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Marketing Qualified

Mike Griffin & Chris Newton

Welcome to the Marketing Qualified Podcast, your home for discussion on all marketing things that are utterly fucking absurd. Co-hosts Chris Newton and Mike Griffin have 20+ years of marketing experience between them. Said differently: They've seen some shit.Tune in every week(ish) for a new, less than 40 minute long episode, with discussions ranging from failed marketing tactics to marketing fact... more

PublishesWeeklyEpisodes17Founded2 years ago
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BusinessMarketing

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Marketing success often hinges on factors beyond a marketing team's control, yet CMOs continue to take the fall when unrealistic growth targets aren't met. In this refreshingly honest conversation, Mike Griffin and Chris Newton dissec... more

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Marketing and sales alignment has always been a struggle, but in this particularly candid conversation, we unpack two major sources of tension between these departments that rarely get addressed publicly.

First, we dive deep into how... more

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Have you ever clicked a link only to be bombarded with pop-ups demanding you download an app instead? We're diving into this frustrating digital experience epidemic, with Meta as our primary case study.

When Chris tried to view conte... more

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Digital interfaces are becoming increasingly customizable, but is this enhancing our experience or just masking intrusive marketing? Mike and Chris take us on a fascinating journey through app personalization, starting with Starbucks'... more

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Mike and Chris explore how artificial intelligence might be making us lazier thinkers while discussing the evolving landscape of digital marketing in 2025. They dissect everything from frustrating LinkedIn engagement tactics to surpri... more

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Chris and Mike run an experiment by secretly introducing an AI-generated guest named "Naomi" to test how long it takes to spot a synthetic podcast participant, highlighting important questions about authenticity in marketing communica... more

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Anyone who's worked in B2B marketing or sales has likely experienced the love-hate (mostly hate) relationship with Salesforce CRM. This passionate, unfiltered conversation dives deep into why this "necessary evil" causes so much frust... more

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Mike and Chris explore workplace challenges through the lens of humor, examining how corporate structures often lead to ineffective management and misaligned priorities.

• The Peter Principle suggests people get promoted to their lev... more

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#90
Taiwan/Business/Marketing

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Marketing Qualified launched 2 years ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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