Liquid Assets: A Beverage Industry Podcast
RabobankRabobank's global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what's next in the beverage world. Please read our disclaimer here: research.rabobank.com/far/en/footer/disclaimer.html
| Publishes | Twice monthly | Episodes | 131 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessNewsBusiness News | |||
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Latest Episodes
The end of 2025 marks the end of an era. Our dear friend and cohost Jim Watson returns for one last episode. We celebrate 10 years of ingenious, unparalleled drinks industry coverage with a very special episode, discussing the biggest story from each... more
Special guest Richard Withagen (Equity Analyst at Kepler Cheuvreux) joins us as we review the latest earnings results from the spirits industry (Diageo, Pernod Ricard, Brown-Forman, Campari, Rémy Cointreau, and Becle). Alongside individual company re... more
Craft spirits companies have seen an abrupt shift in fortune. Loaded with debt, rising cost of goods sold, and declining demand, many are struggling to survive. With help from our expert panel, we explore the greatest challenges craft distillers are ... more
The odds are stacked against them. They have less money, less influence with distributors, and fewer R&D resources to alchemize the perfect drink, yet smaller RTD brands are going toe-to-toe and often winning the race to capture the fastest-growing s... more
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- Truly Enlightening
“The capacity to learn is a gift, the ability to learn is a skill, the willingness to learn is a choice." - Albert Einstein
Liquid Assets is a wonderful teacher and informant on the “TODAY” of Adult Beverage. The hosts are great and the episodes fly by. Truly enlightening.
Apple Podcasts5Est.1969
United States7 months ago - Mandatory listening for Bev alc business professionals
If you are serious about understanding the inside running on the biggest business drivers in Bev alcohol, this must be on your listening roster. Always insightful and balanced.
Apple Podcasts5R. HopkinsUnited States9 months ago - A Must for Alc Bev Professional
I honestly haven’t heard of any C-suite Alc Bev Executive who’s NOT aware of this awesome and insightful podcast. Great variety of topics, thought-provoking, smart and sharp. If you’re in the industry (or want to get into Alc Bev) - follow and listen immediately.
Apple Podcasts5Nikolai ZeinikovUnited States3 years ago - Loved the podcast with Danny Wirtz
Super relatable podcast with Danny Wirtz really loved hearing about industry trends, and what’s on the horizon for Breakthru Beverage
Apple Podcasts5Smiley5137United States3 years ago - Top notch insights
All in on the Liquid Assets podcast: always on top of key industry trends and presented in a professional yet fun manner. Keep up the great work!
Apple Podcasts5RobbKristUnited States3 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #60 | United States/News/Business News |
Apple Podcasts | #43 |  Canada/News/Business News |
Apple Podcasts | #134 |  United Kingdom/News/Business News |
Apple Podcasts | #22 |  Italy/News/Business News |
Apple Podcasts | #89 |  Australia/News/Business News |
Apple Podcasts | #133 |  France/News/Business News |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This podcast offers in-depth analysis and insights into the beverage industry, focusing on trends, challenges, and opportunities across various segments including spirits, beer, wine, and ready-to-drink (RTD) products. Episodes feature discussions with industry experts who address topics such as market performance, economic influences, regulatory changes, and consumer behavior shifts. Unique perspectives from guests, ranging from craft distillers to analysts and board members, enrich the conversations, making complex industry information accessible and engaging for listeners.
Listeners can expect a blend of informative content and light-hearted banter, as the hosts reflect on current events within the beverage sector while incorporating di... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. VinePair Podcast
2. Planet Money
3. Freakonomics Radio
4. GZERO World with Ian Bremmer
5. The Mike Francesa Podcast
How many episodes of this podcast are there?
this podcast launched 8 years ago and published 131 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Richard Withagen
2. Maria Pearman
3. Margie Lehrman
4. Becky Harris
5. Evan Burns
6. Clement Pappas
7. David Chaplin
8. Mark Chaplin
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.