
In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doin... more
| Publishes | Twice monthly | Episodes | 214 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

In this podcast episode, Martina Flor interviews Jamie Clarke, a type designer and lettering artist based in the UK. They discuss Jamie's journey into the world of type and lettering, highlighting his transition from a digital agency owner to a succe... more
Feeling lost in the crowded world of design? More tools, more platforms, more noise—it’s easy to feel like you have to do everything to stand out. But the designers who actually get attention, clients, and opportunities aren’t doing it all—they’re do... more
Sign up for The Lettering Seminar waiting list 2026 here: www.theletteringseminar.com
Download my free checklist Plan For A Kick-Ass Year 2026 here: www.martinaflor.com/plan
For years, I planned my year like most people do, writing ... more
Decorative lettering alone won’t cut it anymore. In this video, I break down five key predictions for lettering designers in 2026, the shifts I’m already seeing from clients and creative directors, what skills will matter most, what’s becoming obsole... more
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Martina Flor’s Open Studio podcast is a true gem for anyone interested in creativity, lettering, and the behind-the-scenes of building a meaningful creative career. Martina has a warm, engaging style that makes every episode feel like an inspiring conversation with a trusted mentor.
She brings a wealth of experience as a lettering artist and entrepreneur, and her insights are always practical, encouraging, and honest. What I love most is how she manages to balance motivation with actionable adv... more
I’ve been following Martina’s career for years, admired her work, bought her books and just realized she is not only sharing her immense type and lettering knowledge in workshops but also in short doses in form of this podcast. Really inspiring for everyone thinking about starting a career or improving as an illustration, lettering or graphic design artist. ✌️
Martina Flor’s Open Studio is packed with the best information you can get around lettering, art, business, success, insecurity, how to reach out and so many more topics. I’ve learned so much and have felt heard, supported and reassured. And the best thing is that you can always come back to it to refresh your memory. The content is incredibly interesting, relevant and valuable – don’t miss out!!
Martina provides simple and actionable advice for levelling up as a creative. Her episodes are super practical. I love how grounded and down-to-earth she is. You can tell she genuinely cares about helping us. I definitely recommend giving her podcast a listen!
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Apple Podcasts | #205 |
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Focused on supporting aspiring and established artists, insights from this resource aim to guide listeners through the nuances of building a successful career in lettering and art. Key topics include practical strategies for honing artistic skills, navigating social media and marketing, establishing client relationships, and understanding the business dynamics of illustration. The content is enriched with interviews featuring accomplished artists and co-hosts, blending valuable personal experiences with actionable advice, making it essential for anyone looking to thrive in the creative industry.
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These podcasts share a similar audience with Martina Flor’s Open Studio:
1. Creative Pep Talk
2. The Mel Robbins Podcast
3. Creative Business Real Talk
4. The Good Ship Illustration
5. Thoughts on Illustration
Martina Flor’s Open Studio launched 5 years ago and published 214 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Martina Flor’s Open Studio include:
1. Jamie Clarke
2. Gustavo Ferrari
3. Mike Lowery
4. Tuesday Bassen
5. Lauren Hom
6. Becca Courtice
7. James Hughes
8. Alanna Flowers
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