Marketing From X 2 Z: Digital marketing strategy and tips to help you grow your small business
Bear Double | Wildflower Social MediaMarketing from X 2 Z helps small business owners cut through the noise and master the marketing strategies that actually grow a business. Each week, co-hosts Mike Albuquerque (Gen X), a branding and website expert, and Liz Bachmann (Gen Z), a social media strategist, share their generational perspectives to give you a complete view of today’s digital marketing landscape. If you’ve ever wondered ho... more
| Publishes | Weekly | Episodes | 25 | Founded | 5 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EducationBusinessMarketing | |||
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Latest Episodes
Instagram keeps changing, but the fundamentals are clearer than ever: make content people want, not posts the algorithm might tolerate. Liz (social strategy) and Mike (branding/web) unpack what’s new and what lasts—trial reels, longer watch times, sm... more
Business associations, chambers, and networking groups aren’t just “another small business.” Their marketing lives at the intersection of events, membership, and community value. Mike (branding/web) and Liz (social strategy) break down what actually ... more
SEO can feel intimidating and jargon-heavy, but it does not have to be. Mike (branding/web) and Liz (social strategy) break down what small business owners actually need to know: what SEO is, what it is not, why it is a long-term play, and which few ... more
It’s a new year, but you don’t need a whole new marketing plan. Mike (branding/web) and Liz (social strategy) break down what’s changing in 2026 and what still works: consumer-first messaging, storytelling that actually educates, smarter use of AI an... more
Happy New Year! Mike (branding/web) and Liz (social strategy) unpack the biggest small-business marketing lessons from 2025 and how to apply them right away. We cover the rise of AI and AI-SEO, why storytelling beats listicles, when quantity vs. qual... more
An audit is not a full strategy overhaul—it is a clear-eyed check of what worked, what didn’t, and what to adjust. In this episode, Mike (branding/web) and Liz (social strategy) share a practical end-of-year (or any-time) marketing audit you can actu... more
The holidays compress time and crank up pressure—and your marketing doesn’t need to pile on. Mike (branding/web) and Liz (social strategy) share practical ways to stay visible without overcommitting: plan ahead, schedule the essentials, repurpose wha... more
This episode takes the year-in-review from Part 1 and turns it into a clear plan for the next 12 months. Mike (branding/web) and Liz (social strategy) revisit your ideal customer, set direction, choose a guiding theme, define 3–5 SMARTER goals, and b... more
Key Facts
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Reviews
- Real talk for Small Businesses
Have gotten to meet and hear Mike and Liz and always pick up something to help my business. Marketing and branding is an area that I definitely need to learn more. Excited to hear future episodes.
Apple Podcasts5IPODPODCASTFAN
United States5 months ago
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
Focused on empowering small business owners, this podcast provides a wealth of information about digital marketing strategies that can genuinely enhance business growth. Co-hosted by a Gen X branding expert and a Gen Z social media strategist, the content uniquely combines diverse generational insights, tackling topics ranging from social media marketing and content creation to analytics and website optimization. Each episode offers practical tips, real-world examples, and actionable strategies that listeners can immediately implement to strengthen their marketing framework, attract their target audience, and drive sales. The approachable, jargon-free format aims to demystify marketing, making it accessible for all levels of business expert... more
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this podcast launched 5 months ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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