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Artwork for Limited Supply

Limited Supply

Nik Sharma
E-Commerce
DTC Brands
Conversion Rate Optimization
E-Commerce Growth
Facebook Advertising
Tiktok
Shopify
Social Proof
Celebrity Endorsements
Digital Marketing
User Experience Design
Mobile Optimization
Advertorials
Content Marketing
DTC Marketing
Predictive Analytics
Customer Segmentation
AI In Marketing
Sephora
Faire

So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industr... more

PublishesWeeklyEpisodes162Founded4 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Limited Supply

Latest Episodes

Hiring people who “do the work” is easy. Hiring people who actually own it is the hard part.

Nik sits down with Ian Myers of Oceans to break down how high-skill offshoring really works, why the best global hires should be treated as co-pilots, not t... more

YouTube

Most brands think branding is logos, colors, and a new website…and completely miss what actually makes a brand work.

Nik sits down with John Scheer from Herman-Scheer to break down what branding really is: clarity. They dive into why brand and busin... more

YouTube

Most brands say they want to work with creators…but almost all of them get it wrong.

In this episode, Nik sits down with Ben Soffer to break down what authentic creator marketing actually looks like. They unpack why creators aren’t just distribution... more

YouTube

Most brands treat Q1 like a slow season, but it’s actually one of the best windows to test new channels while CPMs are down and competition is quieter.

In this solo episode, Nik breaks down the smartest growth levers to focus on right now, starting ... more

YouTube

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Recent Guests

Ian Myers
Founder and CEO of Oceans
Oceans
Episode: S15 E4: How Brands Are Building Better Teams (with Ian Myers, Founder + CEO of Oceans)
Simon Wool
Growth consultant and founder of Wool Ventures
Wool Ventures
Episode: S14 E10: The BFCM Tactics That Actually Worked
Gulshan Kumar
CEO and co-founder of Swishables, a company offering portable, liquid mouthwash in recyclable sachets.
Swishables
Episode: S14 E7: The Truth About DTC and Distribution (with Gulshan Kumar, CEO + Co-founder of Swishables)
Danny Winer
CEO at Hexclad Cookware
Hexclad Cookware
Episode: S14 E4: From Failure to a Billion Dollar Brand (with Danny Winer, CEO at Hexclad Cookware)
Hudson Leogrande
Founder of Comfrt, a top apparel brand on TikTok Shop
Comfrt
Episode: S14 E3: Inside Comfrt’s $700 Million TikTok Playbook (with Hudson Leogrande, Founder of Comfrt)
Jerel Blades
Head of Growth at TUSHY
TUSHY
Episode: S14 E2: 5 Tactics to Make Your Brand Unforgettable (with Jerel Blades, Head of Growth at TUSHY)
Aaron Paul
Co-founder of Paul Street, expert in affiliate marketing
Paul Street
Episode: S14 E1: How Affiliates and Creators Are Redefining Brand Marketing (with Aaron Paul, Co-founder of Paul Street)
Aaron Nosbisch
Founder and CEO of BRĒZ, a cannabis beverage company
BRĒZ
Episode: S13 E12: From 4/20 Launch to $70M: BRĒZ’s Bootstrapped Playbook (with Aaron Nosbisch, Founder and CEO of BRĒZ)
Jared Brody
EVP Marketing at Resident, focusing on direct-to-consumer strategies post-acquisition by Ashley Furniture.
Resident
Episode: S13 E11: Marketing, Mega-Catalogs, Mattresses, and More (with Jared Brody, EVP Marketing at Resident + Ashley Furniture)

Host

Nik Sharma
Experienced host who brings authenticity and a no-nonsense approach to discussions about the DTC landscape. Sharing insights gathered from founding Sharma Brands and engaging with industry experts, he navigates complex topics relevant to modern marketing and consumer brands.

Reviews

4.9 out of 5 stars from 647 ratings
  • Amazing content

    A lot of podcasts are selling something this is pure gratis gold! Favorite episode UX site features!

    Apple Podcasts
    5
    kendrahollister
    United Statesa year ago
  • Don’t miss this top DTC pod!

    Hands down - the top DTC pod for proven sales and marketing execution advice and strategies given with impeccable detail, backed by Nik’s direct experience with brands across multiple segments. As a traditional retail-experienced brand founder and operator who is new to DTC, I feel emboldened and better prepared to take my DTC brand from 0-1 by being a regular listener to Nik and Limited Supply.

    Apple Podcasts
    5
    Ericcc S.
    United Statesa year ago
  • Lack of research by hosts

    I know this podcast is geared towards DTC mostly, but their discussion on Faire last year missed the mark. They seemed surprised by standard wholesale practices like offering products at keystone pricing (50% off), which is very typical and not some shocking discount. From my experience managing multiple brands on the platform, you can select who you sell to and are less likely to deal with the whole Amazon situation they were describing. Overall, the episode felt under-researched.

    Apple Podcasts
    2
    Deanster1394!
    United Statesa year ago
  • Seriously Good

    I’ve learned so much from Nik listing to this podcast. Now listening back to previous episodes. Hope to join the Slack channel but having some difficulty so hopefully can soon.

    Apple Podcasts
    5
    Dan G UK
    United Kingdoma year ago
  • Love this!

    Every episode teaches SO much! Highly recommended!

    I wonder if Nik could has some case studies on POD shops that did branding so good, you couldn’t even tell they’re POD.

    Apple Podcasts
    5
    seiskilos
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the content highly actionable and applicable, with numerous listeners claiming it has helped them in their business operations.
Overall, the show is considered a must-listen for DTC brand founders and marketers seeking practical advice and authentic experiences.
Some feedback indicates occasional critiques regarding the depth of research on certain topics, with requests for more detailed analysis.
Listeners praise the podcast for its transparency and honesty, appreciating the no-fluff discussions that provide real insights into DTC strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

S14 E12: The PDP Playbook Every DTC Brand Should Be Using
Q: What should be included above the fold on a PDP?
Key elements include primary product visuals, a one headline outcome, benefit bullets written plainly, price and variance selectors, star rating and review count, primary CTAs, social proof badges, and guarantees.
S14 E10: The BFCM Tactics That Actually Worked
Q: What can brands do for customer retention post-BFCM?
Brands can send personalized post-purchase communications, including thank-you notes and founder letters to enhance customer relationship.
S14 E10: The BFCM Tactics That Actually Worked
Q: How do subscription brands handle Black Friday?
Many subscription brands maintain an always-on offer with added value for Black Friday, such as free gifts or entry into raffles.
S14 E10: The BFCM Tactics That Actually Worked
Q: What are some new channels or strategies you see working now?
Utilizing platforms like Zagged for organic content creation has shown promise in creating engaging ad content that drives traffic effectively.
S14 E10: The BFCM Tactics That Actually Worked
Q: What did you see on Black Friday? What worked and what didn't?
Brands had mixed results, with some performing better by starting early sales and adjusting offers during the sales period, leading to a successful BFCM overall.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Limited Supply

What is Limited Supply about and what kind of topics does it cover?

An insightful exploration into the world of direct-to-consumer (DTC) brands, focusing on the authenticity and honesty often lacking in the industry. With an emphasis on real conversations, the discussions range from effective customer acquisition strategies, marketing tactics, and the intricacies of brand growth to lessons learned from unsuccessful ventures. The show features experienced guests who share their expertise and candid perspectives, addressing relevant topics such as e-commerce, social media marketing, and sustainability. Episodes provide actionable insights suitable for both budding entrepreneurs and established DTC brands looking to enhance their strategies.

Where can I find podcast stats for Limited Supply?

Rephonic provides a wide range of podcast stats for Limited Supply. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Limited Supply and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Limited Supply get?

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What are the audience demographics for Limited Supply?

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How many subscribers and views does Limited Supply have?

To see how many followers or subscribers Limited Supply has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Limited Supply?

These podcasts share a similar audience with Limited Supply:

1. My First Million
2. Marketing Against The Grain
3. The Startup Ideas Podcast
4. Founders
5. The Game with Alex Hormozi

How many episodes of Limited Supply are there?

Limited Supply launched 4 years ago and published 162 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Limited Supply?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Limited Supply?

Rephonic pulls ratings and reviews for Limited Supply from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Limited Supply?

Rephonic provides full transcripts for episodes of Limited Supply. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Limited Supply?

Recent guests on Limited Supply include:

1. Ian Myers
2. Simon Wool
3. Gulshan Kumar
4. Danny Winer
5. Hudson Leogrande
6. Jerel Blades
7. Aaron Paul
8. Aaron Nosbisch

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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