting his transition from a digital agency owner to a succe... more

YouTube

Feeling lost in the crowded world of design? More tools, more platforms, more noise—it’s easy to feel like you have to do everything to stand out. But the designers who actually get attention, clients, and opportunities aren’t doing it all—they’re do... more

YouTube

Sign up for The Lettering Seminar waiting list 2026 here: www.theletteringseminar.com

Download my free checklist Plan For A Kick-Ass Year 2026 here: www.martinaflor.com/plan

For years, I planned my year like most people do, writing ... more

YouTube

Decorative lettering alone won’t cut it anymore. In this video, I break down five key predictions for lettering designers in 2026, the shifts I’m already seeing from clients and creative directors, what skills will matter most, what’s becoming obsole... more

YouTube

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Recent Guests

Jamie Clarke
Type designer and lettering artist, founder of Jamie Clarke Type.
Jamie Clarke Type
Episode: Jamie Clarke: Type Design, Balancing Business & Creativity, AI Challenges & Personal Branding
Gustavo Ferrari
Professional fileteador and sign painter from Buenos Aires, Argentina, and a historian working in traditional Argentine fileteado since 2001.
Episode: Gustavo Ferrari: Tradition and Innovation in Fileteado Porteño Sign Painting
Mike Lowery
New York Times bestselling illustrator, author of Random Illustrated Facts and the Everything Awesome series.
Scholastic
Episode: 204. Mike Lowery: Portfolio Tips, Sketchbooks, Making a Career on Illustration, Crafting Stories and more
Tuesday Bassen
An award-winning illustrator and designer based in Berlin, founder of Tuesday of California.
Tuesday of California
Episode: 202. Tuesday Bassen: Moving Continents, Feminism, Ethical Fashion, and Creative Resilience
Lauren Hom
A lettering artist, designer, muralist, educator, and recent graduate of culinary school.
Episode: 195. Lauren Hom: Passion Projects, Personal Branding and going from Lettering to Culinary Arts.
Becca Courtice
An artist and art instructor based in Ottawa, Canada, who teaches modern calligraphy and hosts Workshop Week.
The Happy Ever Crafter
Episode: 190. How Becca Built a Calligraphy Empire: YouTube Growth, Monetizing Content, and Business Tips
James Hughes
Agent of Folio Illustration Agency, author of The Illustrator's Guide, and YouTube content creator offering practical tips to illustrators.
Folio Illustration Agency
Episode: 187. James Hughes: How to Build a Creative Career Without Burning Out - Martina Flor
Alanna Flowers
Talented lettering artist, designer, and founder of AGF Design Studio. Her expressive lettering has been featured by brands like the Los Angeles Times, Adobe, and American Greetings.
AGF Design Studio
Episode: 181. Alanna Flowers: From Passion to Career—Lettering, Freelance & Finding Opportunities
Jackson Alves
A Brazilian calligraphy artist, lettering designer, and educator
Self-Employed
Episode: 177. Jackson Alves: From Graphic Designer to Global Calligraphy Artist

Host

Martina Flor
Host, lettering artist, author, and educator with a focus on creative business strategies.

Reviews

4.9 out of 5 stars from 71 ratings
  • True gem!

    Martina Flor’s Open Studio podcast is a true gem for anyone interested in creativity, lettering, and the behind-the-scenes of building a meaningful creative career. Martina has a warm, engaging style that makes every episode feel like an inspiring conversation with a trusted mentor.

    She brings a wealth of experience as a lettering artist and entrepreneur, and her insights are always practical, encouraging, and honest. What I love most is how she manages to balance motivation with actionable adv... more

    Apple Podcasts
    5
    *Letter head*
    Spain4 months ago
  • To the point, informative and real.

    I’ve been following Martina’s career for years, admired her work, bought her books and just realized she is not only sharing her immense type and lettering knowledge in workshops but also in short doses in form of this podcast. Really inspiring for everyone thinking about starting a career or improving as an illustration, lettering or graphic design artist. ✌️

    Apple Podcasts
    5
    Mausili
    Germany3 years ago
  • Everything you need - and more!

    Martina Flor’s Open Studio is packed with the best information you can get around lettering, art, business, success, insecurity, how to reach out and so many more topics. I’ve learned so much and have felt heard, supported and reassured. And the best thing is that you can always come back to it to refresh your memory. The content is incredibly interesting, relevant and valuable – don’t miss out!!

    Apple Podcasts
    5
    Anika De Souza
    United Kingdom3 years ago
  • Real & practical

    Martina provides simple and actionable advice for levelling up as a creative. Her episodes are super practical. I love how grounded and down-to-earth she is. You can tell she genuinely cares about helping us. I definitely recommend giving her podcast a listen!

    Apple Podcasts
    5
    Ashao FreeSky
    Canada4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The engaging style of the host, Martina Flor, is frequently mentioned as making the content relatable and inspiring.
Listeners appreciate the practical and actionable advice provided, particularly on building artistic careers and pricing strategies.
Many find the insights on social media and client outreach particularly relevant for their growth as creatives.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#205
Finland/Business

Talking Points

Recent interactions between the hosts and their guests.

195. Lauren Hom: Passion Projects, Personal Branding and going from Lettering to Culinary Arts.
Q: What tips do you have for artists trying to blend their other passions or hobbies with their lettering work?
Blend personal interests into your lettering work to attract a devoted audience, whether it's through themes, mediums, or representations.
195. Lauren Hom: Passion Projects, Personal Branding and going from Lettering to Culinary Arts.
Q: How has a culinary school inform your lettering work if it has in some way?
Culinary school has informed my lettering in the sense that I learned precision and technical skills which relate closely to lettering.
190. How Becca Built a Calligraphy Empire: YouTube Growth, Monetizing Content, and Business Tips
Q: What is one piece of advice you would give someone that is just starting out with modern calligraphy and lettering?
My easiest baseline advice for anybody is just that it's supposed to be fun. If it's not feeling fun, then something's wrong.
186. The Power of Personal Projects & Building a Career on Your Own Terms – Martina Flor
Q: How do you keep everything straight without losing your mind?
By asking for help and building a team to manage various tasks effectively.
186. The Power of Personal Projects & Building a Career on Your Own Terms – Martina Flor
Q: Where would you recommend anybody start if they wanted to dabble more or take a step towards maybe being a lettering artist?
Start by drawing often and observing the typography around you, and then consider learning the fundamentals more seriously.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Interests
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Frequently Asked Questions About Martina Flor’s Open Studio

What is Martina Flor’s Open Studio about and what kind of topics does it cover?

Focused on supporting aspiring and established artists, insights from this resource aim to guide listeners through the nuances of building a successful career in lettering and art. Key topics include practical strategies for honing artistic skills, navigating social media and marketing, establishing client relationships, and understanding the business dynamics of illustration. The content is enriched with interviews featuring accomplished artists and co-hosts, blending valuable personal experiences with actionable advice, making it essential for anyone looking to thrive in the creative industry.

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Which podcasts are similar to Martina Flor’s Open Studio?

These podcasts share a similar audience with Martina Flor’s Open Studio:

1. Creative Pep Talk
2. The Mel Robbins Podcast
3. Creative Business Real Talk
4. The Good Ship Illustration
5. Thoughts on Illustration

How many episodes of Martina Flor’s Open Studio are there?

Martina Flor’s Open Studio launched 5 years ago and published 214 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Martina Flor’s Open Studio?

Recent guests on Martina Flor’s Open Studio include:

1. Jamie Clarke
2. Gustavo Ferrari
3. Mike Lowery
4. Tuesday Bassen
5. Lauren Hom
6. Becca Courtice
7. James Hughes
8. Alanna Flowers

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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