
Welcome to Mail Unleashed. Hosted by marketing legend and Vice Chairman at Ogilvy UK Rory Sutherland, this series goes in-depth with some of the world’s top marketing greats about their experiences with the hugely effective marketing channel, direct mail. Mail Unleashed is brought to you by Marketreach, champions of mail media. We help brands and agencies unleash the magic of mail.
| Publishes | Twice monthly | Episodes | 16 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

Want to find out why mail can hold the attention of consumers?
In this episode, host Rory Sutherland welcomes Media expert and The Barber Shop founder, Dino Myers-Lamptey, into the studio to share how mail can ramp up creativity and draw out dwell t... more
In a world littered with noise, why does a simple piece of mail still get the most attention? In our next Mail Unleashed episode, Head of Brand Marketing, Ed Birth is here to reveal how selling insurance doesn't have to be about fear.
He’s joined Ro... more
If mail is distinctive, does it become more memorable?
Richard Shotton, behavioural scientist and author of The Choice Factory, and Rory Sutherland, get under the skin and into the minds of consumers.
Together, they explain:
* Techniques brand... more
In a world of rising digital scams, why does a simple piece of mail still reassure banking customers?
Chief Marketing Officer at NatWest, Margaret Jobling, joins Rory Sutherland for this episode of Mail Unleashed to talk about the power of mail in t... more
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Recent interactions between the hosts and their guests.
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This series focuses on the effectiveness of direct mail as a marketing strategy, highlighting its unique qualities compared to digital channels. Various episodes explore engaging themes such as the psychology behind customer interactions, the creativity involved in developing mail campaigns, and how personal touches in mail can build trust and loyalty among consumers. Guests include prominent figures in marketing from diverse industries who share their insights on leveraging direct mail to create memorable brand experiences and drive results. A notable feature is the emphasis on both emotional engagement and data-driven strategies to optimize marketing efforts across various sectors.
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Mail Unleashed with Rory Sutherland launched 7 months ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Mail Unleashed with Rory Sutherland include:
1. Dino Myers-Lamptey
2. Ed Birth
3. Richard Shotton
4. Margaret Jobling
5. Kate Wheaton
6. Natalie Milner
7. Andrew Tindall
8. Luke Whitehorn
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